Effective logo design is an asset that every company needs in order to succeed. An amazing logo is on the front lines of your brand. That’s where our logo design and branding team comes in. When we work with a new logo design client, we must first figure out the personality of the brand, as well as their audience. We begin with an open, honest dialogue with our client to get their thoughts, as well as any prerequisites that may exist. From there, we conduct our own research, and once we have a solid foundation to build upon, we get creative.
A Great Logo Is Effective, Memorable, & Timeless
Logo Design Company
Good logos convey the core tenets of an organization and what that organization does. Professional logo designers will perform industry and client research, brainstorm ideas, and create sketches with their client while following principles of good logo design.
At Spade Design, we pride ourselves on the ability to meet with you face-to-face and discuss your creative ideas and business goals in a personalized, one-on-one atmosphere. As an award-winning branding agency, we thrive on meeting new entrepreneurs and hearing about your idea, invention or passion, as well as helping you to bridge that gap from a dream, into a reality.
Experience & Accolades
With over 15 years of marketing and design experience, we are able to provide knowledgeable design expertise to help you develop your new logo and branding, and separate you from the competition. In addition, our logo designs can be seen throughout businesses all over the world, most recently one of our clients was featured Shark Tank.
Personalized Logo and Branding Design
Spade Design provides highly personalized logo design and graphic design services that enable you to effectively communicate your edits and ideas, as compared to some of the online design sites; some of which mainly utilize logo designers overseas. We welcome multiple meetings, face-to-face creative discussions, random doodles on napkins text to our phone, on-site business visits, and personal calls to help achieve the perfectly desired logo design. At Spade Design, we treat your business like our own.
Logos and branding are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market.
For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy. Spade Design can help you with the creation of your logo from logo design to a finished product. Whether you are looking for something brand new or refreshing your brand with the look and feel you need to project the best possible impression to your customers. We are happy to provide references and whatever else helps your logo design and branding!
Custom Logo Design
Brand identity and custom logo design is Spade Design’s specialty. Our ideal clients are new businesses in need of a new logo or established companies in the process of rebranding and in need of a logo redesign. We believe in the scientific and creative process of taking your idea and bringing it to life. Our goal is to position your business to potential customers in a way that makes it looks unique, professional, and recognizable. Brand identity process starts with custom logo design.
After custom logo design is created, it is very important to make sure that your website and other collateral materials match the brand identity in style, colors, and fonts.
Tyler Logo Design
Spade Design focuses on what your company’s brand identity says to your target audience. Consequently, Tyler logo design is one of the most important parts of our branding work. Our talented and award-winning designers work with you to keep business identity alive through the creative branding process. We begin Tyler logo design by recognizing your company’s end goals, targeted audience, and local competition through our branding questionnaire. It is very important for us to get every detail of your vision and bring it out in your brand. After all, the logo is one of the first pieces of your company’s identity the customer sees.
- Real Estate Branding
- Law Firm Branding
- Ecommerce Branding
- IT Company Branding
- Small Business Branding
Logo Design Process
Effective logo design and branding makes for effective marketing. A veritable snapshot of your company’s brand, your corporate logo sends a direct and immediate message to your audience, so it is important to convey that message properly. At Spade Design, we are always up for the challenge, whether it’s revising your existing logo design or creating an entirely new identity.
We specialize in the following services for logo design and branding: Luxury logo design, logo redesign, logo elements, logo brand icon, logo correction, multiple logos completing a brand, brand identity, name branding, tagline creation, brand guideline booklet, social media logo branding, apparel branding, color usage, print branding and more.
Before our logo design team even thinks about putting pen to paper, we do a lot of research. Researching the field or industry helps us get a sense of the environment the logo will “live” in. Understanding industry trends is a very important task, once this knowledge is obtained, we can determine to follow, bend, or break the rules and precedents that the industry has.
How different your new logo will be from competitors will depend on the context. In some cases, the logo shouldn’t be radically different because you don’t want to put people off. For example, in the health services industry, customers are looking for a certain level of comfort and familiarity; but in the concert industry, you might want to go with something more innovative and edgy. It varies wildly from industry to industry.
Understanding Brand Differentiation
Once our logo design team has an understanding of your industry, it’s time to dive more into your business, it’s identity, voice and who your target audience is. We will want to know what your business does and how it’s unique from others in the industry. We also want to know who your ideal client is, often done by reviewing the buyer personas you have previously identified. Then, there’s the translation of taking this understanding and turning into a concept that communicates the message effectively.
This is usually where the first concepts start to take life. It may involve a lot of questions back and forth and a heavy focus on explaining your brand’s value proposition. For newer companies, these discussions can be really eye-opening. It isn’t unusual for companies to struggle with explaining how they’re different, especially smaller companies. These logo design discussions can even help the creative process and business strategy by forcing everyone to think more about what differentiates their business from their competitors.
Initial Concept Review
Our logo designers will typically present you with two or three possibilities of a new logo for your business. Logo designers with less experience may present 5 or more because they struggle to hone in on the “spirit” of the brand and how to communicate it. We have learned, through years of experience, that if we can’t get close to your vision within three concepts; we’ve failed to understand a vital part of your vision. If this happens, we start back at step one at no additional charge.
This step usually consists of perfecting one logo concept. It may consist of one or two little tweaks to and other times, it may be a series of longer logo revisions. Either way, we will present you with our new logo concept for a final logo review.
Final Creation of Deliverables
Once the logo is complete, we create the logo in multiple different file types and color versions. For example, you may need a logo to fit on the bottom of a skateboard or something as large as a billboard. You will need a logo that will look great on a dark background and a logo that will look just as great on a light colored background. We will provide all of the major formats you need to properly brand your business.
Designing a logo from scratch is a difficult creative process that takes a lot of research, knowledge of a business and its audience, and a deep consideration of the principles of logo design. If you partner with the right logo design agency that has a solid process in place, you should end up with a logo your company loves that resonates and communicates with your target audience.