The Council of the European Union, European Parliament, and the European Commission created the General Data Protection Regulation to protect all citizens inside the EU. Parliament originally approved regulations in April of 2016 and since then organizations had a two year transition period to comply. After May 25 of this year, anyone not in compliance will be fined. The GDPR is a lengthy document with 11 chapters made up of 91 articles. Here are some of the highlights:
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From the basics of inbound marketing to advanced digital marketing strategies and expert tips, these articles will help you learn everything you need to know about using the web to grow your business.
It's true, we love minimalism. Why does minimalism feel so refreshing and timeless? What makes minimalism work with anything you apply it to, regardless of the project?We think it’s the way minimalist designs are used to create simplicity and space. The combination of these two factors is beautiful in itself. When you use space to in your design, you leave plenty of room to breathe, and the central element receives the attention it deserves.
Use your blog as fuel for your social media management. Funnel increased traffic to your blog with social media Tyler. Spade Design explains how. Social media management and blogging go hand in hand because they are critical components of your online presence. Marketing no longer just involves buying billboards, creating radio ads and sending direct mail. Your business needs a social media marketing strategy combined with solid content and an experienced social media agency for ongoing success. Find out how to use social media Tyler and blogging to drive traffic to your website and through your doors.
One of the most important aspects of search engine optimization (SEO) for local SEO is how your website designer used NAP on your site and whether outside sources correlate with information throughout your web design. If your information isn’t there at all, you probably need a website redesign.
Search engine optimization, SEO, doesn’t just happen through web development. Off-site SEO involves creating high-quality content, backlinks, engaging on social media and optimizing other elements of your online presence. Here's how...
Page speed is a measure of how fast one of your webpages loads. Site speed involves the average load time for all the pages on your site. Your web design has a lot to do with both, but so do your network and hosting provider. Mobile friendly web design is more important than ever when it comes to SEO, lead generation and improved conversion rates. We’ll tell you how your web designer can speed things up and why speed is so vital for search engine optimization.
If you want to be successful online, people must be able to find you. When they type information related to your products and services into search engines, where your page comes up in the results often decides whether or not you get their business. Web design is a crucial part of drawing in leads because of its connection to search engine optimization (SEO). There’s a lot of incorrect and outdated information out there about what matters, and a lot of social media agencies that say they know SEO. Spade Design provides straight talk on what search engines are looking for and how to improve your website’s ranking.
As soon as you read social media management, you probably thought of posting on Facebook, Twitter, LinkedIn or Instagram. That’s part of social media, but not all of it. A social media marketing strategy is a plan for creating communities of customers. There you’ll offer customer service and create interactions. It’s a complex and ongoing process, so many brands use a social media agency.
Do you want this to be the year of consistent business growth? Setting SMART Goals for marketing will help you get there. Business owners often think of goals as synonymous with hopes or resolutions. In other words, it would be nice if they happened, but they may or may not. At Spade Design, we use the acronym SMART as a framework for everything we do. We don't deal in hopes and dreams but in data-driven planning that gets results. Here's how to take business goals and turn them into a strategy you work systematically to implement.
Effective marketing costs money and takes time, social media marketing is no exception. If social media marketing doesn’t bring a return on investment (ROI), it’s just not worth it. So how do you know what your Social Media Marketing ROI is? Does social media work or is it only profitable for huge corporations with deep pockets? What should your social media agency be doing to measure success? Let's talk about it...
How information spreads has changed, but the weight of a word of mouth referrals hasn't. Traditionally, word of mouth referrals meant one person speaking to another to recommend products and services. Now it includes both natural processes and targeted social media management to create conversations online and in person. Discover what social media marketing has to do with word of mouth and how the right social media agency can make all the difference.
5 Steps to Creating a Cohesive Brand Identity. Your brand identity is a customer’s first point of contact with your brand, usually to check the validity of your business. This means your brand identity and web design is usually the first impression they have, here's how to make it a good one.