Our Recommended Reading List

Reading List for Business Owners

Books Every Entrepreneur should read

We all know that “Leaders must be readers” but honestly, it’s possible to waste a lot of time reading the wrong books that teach you the skills you actually need.

Whether you’re a young and ambitious aspiring entrepreneur, team leader or a successful business veteran, continuously improving and moving forward means remaining teachable. Thankfully, we’re lucky enough to live in an age where we have open access to learn from the mistakes, triumphs, and stories of others.


Business Books

The book is structured in a very basic and clear way, which is great for those who may not read as ofter. The authors convey one main point per chapter by sharing a story from their battlefield experiences, they then highlight the main principle of that story, and give a concrete example of how this principle applies in business settings. This isn’t a self-help book from a “guru”, and it doesn’t provide an ideology or set of steps for how to approach specific problems. Instead, Extreme Ownership is a mindset which applies to everything you do. If you feel you’re stuck in a rut, lacking self-discipline, or perhaps know someone who simply needs to make improvements, this book is an excellent starting point.

Good To Great 

by Jim Collins

This book talks about the companies that weren’t founded and built with great DNA. It’s about companies that were good, mediocre, even bad companies and how they achieve enduring greatness. There aren’t many books that examine companies that defy gravity and convert long-term mediocrity into long-term superiority. This one does. If you want to know the distinguishing characteristics that cause a company to go from good to great, read this book.

How to Style Your Brand 

by Fiona Humberstone

The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Once you understand the principles behind styling a brand, there is no reason why you can’t create something extraordinary for your business.

Most people have lost the ability to focus — spending their days instead in a frantic blur of email and social media, not even realizing there’s a better way. Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time.

Start With Why 

by Simon Sinek

People like Steve Jobs, Martin Luther King Jr. and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

All Marketers are Liars 

by Seth Godin

All marketers tell stories. And if they do it right, we believe them. And believing it makes it true. Great marketers don’t talk about features or even benefits. Instead, they tell a story — a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer and all marketing is about telling stories.

Among numerous other topics, this book includes Creating Your One Page Strategic Plan, Eight Building Blocks of Business, How to Live your Ideal Schedule, Business Power Tools to Fire Up Your Results, Fear Busting & Confidence-Boosting Strategies, and Tips to Stand Out From Your Competition as a Leader and an Expert.

Affiliate Marketing 

by Chris Demmer

This is a quick-to-the-point how-to guide on affiliate marketing for beginners. This book provides helpful tips and precautions for working with reputable affiliate companies. Learn how to make money online which will change your life!

Profit First 

by Mike Michalowicz

This book offers an easy-to-enact plan to get your company finances in order. Through a process of allocating percentages of income into various buckets, a clearer picture emerges that shows the entrepreneur the way forward. The amount of focus you gain from having this new perspective is of immeasurable value.

Personal Development Books

You Are a Badass 

by Jen Sincero

Bite-sized chapters full of hilariously inspiring stories, sage advice, easy exercises and the occasional swear word. This book will help you identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want. By the end of You Are a Badass, you’ll understand why you are how you are, how to love what you can’t change and how to change what you don’t love.

If you’re wanting to kick some serious ass in the money department and start making the kind of dinero you ain’t never made before, order this book in the series that’s all about your financial badassery.

The Four Agreements

 by Don Miguel Ruiz

This book reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. The Four Agreements offers a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness and love.

With detailed guidance for determining which items “spark joy” (and which don’t), this international bestseller will help you clear your clutter and enjoy the unique magic of a tidy home or office — and the calm, motivated mindset it can inspire.

The Happiness Advantage 

by Shawn Achor

Being happy makes you successful (not the other way around as many believe) because when we are happier and more positive then we are more engaged, creative, resilient to stress and productive.

Create Your Own Luck 

by Susan Hyatt

Do you feel like you work hard, follow all the “rules”, do everything you are “supposed” to do, but what you want still passes you by? Do you crave a better job, a healthier body, or a more satisfying personal life? All of the above? Then this book is for you.

Get Rich, Lucky Bitch 

by Denise Duffield-Thomas

Unlock your hidden potential for abundance and upgrade your life forever by breaking through your money blocks and finally make the money you deserve.

Big Magic 

by Elizabeth Gilbert

This book shows us how to tackle what we most love and how to face down what we most fear. She discusses the attitudes, approaches and habits we need in order to live our most creative lives. Whether we are looking to write a book, make art, find new ways to address challenges in our work,  embark on a dream long deferred or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy.

The Desire Map 

by Danielle LaPorte

If you’ve had enough of trying to trick yourself into happiness through affirmations or bucket-listing your hopes into some distant future, then you’re ready for The Desire Map — a dream fulfilling system that harnesses your soul-deep desire to “feel good”.

Adventures for Your Soul 

by Shannon Kaiser

Sometimes the one thing you need to make a change is to see things from a fresh perspective. By focusing on how your life feels instead of how it looks on the outside, you can passionately experience your own life adventures. By changing the way you see yourself, you can ultimately live life to the fullest.

Project Manager Books

This is a very comprehensive book about becoming a virtual assistant. It will save hours and hours of work with the editable documents alone. You really should not attempt to start a VA business without this guide.

This book lays out the professional expectations for both small business owners and virtual assistants in a book that will also teach you: the benefits of a VA who is not an employee (and how this benefits you!), the best places to find a virtual assistant, and many other tips. This introduction to the world of virtual assistance will leave you better equipped to find, select, hire, and effectively work with a professional virtual assistant for the growth of your business.

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