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Web Design & Digital Marketing Blog

As a leading Digital Marketing Agency, we’ve written a lot of articles about Web Design & Digital Marketing over the years. Our Blog exists to share all of our knowledge with you, in order to help you get a better grasp on how to grow your business. Feel free to browse our categories or scroll down to view all of our posts. Enjoy!

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From the basics of inbound marketing to advanced digital marketing strategies and expert tips, these articles will help you learn everything you need to know about using the web to grow your business.

Key Leadership Skills for Every Stage of Business Growth

20 Aug at 1:44 pm

When we opened our Austin location the other day, it hit me how much Spade Design has grown. It doesn’t seem that long ago that our digital marketing agency was just a dream, now we have locations in six major cities and clients from all over the world. Someone asked…

matthews leadership skills

Simplify Growth With Email Marketing Automation

25 Jul at 7:16 am

Email Marketing

With all the options you have for digital marketing, email is still one of the most effective. There’s always a fad, but email done right is a sure return on investment. One statistic says the average ROI for email campaigns in the United States is around $44 for every $1…

email marketing automation

New Branding Tools from Google My Business

25 Jun at 12:53 pm

Branding is integral to everything we do here at Spade Design. Branding is vital because it’s how consumers know, perceive and recognize your business. It’s so much more than just a business name, logo or slogan, your branding is your essence. Branding material affirms your credibility, delivers messages succinctly and…

8 Mobile SEO Best Practices for Google Search in 2019

25 Jun at 11:07 am

How to Rank Higher on Mobile Businesses at the top of mobile search make more money. Right now Americans are using their cell phones to Google your products and services. Implementing mobile SEO best practices must be a priority if you want them to find you. During the first quarter…

mobile seo

SEO Best Practices for Your Small Business Website

16 May at 6:15 pm

If you’re researching SEO best practices, it’s probably because you want your website at the top of Google’s search results. The problem is, search engine optimization is always changing. Google updates search algorithms with exhausting regularity, it feels impossible to keep up. There are more than 200 ranking factors, and…

SEO best practices

Trade Your Email Marketing for Marketing Automation in 7 Steps

15 May at 1:39 pm

Email Marketing

Often when businesses come to us about marketing automation, they’ve reached a decision point. They almost always fall into one of two categories. In the first category stands the owner who has had enormous growth. They have more potential leads than they have time to nurture, and they’re tired of…

marketing automation

Email List Building Strategy Troubleshooting Guide

24 Apr at 7:01 pm

Digital Marketing

Google email list building strategy and see what pops up. When I do, I get a whole list of titles like the following: How to Build an Email List From Scratch 85 Free Ways to Build an Email List Fast Unbeatable List Building Strategies for 2019 22 Incredible Email List…

Optimizing Your Business Blog to Get Results

23 Apr at 11:52 am

Digital Marketing

Is blogging worth your time and effort, or is it just hype? You’ve heard your business needs a blog, but people tell you your business “needs” a lot of things. Creating great content is expensive. Either you have to carve out time you’d be spending doing what you do to…

business blog

Web Design Trends in 2019

22 Apr at 11:21 am

This year marks the end of a decade full of drastic shifts. If you look back to the beginning of the decade you find flash-based websites with blocky shapes. Keypress navigation was considered cool and innovative. Some designers packed multiple columns on a page just because they could. Web design…

web design trends in 2019

The Importance of Owning Your Own Website When Choosing a Web Design Company

4 Apr at 10:38 pm

Okay, that title might be a little misleading. We see a lot of hype from web design companies and digital marketing agencies about the importance of owning your own website. It’s usually part of a discussion around why you should choose their services over building a site on Wix or…

The Critical Importance of SSL Certification

22 Mar at 5:21 pm

You may have heard your business needs an SSL certificate and it slipped right by you. Someone always seems to be claiming you have to do such-and-such right now, or something bad will happen. You’ll lose all your customers to competitors. In the blink of an eye, your business growth…

SSL certification

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