There’s part of my job that I’m not crazy about. It’s one thing that keeps coming up, and telling people the truth means delivering bad news.
People come to us for website design or for a website redesign, and understandably, they want to know what it’s going to cost them. The services of an experienced, knowledgeable website designer or web developer aren’t cheap, so sometimes they have a little bit of sticker shock, but that isn’t the part I don’t like.
When they do a little shopping around and they look at examples of our work, if we’re a good fit, they realize they’re investing in something that brings business growth, not just spending money.
Our clients all say Spade Design websites pay for themselves quickly, then start generating leads and sales. So that part of the conversation turns out okay.
Our websites do so well because we’re experts at search engine optimization, SEO, a process that helps websites show up when people search for related keywords. Everybody wants that because it’s good for business.
The unpleasant part is when I have to tell them that search engine optimization takes time. There’s no series of buttons I can push or code I can insert that will make a website magically pop to the top of organic search results.
Google uses more than 200 factors to rank websites, and when you get every single one of them right, you’re still looking at four to six months to see results.
Nobody Wants to Wait That Long
I get it. Every day your competitor ranks higher than you do is a day they’re probably getting some of your traffic, your customers, your sales. Four to six months feels like a lifetime.
Plus, SEO is enough of a new thing not everyone understands it. We often talk to people who worked with a firm that charged them a bundle to “do SEO,” and nothing happened. They’re understandably nervous about paying a single dime to another agency when they might wait months only to find out it didn’t work again.
They ask how they can keep that four to six month wait to a minimum. They want to get the fastest results possible, to have accelerated SEO.
I got tired of delivering the bad news without having a plan to point them in the right direction. So we came up with a solution that allows them to get on a fast track to measurable results.
Accelerated SEO – A Systematic Approach
SEO is fundamental to helping the right people find you, and it does take time. We take a systematic approach to search engine optimization so they don’t waste weeks or months focusing in the wrong area, and they don’t waste dollars on activities that don’t actually improve their search engine ranking. We spell out specifically what we do, why it matters, how we’ll measure performance, and what clients can expect to pay at each stage.
Enter the SEO Accelerator Program
We created the SEO Accelerator program so clients had an effective yet flexible solution for obtaining better ranking in the briefest time frame possible. Every client starts with onboarding, a 30-day period where we perform a comprehensive SEO audit to identify performance and security issues and make sure your website is healthy. Then, they can choose one, two, or three “tracks” to reach their search engine ranking goals.
Getting On the Right Track
On-page SEO is the starting point for success, which is why we made it track one. It includes making sure websites are secure, accessible, and mobile-friendly. We’ll place keywords in all the right places, optimize images, eliminate duplicate content, and optimize every page for conversions.
Once that’s done, the next step is content creation. Our content track supplies keyword research and expertly crafted content that draws more traffic to your website. The third track, link building, helps your website obtain backlinks from high domain authority websites using only white hat techniques.
The beauty of the SEO Accelerator Program is its adaptability. Clients on a tight budget can choose one track at a time. Clients who want it all as quickly as possible can sign up for extensive services for the maximum impact on traffic and conversions. Whatever track or tracks they choose, the commitment is only for three months at a time, with the ability to switch tracks every quarter if desired.