“People don’t come to Spade Design looking for something plain and ordinary. They come to us because we solve problems, get results, and tell it how it is.”
The Science Of Success
Your business’ digital presence is more than just a website and traffic. We believe in a holistic approach that is data-driven and adapts to the changing industry and your evolving needs. We’re here to solve problems and boost your business’ growth. We help start-ups create a successful brand, implement marketing strategies, and surpass their goals. We help existing companies re-evaluate their strategies, perfect their buyer personas, and increase inbound leads. We’ve even helped companies with over 50 locations, perfect their digital presence.
1. LISTEN & LEARN
The first thing we do is Listen and Learn. We learn what your goals are and what it will take to reach them. We study your brand, explore your industry and get to know your customers.
We also research your competitors. We figure out exactly what they’re up to. What they do, say, and why. We pinpoint weaknesses, examine their strengths and see how your brand compares to theirs.
We also check the facts. We research and analyze. We uncover issues that you didn’t even know you had and we discover trends and patterns while discovering key insights.
That is what the Listen and Learn stage is all about. We’re not trying to make you feel important, we’re trying to uncover key insights that guide our thinking and yours, and lay the foundation for everything we do together.
2. PLAN & STRATEGIZE
Integrated marketing strategies don’t just happen overnight. They require well thought out development plans and courses of action. So we think, a lot. Then we think more.
With our research done, the planning process turns that information into a clear set of consumer insights, user objectives, and business goals. Paired with targeted personas and user experience data, this information helps us create an overall strategic vision for your brand that will define the digital state of the brand along with its messaging and position in the marketplace.
At this point, we’re able to create a plan to meet your goals. We outline key brand features and selling points, messaging, media and communications plans, technology considerations, analytics strategy as well as business goals, objectives, and timelines. At the end of the Planning Stage, we will know where we’re going and how we’re going to get there.
3. CREATE & ITERATE
At this point, we’ve done the math. We’ve strategized, quantified and analyzed. We get it. We get you and we get your customers. We get your industry. We get your brand. We know what the goals are and what we need to do to reach them. Now, we figure out how. This is where the magic happens.
Creative, social, search, tech, the account guys, our clients — we all work together. We mix it up. We cross-pollinate. We smash left-brains into right ones. We collaborate, discuss, laugh and argue. Architectures are built and wireframes begin to take shape. The result of all this integration is, well… integration.
We create ideas that help integrate a brand not just across different platforms but weave it into peoples’ lives. Ideas that engage, entertain and inform. Ideas that consumers relate to. Ideas that jive with how they connect, converse, and consume. It’s what we call a brand ecosystem. Our clients just call it “awesome.”
This is where it all comes together. Go time. The moment of truth. Prototypes are built. Sites begin to come to life. Strategies are implemented and campaigns launched. Devils hidden in the details are found, and exorcisms performed. Media is purchased, content calendars created and Greek copy is transformed into rich, searchable content.
This phase is one of the most extensive and collaborative processes, often involving roles that include user experience, interaction design, visual design, content and asset development, social media management, mobile design and development, SEO optimization and more.
For you, our client, this is the easy part. That’s the beautiful thing about our process. By the time the Execute phase begins, you’ve already made the tough decisions. You’ve seen the research and embraced the insights. You’ve approved the plan and shared in the vision. There’s still work to do, but your focus begins to shift back to what you do best.
We‘ve got something to prove. We’re a Digital Marketing Agency not a web design group. When we create something that moves people, it’s so we can move them to our clients’ brands. When we inspire people, it’s so we can inspire sales. Our work is designed to work. In the Measure Phase, we make sure it does.
By clearly defining our goals and objectives early in the process, we’re able to define key performance indicators and metrics that we can use to measure program or platform performance. Once the project is up and going, we measure, test and compare. We analyze. We figure out what’s working, and what could be working better. Through all of this, we’re able to track consumer behavior and get a better understanding of how customer data profiles can be utilized to create stronger, more relevant experiences that further connect them to the brand.
The best part is, our clients never have to take our word for it. You’re free to form your own opinions based on how on the new leads, sales, how much your phone is ringing, or by how many people are walking through your door.
In today’s world, there’s no time to rest. You’ve got to keep growing and evolving, by doing so, you don’t have to worry about the competition because they’re too busy trying to keep up.
We never sit back to admire our work because we’re constantly looking for ways to make it better. We use the data and results to optimize and improve the final product.
The closest we get to “looking” back is when we measure the effectiveness of our work. And the only reason we look at how well we did, is to figure out what we can do better. If something’s not performing like it should, we tweak it. If it’s not working at all we drop it. If it’s blowing the lid off expectations, we double down.
That’s what it’s all about. Continuous progress. Constant forward motion. We don’t want to just help you reach goals for sales, market share or ROI, we want to help you shatter them. Our goal is to help your business grow in spades. And we do that one step at a time.
We Get Results.
Over half of our clients come to us to fix mistakes made by other agencies or so-called “freelancers” that promise them the world. They have been burned once, twice, or even several times but once they find us- they stay with us. Don’t take our word for it, ask our clients. If you want to make a smart, long-term investment in your business, instead of throwing time and money away, you’re in the right place.
We’re About Relationships, Not Red Tape.
If you’re interested in tedious meetings with overstaffed committees and long proposals that are full of vague promises, that take months to get approval, we aren’t the right fit for you. We’ve been there, done that, and don’t have time for it. We’d much rather have a candid talk with you about your business problems, and how we can solve them. We like it, even more, when its over coffee, lunch, or even a drink.
We’re Problem Solvers, Not Order Takers
You don’t tell your doctor your diagnosis, you tell him your symptoms and he prescribes you a solution. We work the same way. Trust our expertise and allow us the freedom of execution to connect with your audience and achieve your goals. If you’re uncertain, rest assured, we have a track record of success and making our clients more than satisfied.
We’re Not Afraid To Be Bold.
Courage means you will not fear having to rebuild a 15-year-old brand, in order to achieve greatness. It means embracing change and innovation, instead of coasting on the mediocracy of the past. We’re the team that will help you make the tough decisions that lead to great success. Take the leap, think outside of the box, stand out and be bold.
We Talk About Money & Acronyms.
Socially, people don’t like talking about money but you aren’t here for new friends- you’re here for business. In business, you’re supposed to talk about your annual budget, allocated funds, LTV’s, CAC’s and other KPI’s. So be ready, because we will.
We’re Uncompromising Professionals.
Other agencies might promise you the world, give you their ideas for free, or even discount their work just to win your business— we will not. We stand firmly behind our approach, our work, and our values. We’re direct and honest, and we will never risk our integrity for the sake of a sale.
Small. In A Big Way.
Small Team of Experts
We are a small, tight-knit team of family and friends. We believe that our passion and care for every project is clearly shown in the websites, applications, and projects we build.
Focus on Quality
From our experience, the best talent in the industry is not at the biggest agencies. We are a talented team of seasoned veterans and we believe in creating with the highest level of quality.
We don’t have a lot of patience when it comes to creating awesome things. We utilize the latest tools and methodologies available to go from planning to prototyping quickly.
Many agencies are known to be short-staffed due to overbooking projects, which causes delays and a significant drop in quality. We have a strict policy of 4 active projects at a time, staggered to ensure the best workflow amongst our team. This means your project may have to wait a little bit before we get started, but once we start, our focus and care will be devoted to it.
We are able to maintain quality and speed due to a smart, lean, and agile team. We like to work closely and in the same four walls. Outsourcing delays the process and adds budget because it requires additional project management.
There is no middleman here. We don’t have project managers or account managers, so you are free to communicate with the people that are actually working on your project. When we have a meeting, video conference, email or phone call, it’s usually with the entire team that is working on your project. We are all hands-on workers, we know communication is key and we’ll tell you if something is wrong.