Leonardo da Vinci said:
“Simplicity is the ultimate sophistication”
Why does minimalism feel so refreshing and timeless?
What makes minimalism work with anything you apply it to, regardless of the project?
Simplicity, Space, and Beauty
We think it’s the way minimalist designs are used to create simplicity and space. The combination of these two factors is beautiful in itself.
When you use space to in your design, you leave plenty of room to breathe, and the central element receives the attention it deserves.
It doesn’t have to compete with all the elements like graphics, animations, colors and even videos.
The viewer can easily observe what they’re meant to see, without any distractions. No mess, no clutter. There’s a reason art galleries have wide open spaces, big white walls, then center s piece of art on it. It allows the beauty to be appreciated on its merit; minimalism is marketing at its best and boldest.
Personally, my favorite aspect of minimalism is the extent that it makes users’ lives easier. They don’t have to think or process. The message is received immediately.
But here’s the problem.
Making something simple and incredibly easy is often extremely difficult and incredibly complex.
Simple Isn’t Simple
Designers, like us, will work for hours and hours to produce something that looks effortlessly beautiful. Something with that “I woke up this way” kind of feel. (You know what I mean)
This effect only happens when you plan every single item with purpose. Every color, every icon, every image, every word and every space. Everything happens for a reason.
We always ask ourselves: “if we include this, what is the user supposed to do with it?” and “is what they do with it, part of our purpose and goal?”
Things without a function are useless, which makes them worthless. This forces us to put ourselves in the user’s shoes. Doing this becomes a process that takes us on a journey into the minds of viewers and users, to experience what they truly need and desire.
In the end, the consumer is what matters. Sometimes, we have to remind each other, that what we are creating isn’t for us, and it isn’t for our clients. It’s for our client’s clients.
As much strategic thinking and conceptualization that minimalism requires, the rewards are well worth it.
Minimalism Isn’t New, or Modern
The idea that consumers are drawn to minimalism is not new. Marketers, throughout time, have always understood that people appreciate the hyper-focused and easily understandable content. Information should always be easy to find, never confusing.
When it comes to web design, and other digital platforms, minimalistic design has the added advantage of loading fast and are easy to use. No one likes clutter; it’s that simple. Not even computers.
Which is why it’s one of our favorite styles that we apply time and time again. Yes, we’re obsessed with minimalism. Can you blame us?