We launch and grow businesses that challenge the status quo, and define what’s next. Brands that other brands want to be. No matter your business size, industry, or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing and advertising your products and services, those that have a strong brand behind hold an enormous competitive advantage.
Logo Design, Brand Identity, Business Cards & More
Whether you’re launching a brand refresh or creating a brand from scratch, Spade Design’s branding design services will help your company develop a strong, consistent, and memorable brand across all assets of your marketing and advertising.
While they say not to judge a book by its cover, the reality is, people, do it all the time.
A unique, innovative brand is what makes your company stand out from the pack. And getting it right from the very beginning with the help of a branding agency will give you an advantage over the competition.
Branding your company is one of the most challenging, and fun, aspects of business development. You want to make sure your brand reflects your organization’s values and target market from the beginning because it’s something you’ll live with for years to come.
As a leading brand strategy agency, we can help you create the best possible branding for your company with our professional brand development services. Our strategy involves much more than developing a logo or marketing collateral. We also integrate hard data, looking at how customers perceive your brand, and how that perception influences the decision to purchase.
We bring our clients’ brands to the world in a meaningful and compelling way, helping them achieve their goals and grow their businesses.
There are many factors involved in creating eye-catching and representative branding, and we research all of them. We aim to make your brand distinctive, down to the smallest details – your logo, website, typography, and colors, to name a few, should have a unique voice that speaks for your organization.
Our brand agency combines innovative technology, industry-leading analytics, and brilliant creative designs to give you a brand that will encompass everything your business represents and catch the consumer’s eye.
There are many questions to ask yourself when building a new brand or re-branding a company:
- Will the content, logo, and website design send the right message to the customers?
- Will the brand make our company stand-out in a crowded market?
- Is the design simple and timeless enough to keep the brand fresh for years to come?
- Is the brand and corporate identity consistent across all of our marketing platforms?
It’s easy to create a logo that looks good, but smart branding goes far beyond that. At Spade Design, we create brand designs that reflect and resonate with the people who buy your products or use your services.
There is a good reason why one of the largest and smartest investments is branding. Successful branding can have a strong influence on buyer behavior, directly and on a subconscious level. It takes a keen eye for detail and an understanding of marketing psychology to create a brand that will persuade.
Branding is the making of an entire language for telling the outside world who you are and what you do.
Our design strategy includes comprehensive demographic research to create an influential, powerful brand that will drive repeat business and make your marketing messages that much more powerful.
With our branding agency, you get much more than you would from individually hiring designers, content writers, and strategists. We know all aspects of branding including consumer behavior analytics and market research and leave no stone unturned with our comprehensive approach. We have proven success in developing and designing brands for both new and existing companies.
- Real Estate Branding
- Law Firm Branding
- Ecommerce Branding
- IT Company Branding
- Small Business Branding
Our Branding Design Process
Our creative team will meet with you to gain insights into your company’s history and vision for your branding design or refresh. We’ll turn your feedback into a strategic creative plan and direction before any of the design work ever begins. With a brand direction in place, we’ll begin development to present your team with a handful of new creative options that align with your company’s branding vision and goals. Your branding design package allows for several rounds of revisions before presenting you with your final, new assets—including all color palettes, typefaces, and logo formats. Below is a break down of the process.
At the beginning of every branding project, we do a deep dive into client documents and research. A lot of research. We also go out into the market and take a look at the competitive landscape. We are looking for visual patterns, where the market space, is crowded, and the opportunities. Using a pyramid brand model, we craft a brand identity that holistically transforms the message into a complete identity, a complete brand concept, that is in-line with the business objectives and positioned properly to the competitive set.
The next step is to switch from the left to the right sides of our brains. We do that by writing a story that evokes the brand’s spirit. While this is not intended to be a customer-facing document, a tagline or positioning statement often come out of this story.
Should your brand require a new brand name, we identify the language trends in the category and attempt to narrow down the world of possibilities. By mapping the competitions’ names, we can see where the opportunity lies. We focus the creative generation and deliver a short list of recommendations that pass a preliminary own-ability test.
The visualization process is an iterative one. We use mood boards to help us define and narrow our search for the appropriate and possible design expressions of the Brand Identity. We explore a range of concepts based on the mood boards. Typically, the client picks one or two to move forward to refinements. One or two revisions later, we have a new logo!
Once we have selected a new brand logo, we finalize the files and write a Brand Standards Guide so the brand will be marketed responsibly and cohesively throughout all of its channels. The final deliverable is the Brand Standards as well as the final art in many useful file formats.