If you are interested in marketing your law firm online, it is more than likely that you have heard about Search Engine Marketing (SEM) or Search Engine Optimization (SEO) and how they can affect your website. SEM is a powerful tool when it comes to websites of any kind and has become on of the most cost-effective forms of advertising available.
Law Firm Search Engine Optimization
Law Firm SEO
Spade Design is a leader in law firm search engine optimization, and our cutting-edge tools and proven SEO process are able to grow law firms to become market leaders.
Law Firm Search Engine Optimization
Our law firm search engine optimization techniques include:
– Advanced Legal Keyword Selection and Research
– Search Optimized Coding for Websites
– Content Optimization to Increase Visibility
– Excellent Performance Tracking Services
Search engine optimization and marketing refer to a set of methods aimed at getting a website ranked higher in search engine results. If your law firm’s website is not on the first page of results, it is effectively invisible to potential clients, which makes this process absolutely crucial when it comes to expanding your law firm’s business through internet marketing. Spade Design has developed top of the line SEO and SEM techniques to ensure that your law firm’s website is performing its best in search engine results lists. Our law firm marketing techniques will increase your website’s visibility dramatically, bringing increased traffic and potential clients.
Legal Keyword Selection and Research
Law firm search engine optimization relies heavily on keywords. Keywords are essentially the words people will search to find your services in a search engine, such as “New York DUI Lawyer.” Choosing and optimizing for the right keywords is one of the most important factors in the success of your website, and it can be a difficult, and time-consuming process requiring extensive research and analysis of your competition. Our expertise in keyword research and selection allows us to confidently select the right keywords for your law firm’s website.
Optimized Law Firm Website Coding
Website coding is also an important aspect of law firm search engine optimization. There are several things that must be done correctly to make your website more accessible to search engine spiders, including optimizing your navigation, META tagging, directories, and sitemaps. Some web design companies will go too far in this area and create a website that is more appealing to search engine robots than it is to people. At Spade Design, we know it’s the human visitors to your website that will be spending money on your services, not the search engines, and we keep this in mind during the optimization process to find the perfect balance.
Content Optimization for Increased Visibility
Content is the most important part of just about any website – without it, there would be no reason for anyone to visit the website in the first place. Your website’s content exists to provide valuable information to your visitors. In the case of law firms, these visitors are potential clients, and your online content is a direct representation of your firm. At the same time, we also know how important optimizing content is with regard to getting your site higher in the search rankings. We are experts at creating or modifying the existing content so that it is optimized while retaining its professionalism and clarity.
Performance Tracking for your Law Firm’s SEO Campaign
The final part of a good law firm search engine optimization campaign is tracking your website’s performance. Spade Design’s website performance dashboard enables us to continue to fine-tune our optimization efforts based on real data from real users. This data works hand in hand with pay per click campaigns as well. In addition to measuring the success of your SEO campaign, information such as visitor numbers, peak times, hourly traffic reports, and visitor information enables your website to become even more efficient.