Brand Identity - Web Design - Digital Marketing Spade Design Tyler, Taxas

BRAND IDENTITY

Communicating Effectively for Lasting Connections

The most powerful visual identities are memory hooks—consistent and simple. An identity that instantly and effectively communicates a company’s core values, credibility, and personality. Spade Design will get to know your business, its personality, and what it truly values. We use this information to inspire designs that capture the essence of your company and convey an effective and authentic feeling.

We’re not talking about just a logo here but that’s certainly a good starting point. We carry visual identities through everything we produce, from site design and marketing materials to style guides, letterheads, and even business cards.

Brand strategy draws on our inherent talents of observation, inspiration and the value we place on the people side of business.

At Spade Design, we develop your brand by leveraging the critical steps visionaries and craftsmen have followed for generations:

Collect: We dig, probe and unearth often hidden detail that surround a brand.

Curate: We don’t just report back our findings, we seek to find unique associations and connections, we provide inspiration and context.

Craft: This is where we get to work with our hands to sculpt and finesse our ideas to bring them to a fine finish.

Build: All the thinking and crafting goes into action. Building audiences, culture and value.

  • Logo Design

    Often the main visual tied to your brand.

  • Print Materials

    Meeting people is always fun, leave them with something other than a conversation to remember you by.

  • Company Letterhead

    Great brand identity is seamless and carries through your cards, notes, letters, envelopes and everything else that can remind people of who you are.

  • Promotional Flyers

    Flyers for your event, movie, advertisement, and products.

  • Menu Design

    Menu design templates that match your branding and can be edited as your needs and menu evolve.

  • Door Hangers

    Door hangers for your service or special promotion. We can even make editable templates for your brand.

  • Door Hangers

    Post card mailers that target demographics, zip codes, neighborhoods, and much more.

BRAND CULTURE

Soul of a Brand

Many times, what one company makes is nearly indistinguishable from their competition. In our highly-evolved marketplace, culture has become a powerful point of brand differentiation and it often plays a bigger role in what consumers buy than the products or services themselves.

“How” You Do It

It’s not “What” you make that defines your brand (you undoubtedly have many competitors that make the same product or service). Rather, it’s “How” you go about making it. The choices that you and every one of your employees makes each day, and the practices you put into place reflect your beliefs, values and aspirations.

Culture and Brand Collide

As we elevate culture, we begin to see the blurring lines between internal audiences and our external audiences. Brand goes beyond defining the internal culture of the organization, but extends to building and defining the culture of the consumers it appeals to. People should want to buy from you as much as work for you.

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Branding Logo Design by Spade Design Branching Out New Orleans Landscape Logo Design By Spade Design Tyler

BRAND CONVERSATION

Brnading Logo Design by Spade design Downtown Tyler Wine Swirl Logo Design By Spade Design Tyler
Branding Logo Design by Spade Design Branching Out New Orleans Landscape Logo Design By Spade Design Tyler

Brand Evolution

Brands are in a constant state of movement and evolution. They must act as collaborator and contributor, constantly inspiring conversation and making a connection with consumers. Conversation is an art. It relies on mutual respect and taking a genuine interest in the people you engage with. But more than anything, conversation is sparked by a shared interest between people.

Creating Bonds

Think about what happens when two people first meet: the instant they find a common interest, the conversation intensifies, each person leans in, they want to learn more or say more. As the conversation progresses, they find more in common, and soon there is a bond. This is the human connection we seek.

Forming the Foundation

The power of our Brand Conversation process is leveraging the shared interests between organizations and employees, brands, consumers, leaders and stakeholders. These shared interests become the foundation for the brand conversation. That is the new role for brands: to use conversation to build lasting bonds and relationships. Through content marketing, public relations, social media marketing and communications, Spade Design helps brands create lasting bonds that drive business.

BRAND REACTION

Generating Response

The point of brand – and the ongoing conversations that surround it – is not to simply drive a one-time action, but to create an emotional response and personal connection that draws brand and consumer closer together over time. This is what we call Brand Re(action).

Building Trust

Every channel, every tactic and every communication is crafted to generate a response. But not in the way most marketers think. It’s often assumed that action is driven through awareness, repetition and asking for the sale. But in truth, the single most important aspect of motivating action is trust. When a person you know or have something in common with makes a recommendation – a movie, a restaurant, a product – you enthusiastically act on it. But if there is a lack of trust, or you don’t believe they are looking out for your best interests, you will hold back, wait and see, or likely not act at all.

Inspiring Action

Marketers need to understand this critical dynamic in their relationship with consumers. Our job is to use all the tools and channels at our disposal to gain trust, make a personal connection and create anticipation. Together, they culminate in action. A consumer who is personally connected with a brand has a strong desire to actively participate and help shape the brand. Not just today, but reliably and consistently over time.

Brnading Logo Design by Spade design Downtown Tyler Wine Swirl Logo Design By Spade Design Tyler
Branding Logo Design by Spade Design Branching Out New Orleans Landscape Logo Design By Spade Design Tyler

TELL US ABOUT YOUR PROJECT

When we meet, we will discuss your project and see if we are a good fit to help your brand communicate effectively.

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