Ready For Your New Website?

Moving Forward

Here’s some great tips and recommendations on what to do with your new website and how to grow your digital marketing presence, the right way.

Tell The World

Spread The Word

 

When your website goes live, the most important thing to do initially is drive traffic to it. This will help google index it faster and start improving your SEO rankings immediately. Here are some ways to consider getting the word out:

If you have a newsletter or email list, be sure to let your fans know that the new site has launched and even more importantly, how it can help their business or add value to them. I highly recomend ActiveCampaign as it allows for  newsletters, automations, and it can even double as a CRM and lead generation tool.

 

Use your network of Facebook friends, family or coworkers to get the word out. You’ll be surprised how far one post can go when it’s shared and liked. Also, if you’re active on Linkedin, Instagram or other socials, share away!!

 

Content is king, so write an article about your new website and digital experience. Tell others about your story, how you went about it, the process and experience you had while doing it, and how excited you are about the results. Share this article on social media and other channels, as this will help build links and drive traffic.

 

Word of mouth is still a very powerful referral. If you’re as excited as we are when your site launches, tell those around you! Get their opinion and see what they think about your new online presence. That’s valuable feedback that may come in handy when considering changes and additions to the site moving forward.

 

Get Local Rankings & Traffic

Ask For Reviews

 

Online reviews are more important than ever. For businesses being Googled and found online, a user will look at reviews almost immediately. Reviews also impact rankings. There are many different ways and platforms on ways to get reviews, but here are some we recommend:

 

We highly recommended getting Google reviews. These reviews are generally what will pop up when somebody finds your business with an internet search. You can either have your customers google your business, then leave a review on your listing, or implement an automated review strategy. 

 

Facebook reviews are also a great tool for collecting customer reviews. Don’t be afraid to ask for your customers to leave a review on your Facebook page and have them share it or get their permission for you to share it. Plus, when someone recomends or tags your business in a comment your review raiting will show up and help you stand out from competitors.

 

After your website is live, we recommend gathering as many testimonials as possible to post on the website. Even if you don’t currently have any on the site, if you can gather 5-10 good, personalized reviews (on Google or Facebook) we can eventually set up a testimonials page. Users will often look for reviews ON the site as well as on other outlets before making a purchase, calling or emailing. We have a tool for this, but its important that you get as many reviews as possible.

 

New Content

Let’s Keep Things
Fresh & Updated

After your website has been live for awhile, we recommend doing some things to keep it fresh. Particularly if you have a site with repeat or recurring visitors. Here are some suggestions:

• Change Out Images – we recommend changing out or updating images 1-3 times a year. If your website has a main image right when you open the front page, it’s important to keep that fresh and new. For the user, it looks like you’re taking the time to update your site and therefore making it more valuable for them.

 

• Colors/Layout – if your site has been sitting for more than a year or so, it’s strongly recommended that you do something to spice it up. Whether it’s making some cosmetic changes to the action colors or menu bar, or even just adjusting or adding some new graphics/images. Keeping your site fresh is a GREAT way to keep people coming back.

 

• Keep Things Updated – if information, staff, hours or services change for your business, be sure to change the website too! There’s nothing worse than having wrong information on a website. Or have a staff member’s picture on the page who doesn’t work there anymore. Keep your website updated and streamlined to your business.

 

Showing Google We’re Alive & Well

New Website Content

 

A website is viewed by google as being “alive” or “dead.” An “alive” site is driving traffic, getting new and existing users, being updated, posting new blogs and content. If your site is “dead” – e.i. not being managed, updated or taken care of – it can impact your SEO ranking dramatically. Here’s some options on how to build your website content:

 

• Blog – blogging sounds a bit overrated and useless to a lot of people but the facts are the facts – websites with blogs generally drive 30-40% more traffic to their sites than their competitors. Google will often pick up blog posts before picking up major website pages. If you can contribute good, lasting content that is well thought out and valuable to your customers, you will drive more traffic. Don’t be afraid to use social media and use your network to get the word out. It’s worth having someone maintain a solid website blog to drive your traffic and grow your online presence.

 

• New Pages – it’s generally good practice to not only update your images and graphics, but also your content! If you have more services to add to your site, do it! Google LOVES seeing that a site is being built on to. You can also repeat the steps above by reposting your site to your social media outlets and saying that you have updated images, content, new blog post, etc.

 

• Updated Content – if things in your industry change or your services change, be sure to update your site accordingly. Even adjusting content by a few words can show google that your site is being worked on and is again…”alive!”

 

Spam Is Going To Increase

What You Need To Know About Spam

 

If you haven’t been getting spam already, it’s probably because no one could find you. That’s about to change, so the good news is that we’ve changed that. People can now find you. The bad news is that some people are also spammers, they will find you to and try to say they “work at Google” or your “domain is expiring” or any number of things. Your phone may ring more, and you rinbox may get more spam, but we’ll do everything we can to help reduce this.

You should know that over 50% of all web traffic is currently spammers, bots, malware and hackers. If you haven’t already joined with us in protecting your website, we highly, highly recommend it. The fact is, sites are getting hacked left and right these days and most of the time, for no reason more than a hacker thousands of miles away just happening to find a way in or a web spider that got through a hosting company’s firewall, etc.

If your on our managed website service or have our lead gneration websites, than you have nothing to worry about. If not, and your website isn’t protected and secured, it’s only a matter of time before there’s a breach. Our continuous maintenance plans lets you (and us) sleep better at night knowing that your site is protected.

 

One More Thing, How’d We Do?

We’d Love A Testimonial

 

If you weren’t completely satisfied with your onboarding service, please email Matthew Martin directly at: matthew@spadedg.com to let him know and address the issue.

However, if you had an awesome experience like we hope, we’d love to hear about it. Not only does it make us feel good, but it goes a long way with our potential future clients. Please click the button below to leave us a review and share your story.

http://search.google.com/local/writereview?placeid=ChIJSane63LLSYYRRw5DFz10jDg