Do You Use Square Payments?

We are proud to announce the big news regarding Spade Design and Square Payments.

With the recent release of the Square API, we will now offer custom Square integrations that keep your online store and inventory matching with 2-way Syncing and Payment Processing.

Take a look:

Bring brick-and-mortar and online together with Square

Keep your offline and online stores connected by linking your Square account and your online store.

Offline and online payments with one solution

WooCommerce Square - payments by Square

Use Square to take payments on your online store.

Keep your online inventory up-to-date with your offline inventory

WooCommerce Square - inventory sync

We can automatically sync inventory changes between Square and your online store.

Save time by only updating once

WooCommerce Square - two-way sync

Create and update products in your store, then see those changes in Square. Change anything from product names to prices.

Square helps businesses of all sizes to start, run and grow with intuitive, powerful tools

Square Offering

  • Accept every payment, everywhere
    The new Square Reader lets you dip EMV chip cards and accept NFC payments like Apple Pay. You can also swipe magnetic-stripe cards with the included magstripe reader.
  • Clear pricing, fast deposits
    Accept Visa, MasterCard, Discover, and American Express for 2.75% per tab, dip, or swipe. Pay 2.90% + 30 cents per transaction for online sales. Get deposits in your bank account in one to two business days.
  • Free Chargeback Protection
    If you receive chargebacks when selling with Square and we determine that you have followed best practices, Square automatically covers up to $250 in eligible chargebacks each month free.

Key features:

  • Use Square to accept all major credit cards on your custom store
  • Take payments online and offline for the products you’ve already created in your website
  • Manually sync products from your store to Square, or from Square to your store — no need to set up items twice
  • New products created in your website will automatically be added to Square
  • Sync inventory automatically between your online store and Square — when an item is purchased, inventory will be updated on both platforms
  • Square eCommerce payments is only available in the US and Canada

Spade DMC: Holiday Email Marketing

Description:

Join us Thursday, November 3rd at Jack Ryans Steak House for a fabulous lunch and presentation on Holiday Email Marketing. Tis the season for all things red and white, candy cane flavored, and snow covered? Not really, its October, but for people that make their living off Christmas Sales it’s time to get started. With the undeniable trend of shopping online local businesses must burst into the 21st century with an aggressive, proactive strategy to hook fickle shoppers and to compete with big boxes. In this lunch we will be discussing timed email blasts, digital coupons, and other things to drive business to your store.

We want this to be an intimate setting that nurtures questioning and gives you valuable face time with our experts. In order to achieve this, we are limiting attendance to 12 people in order to maximize your learning potential and the time we can devote to individuals. The 12 slots will be on a first come first serve basis and by the feedback we have received we expect it to fill up quickly.

What you get:

Lunch from one of our favorite restaurants in town.

30-40 minute presentation on Holiday Email Marketing including: email content ideas, how to create shareworthy emails, prepping your customers for the holidays, and how to be a resource and not a salesman.

30-40 minute Q&A session with our experts where you can ask any and all questions. Bring your laptop. Follow along. If we have time we can take you through some of these things step by step.

What it costs:

$50. Right!? Why so cheap? Because we believe in giving back to the community and we enjoy helping committed DIY individuals succeed. Normally our consultation services start at $150 per hour.

Space is limited!

Facebook Pixel Implementation Guide

Facebook Pixel Implementation Guide

In this article, we’ll explain how to create a Facebook pixel, add its base code to your website, add its event code to your website and define conversions.

If you’re looking to transition to the Facebook pixel from an older version of the pixel, check out our guides for transitioning from a conversion tracking pixel and upgrading from a Custom Audience pixel. Learn more about what’s happening to the conversion tracking pixel here.

To do:

 

Creating a Facebook pixel

To create your Facebook pixel:

  1. Go to your Facebook Pixel tab in Ads Manager.
  2. Click Create a Pixel.
  3. Enter a name for your pixel. You can have only one pixel per ad account, so choose a name that represents your business.Note: You can change the name of the pixel later from the Facebook Pixel tab.
  4. Check the box to accept the terms.
  5. Click Create Pixel.
Important: If you’ve created a Custom Audience pixel in the past, you have an older version of the Facebook pixel and won’t see an option to create another. However, we strongly recommend that you update to the Facebook pixel base code and add its event codes to access all the products that can help your business.

About the Facebook pixel code

The Facebook pixel code is made up of two main elements:

  • Pixel base code
  • Event code

The pixel base code tracks activity on your website, providing a baseline for measuring specific events. The base code should be installed on every page of your website.

To install the pixel base code:

  1. Go to the Pixels page in Ads Manger
  2. Click Actions > View Code
  3. Copy the base code and paste it between the <head> tags on each web page, or in your website template to install it on your entire website

Events are actions that happen on your website, either as a result of Facebook ads (paid) or organic reach (unpaid). The event code lets you track those actions and leverage them in advertising.

There are two types of events you can send:

  • Standard events. 9 events we’re able to track and optimize your ads for without any additional actions. See below for an example of what your website code will look like with standard events installed.

    The Facebook pixel code with a standard event.

    1. Your website’s original code: Paste the Facebook pixel code between the <head> and </head> tags of your web page. You may already have other existing code between the head tags, so just place the pixel code underneath that, but above </head>.

    2. Your Facebook pixel base code: Your Facebook pixel code will look like the diagram above, except your pixel ID will be different from 1234567890.

    3. Your standard event code: Within your Facebook pixel code, above the </script> tag, paste the Standard Event code that’s relevant to your page (ex: Complete Registration, Add To Cart). You’ll need to do this for every page you want to track.

    The key here is that every page of your website should have everything that’s enclosed in section 2 (the base code), but different pages will have different snippets of code for section 3 (standard event code). See below for another example.
    What the code looks like on an add-to-cart page.
  • Custom events. Actions that are important to your business, but that you can’t use for tracking and optimization without additional action.Learn how to use custom events.

Adding the Facebook pixel base code to your website’s pages

To add the pixel code to your website:

    1. Go to your Facebook Pixel tab in Ads Manager
    2. Click Actions > View Pixel Code
    3. Click the code to highlight it

 

  1. Right-click and select Copy or use Ctrl+C/Cmd+C
  2. Click Done
  3. Go to your website’s HTML and paste the code

Tip: We recommend that you put the code in the header tags of the website HTML to ensure that the it’s able to track across your entire site.

Adding the event code to your website’s pages

Event code indicates specific actions that are important to your business objective. To add the event code to your website:

  1. Go to your Facebook Pixel tab in Ads Manager.
  2. Click Create Conversion > Track Conversions with Standard Events.
  3. Copy the Event Code of the events that matter to you.
  4. Go to your website’s code and place the event code on the relevant pages. We recommend doing this by adding the event code between script tags separately. We recommend not modifying the pixel base code.

Tips: Add a full funnel of events (ex: ViewContent, AddToCart and Purchase) to capture all relevant purchase actions.

On the special pages of your website that you want to track and optimize your ads for, add one of these 9 standard events. For example, someone selling toys on their website would place standard event codes for their add-to-cart page and purchase page. Just copy and paste everything in the standard event code column and paste it under fbq(‘track’,’PageView’); like in the diagram above. If you’d prefer to use URL rules instead of standard events, you can use custom conversionsinstead.

Website action Standard event code
View content fbq(‘track’, ‘ViewContent’);
Search fbq(‘track’, ‘Search’);
Add to cart fbq(‘track’, ‘AddToCart’);
Add to wishlist fbq(‘track’, ‘AddToWishlist’);
Initiate checkout fbq(‘track’, ‘InitiateCheckout’);
Add payment info fbq(‘track’, ‘AddPaymentInfo’);
Make purchase fbq(‘track’, ‘Purchase’, {value: ‘0.00’, currency: ‘USD’});
Lead fbq(‘track’, ‘Lead’);
Complete registration fbq(‘track’, ‘CompleteRegistration’);

Note: You can also add different parameters for each standard event code, such as Content ID, value and currency. The conversion standard event requires value and currency parameters to work. Parameters are optional for all other standard events. Learn more about parameters.

Other options

I want to install just the image tag of the Facebook pixel
I can’t place standard events between the </head> tags

 

Confirm your pixel is implemented correctly

Defining conversions

In order to track and optimize for events on your website that matter to you, you need to define them as conversions. Standard events are already conversions, so if you’re using standard events, there are no extra steps needed. They’ll be available for you to track or optimize on.

If you’re using custom events, plan to use URL-based rules, or want to define a conversion as a specific subset of standard events, you’ll need to take the steps detailed below.

Using custom events as conversions

To use custom events as conversions:

  1. Implement custom events in your page code
  2. Go to your Facebook Pixel tab in Ads Manager
  3. Click Create Conversion > Track Custom Conversions
  4. In the “Rule” section, click the dropdown and change URL Contains toEvents

    Note: It may take a moment for Events to appear

  5. In the field underneath the dropdown, select the custom event you want to define as a conversion
  6. In the “Category” section, click the Choose a Category dropdown and select the most appropriate choice
  7. Name the custom conversion
You can also add a default conversion value, which we’ll use if values aren’t being sent dynamically as a parameter within the custom event. When a value isn’t set or sent, we’ll set it to 0 by default.

View your custom conversions.

Using a subset of standard events as conversions

To use a subset of standard events as conversions:

  1. Go to your Facebook Pixel tab in Ads Manager.
  2. Click Create Conversion > Track Custom Conversions
  3. In the “Rule” section, click the dropdown and change URL Contains toEvents.

    Note: It may take a moment for Events to appear.

  4. In the field underneath the dropdown, select the standard event.
  5. If the event has sent parameters with it, you’ll be able to select the key pair value. If you do not see it but expect it, make sure the event is set up to send data in parameters.
  6. In the “Category” section click the Choose a Category dropdown and select the most appropriate choice
  7. Name the custom conversion.
You may also add a default conversion value. We’ll value the given conversion at the amount you specify if values aren’t being sent dynamically as a parameter within the custom event. When a value isn’t set or sent, we’ll set it to 0 by default.

View your custom conversions.

Running your campaign

To create a campaign using your pixel:

  1. Go to ad creation
  2. Select the Increase conversions on your website objective
  3. Click Continue
  4. Choose a conversion event
  5. Finish creating your campaign, making sure you:
    • Select Conversions as your “Optimization for Ad Delivery” choice at the ad set level
    • Enter the URL of the page you want to track conversions on in the “Destination URL” field at the ad level
  6. Click Place Order when you’re done

Keep in mind you can use the Facebook pixel in the same way when creating your ads in Power Editor. Your ad will automatically track all available conversion events so you don’t need to manually select a pixel for tracking. You’ll be able to see all this data in your ads reports.

30 Creative Ideas for Your Holiday Email Marketing

Email marketing drove 20 percent of online holiday sales in 2015.

Do you know what you’re sending your email subscribers this holiday season?

Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help.

Start with the perfect holiday email template. Then, customize your message to show off your unique products, services, or mission.

Need some help getting started? Check out these 30 creative holiday email ideas from other small business owners:

(Don’t have automated email marketing? Give us a call and we will get you rockin’ and rollin’.)

1. Holiday preview sale

Give your audience the chance to beat the holiday rush — bring people into your store early with a holiday preview sale! You can encourage current customers to bring their friends, and even offer additional discounts to them for helping you spread the word about the event.

Bonus tip: When hosting a sale early in the season, make sure to offer a convenient way for new customers to sign up for your email list. Let them know you’ll be following up with more updates about holiday offers later in the season.

 

2. Cyber Monday offer

If there’s an e-commerce side to your business, make sure to participate in the annual online shopping event, Cyber Monday. You can send a series of emails leading up to Cyber Monday letting people know about special discounts, and send a final reminder when the big day finally arrives.

 

 

3. Free shipping

There are many small things you can do to add value this holiday season. One of the easiest ways to add value is to offer free shipping leading up to the December holidays. You can encourage people to shop online or provide details so that customers can call to place an order.

 

4. Gift card bonus

In addition to traditional discounts, you can also look for ways to reward people for shopping small by adding a bonus prize, like a gift card or gift certificate.

Offering a gift card as a bonus can increase sales during the holiday season, and can also help introduce you to new customers in the process.

 

5. Holiday gift guide

Help your customers find the perfect gift with a holiday gift guide.

You can send a general mailing to your entire list, or create separate lists for different audiences and come up with different gift ideas for all of your different audiences (gifts for moms, gifts for your husband, gifts for your grandkids, etc).

Bonus tip: We make it easy to segment your mailing list based on interest, location, and other relevant criteria.

 

6. Holiday coupon

Coupons can be used in a variety of different ways throughout the holiday season. You can use them as the focus of your email, or add a coupon to your regularly scheduled email newsletter as an extra bonus for your readers.

 

7. Sample sale

Showcase some of the different products you offer with a holiday sample sale. For a business like Sugaree’s Bakery, a sample sale lets customers experience their different recipes and share with holiday guests.

Think of ways you can let people sample your products and services this holiday season.

 

8. End-of-year update

One of the best ways to celebrate the holidays is to reflect on all that you’ve accomplished in the previous year. As a small business, you share a special connection with your customers and they’ll be happy to hear about all of your success.

Use the holidays to say thanks to your loyal customers and give them something to look forward to in the New Year.

 

 

9. Extended holiday hours

Keep customers up-to-date about any changes in your schedule throughout the holiday season. Customers will be thankful for the reminder, and will be more likely to fit you into their holiday shopping plans.

 

10. Early pricing

A successful holiday season can help you end the year on a positive note, and can also set you up for success in the New Year.

Start your holiday season early by offering fall discount — like Halloween specials.

 

 

11. Naughty or Nice

With so many businesses vying for your customers’ attention during the holidays, you’ll need to come up with creative ideas to get your emails noticed. You can use humor to make a lasting impression, while also promoting your holiday special.

 

 

12. Say thanks

What is your business thankful for? The holidays are a great time to let people know that you appreciate their support. Saying thanks can humanize your business and help build the trust you need to build customer relationships.

 

13. Holiday announcement

A successful holiday email promotional plan will include a mix of announcements, reminders, and thank you emails.

Think about the big things you’re promoting this season. For some businesses it may be an annual holiday sale or event, or it could be a new line of products for the holidays.

You can use a holiday announcement to get the word out early and start the season off on the right foot.

 

 

14. Holiday video

Add some personality to your holiday emails with a special holiday video.

You can use video to go behind the scenes and let people know how you’re preparing for the holiday season. You can also showcase your employees or just use the video to say thanks for a great year.

 

15. Tie in social media

Offer people multiple ways to connect with you this holiday season.

In addition to traditional methods like phone or email, you can also encourage people to connect with you on social media.

 

 

16. Black Friday offer

Black Friday isn’t just for the big-name retailers. As a small business, you can create a special Black Friday offer and take advantage of the rush around the holiday shopping weekend.

 

17. Look ahead to the New Year

If you don’t have a lot going on during the holidays but have big plans for the upcoming one, you can use the holidays to promote your upcoming activities. Use online registration to make it easy for people to sign up in advance.

 

18. Last minute reminders

Don’t forget to factor your last-minute email reminders into your holiday planning. You can come up with a list of last-minute gift ideas and promote them in the days leading up to the December holidays. Or help customers find last-minute decorations for their holiday parties.

 

 

19. Gift certificates

Don’t forget to offer gift certificates as a gift idea this holiday season. This can be especially effective later in the season when people are looking to pick up last-minute gifts.

 

 

20. Celebrate your success

Were there certain projects or achievements that really stood out for your business over the last year?

Make your email subscribers feel appreciated and include them in your celebration.

 

 

21. Holiday event

Hosting a holiday party is the perfect way to thank employees and customers for their continued support all year long. After all, they are the backbone of your business and you want them to know just how much you care.

 

 

22. Gift packages

Put a holiday wrapping around some of your products and services to create special gift packages.

You can create packages that are unique to your different audiences, and add value without adding a discount.

 

 

23. Small Business Saturday

Plan a special offer for “early bird” shoppers and promote it to your email list. Here’s an example of how 3 Kittens Needle Arts promotes Small Business Saturday shopping to their subscribers.

 

 

24. Share a story

The holidays are a great time to make a more personal connection with the people who support your business. Share a story about how your family celebrates the holidays.

Adding a personal touch to their holiday newsletter resulted in Second Bloom Design’s biggest order of the holiday season.

 

 

25. Shipping deadlines

People need all the help they can get when it comes to keeping track of important dates and deadlines during the holiday season. Email is one of the most reliable tools you can use to notify your audience about any important deadlines.

 

 

26. Affordable gift ideas

Help people find the perfect gift on a budget with an email that shows off some of your affordable gift ideas. This is a great way to bring people into your store so that you can show off all the other great products you have to offer.

 

 

27. Local gift ideas

There are a number of benefits of shopping small during the holiday season. Use these benefits to your advantage. Show off the personal touch your business offers, and encourage people to “beat the crowds” by shopping small.

 

 

28. Photo contest

Contests are a great way to celebrate the holidays with your biggest fans. Boston-based burger restaurant Tasty Burger, created a fun “12 Days of Ugly Sweater” contest, and encouraged people to share their best photos on social media. This is a great way to engage your audience and have some fun during this busy time of year.

 

 

29. Fundraising campaign

Celebrate the “Season of Giving” by supporting one of your favorite organizations. You can donate a portion of your sales, or come up with different ways that encourage people to interact with your business and donate.

 

 

30. Giving Tuesday

Giving Tuesday is a national day of giving, following the busy holiday shopping weekend.

If you’re a nonprofit, you can take advantage of this important day by running a fundraising campaign.

 

 

Turn these ideas into action!

Our email templates make it easy to get your email marketing done — fast. Our customizable templates for the major holidays like Black Friday, Small Business Saturday, Cyber Monday, and #GivingTuesday save you time and make you look good in any inbox.

How to Create Share-Worthy Email Content this Holiday Season

Can you believe it’s time to start planning for the holiday shopping season already?

You may think it’s too soon, but with big shopping days like Black Friday,Small Business Saturday, and Cyber Monday coming up in November, you’ll want to start planning your email content now.

In particular, you’ll want your email content to be share-worthy. This way your current audience will help you spread the word about your business to their friends, who make great prospects for shopping with you this holiday season.

So, how do you create share-worthy content?

Here are some ideas:

1. Remind your audience of your shared values

People like to support and spend money with businesses that share the same values and support the same causes. They also like to share information regarding those values and causes. If there’s a particular cause your business supports or values you stand behind, the holidays are a great time to remind your audience.

2. Provide added value

You may be thinking about sending product ads to your email subscribers, but you also want to consider how you can add value for your audience as well. Content that people find valuable will get more use and more shares.

3. Engage your audience with special offers

As you might imagine, people still love to get a great deal. And they love to share those savings with their friends. Look for opportunities to reward your loyal subscribers with a special offer or promotion, and encourage them to pass along the deal to a friend.

If you’re thinking about scheduling your emails, you can also save time by scheduling your social media!

8 Tips for Getting Customers Ready for the Holidays with Social Media and Email Marketing

Let’s be honest: small businesses have a lot of competition during the holiday season.

For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money sponsorships for those holiday TV movies we’ve all seen 10,000 times—and it works—every single year.

But for small businesses, success around the holidays means getting customers ready early, even when they may be reluctant to do so.

You may not have a million dollar TV budget or Grammy-worthy holiday jingles to do it, but you do have the power of social media and email marketing.

Small Business Saturday grows year over year. Use this day to get your customers primed for the holiday season.

Here are eight tips for using email and social media to help you stand out from the “big guys.”

1. Develop a schedule to help build holiday momentum

Momentum will be crucial in determining whether or not this year’s holiday season will be one worth celebrating for your business. But you can’t build momentum around your business unless you have a plan for how you’re going to do it.

One way to start is by creating a schedule. The schedule should map out the weeks and months leading up and through the holiday season with specific goals for each of the big days. The specific holidays you plan to target may vary based on your business and your customer base, but all business should be aware of the three biggest shopping days of the holiday season:

• Black Friday

• Small Business Saturday

• Cyber Monday

2. Pay attention to what your fans, followers, and readers really want this year

If you want your business to be part of your customers’ holiday plans this season, you’re going to need to deliver content they actually care about.

Now I know what you’re thinking, “Shouldn’t I always deliver content my fans and readers care about?

The answer is “yes.” But this is especially important during the holidays when your customers are not only busy, but are also being bombarded by content from a number of other businesses fighting for their attention.

Consider using a survey to collect customer feedback in the fall, before the holiday craze has started. You can send it to all of your email subscribers or post it on your Facebook Page and ask your fans what they are most interested in receiving from your business this holiday season.

You can use that customer feedback to not only improve the content your sending out, but to also better target your messages by segmenting your email contact list. When segmenting your list, you should also look at other information that’s available to you like: open and clickthrough rates, purchasing behaviors, and the preferences people chose when signing up for your newsletter.

3. Be a resource, not just a sales pitch

One of the main reasons people are typically reluctant to shift their focus to the holidays is they are not always eager to start thinking about the less than celebratory work that goes into them. While the holidays are—without a doubt—a time for celebration and giving thanks, they are also a time of great stress for a lot of your customers.

Don’t add to that stress by overwhelming them with “salesly” content and aggressive promotion.

Instead provide them with something they can actually use this holiday season. It can be something as simple as advice for preparing their shopping list, tips for throwing a dinner party, or even a special coupon for subscribers only.

You can also post tips on Facebook or share articles on Twitter. If your business uses Pinterest, consider creating boards to give your followers inspiration leading up to the holiday season.

This year, start your holiday promotion by helping your customers; they’ll remember it when it comes time to buy.

4. Don’t try to do too much, too soon

One of the biggest questions we get from small businesses (at all times of the year) is how often should they post on social media or send emails to their subscribers (so we helped answer that). This is an especially important question when we’re talking about how to get your customers ready for the holiday season.

The fact is, most of your customers aren’t going to be ready to start thinking about the holidays until it starts feeling like summer is officially over. Don’t overwhelm them by flooding their inbox and newsfeed with holiday promotions.

When creating your schedule, pay attention to how much holiday content you’re planning to post. Make sure you’re giving your customers the chance to ease into it, rather than trying to force them to get in the spirit. It can be helpful to think of things in terms of percentages—for example: in September, post 20% holiday content, in October, 30% holiday content, and in November, 50% holiday content.

(BONUS TIP: Talking about Black Friday or Small Business Saturday rather than specific holidays in September or October is a great way to start getting your customers ready without scaring them with holiday buzzwords.)

5. Give them what they signed up for: exclusive content

Your customers didn’t become fans, followers, or readers of your email just because they love your products or services. For many of them, it was to receive exclusive content and special promotions from your business.

Telling your readers and fans about upcoming holiday promotions or giving them a sneak peak at new seasonal products is the best way to build holiday excitement and give them the exclusive content they want.

6. Make the holidays an event

You don’t have to wait for the big shopping days, or even the official day of the holiday, to give your customers a reason to celebrate this season. In fact, planning an event earlier in the season—before your customers schedules get filled with work parties and family gatherings—is a great way to get your customers in the holiday state-of-mind.

It’s also a great opportunity to help make a difference this holiday season, by partnering with a local nonprofit and doing some fundraising for a cause that’s important to you as a business owner.

You can also use your event as a way of collecting valuable email contacts before the holiday season by using online event registration.

7. Remember what works during the other seasons

It’s important to remember that not everything changes during the holiday season. The best practices and strategies you use in your email marketing and social media throughout the year will not only still be effective in November and December, but they will help you engage your customers in September and October and get them ready for the holiday push.

Using rich media, like photos and videos for example, is a great way to start building that excitement. Think about the types of things we’ve already talked about: providing exclusive content, being a resource, not being too promotional—photos are a great way to accomplish all of these things. Post pictures from past holidays or give a sneak peak at new products, and then ask your fans to comment, like, or share.

If you haven’t used videos in the past, or even if you have, think about shooting a short video every couple of weeks or once a month leading into the holiday season. Something as simple as a video on your smartphone can give you the chance to tell your fans what you’re working on for the fall and what you have coming up for the holidays.

8. Be authentic

One of the biggest reasons people choose to shop with small businesses, throughout the year and during the holiday season, is the personal connection they’re able to provide.

While your bigger competitors will have to rely on fictional stories—and inauthentic holiday moments to connect with customers in the months leading up to the holidays—you have the ability to offer the real thing and can use your own experiences to make that special connection.

Take Sue Bedell of Second Bloom Design. Last November she decided to give her monthly newsletter a more personal touch by sharing an anecdote from her own family’s holiday traditions. It not only let her better connect with her customers, but resulted in one of the biggest sales of the holiday season.

Do you have personal experiences your customers will enjoy, or stories from past holiday promotions that will get them excited for what you have planned this year? Use them to create a personal connection your customers will love and to generate buzz around this year’s big season.

Put your best practices into action this holiday season

Chances are you’re probably already doing most of the things you’ll need to do when it comes time to get your customers ready for the holiday season.

Creating a schedule, being a resource, using rich media, or providing a personal connection are all things that have helped you build your social communities and drive real results from your email marketing.

Now all you need to do is … put them into action!

How are you using social media and email marketing to get your customers ready for the holiday season?