Spade Design specializes in driving relevant, eager traffic to your website through both organic and paid search & social marketing and media strategies. Search engine optimization (SEO) and search engine marketing (SEM) are marketing methods that have exploded in popularity in the past decade. Many agencies use these tactics for their entire digital marketing strategy, when, in fact, they are merely a single (albeit necessary) cog in the machine that drives online presence.
Search Engine Optimization
SEO, SEM, Local SEO, PPC Ads
SEO and SEM do not create conversions—rather, they are tactics in an overall strategy to push relevant and targeted content to the right audience. Once the audience encounters a brand, it is the content itself in combination with the user experience, the brand effect, and well-placed calls to action (CTAs) that actually converts.
Search Engine Optimization Done Right
Search Engine Optimization is an ongoing effort to improve your website, adapt to changing search engine algorithms, and to ensure your content is finding exactly the right audience. Through a kickoff questionnaire, we get to know your business goals, target audience, and buyer personas, so that we can understand how to make SEO and SEM work for you. We also like to start with a detailed competitor analysis, to get a clear vision of the marketplace.
Every business is unique, which is why we use data from Google Analytics and research to provide a customized monthly SEO strategy that lets you set goals and track ROI. We’ll meet with you regularly to answer questions, provide advice, and track goals and performance. The digital marketing landscape is ever-changing, but by regularly analyzing data and adapting efforts we can help your business stay ahead of the game.
Content tailored for your target audience
We use keyword research to recommend topics for new content that will engage your target audience and boost your ranking, as well as to optimize existing content. If you need help with all that copy, our team of experienced copywriters can create articles, website copy, social media copy, and more.
Targeted advertising strategy for strong results
With a managed PPC campaign, your website can rise to the top and stand out from the competition. Using AdWords and Bing Ads, we’ll help you set up an SEM campaign, monitor performance, analyze results, and provide monthly insights and recommendations.
Banner and video advertising allows you to target your audience by location, demographic and interest – all within your budget. You can provide timely touchpoints to drive customers to your website using the following:
- Google Display Network advertising – Your brand, products and services can be seen on over two million websites and 650,000 apps using AdWords display ads.
- YouTube video advertising – Video ads turn viewers into fans, and fans into new customers. Through pre-roll ads or regular video ad campaigns, we help you deliver measurable success every day. You can target your ads to appear on specific YouTube videos, channels, or across all of YouTube.
- Remarketing – This technique lets you show ads to people who previously visited your website or mobile app, and can draw them back to your site by reminding them of products they viewed or items they left in their cart to think about.
And if you need assistance setting up and monitoring a paid social media advertising campaign to back up your on-site efforts, we’ve got you covered!
Search Strategies The Work
In today’s Internet-driven world, it’s becoming increasingly difficult to stand out online. Search engine results pages have become highly competitive for businesses trying to reach new customers, and without an SEO strategy, yours doesn’t stand a chance.
Without a well-implemented SEO strategy, it’s difficult for your target audience to find your business online, which decreases both the number of site visitors you have, as well as the number of conversions your business gets.
SEO is important for every business, regardless of the size of your company or industry. The reason is simple: your SEO is entirely within your control. You can’t change when new competitors arise or how customers react to your products or services, but you can use SEO to control your rankings. Being in control of your rankings means being in control of how many visitors come to your website, which also affects the number of leads and sales you receive.
In other words, if you invest in your search engine optimization, you are also investing in your business’ online visibility and profitability.
One of the main goals of SEO is to make your pages easily readable to search engines, like Google, so that you can potentially rank higher in search results. And if you don’t understand the abilities and limitations of search engines this is impossible to do.
Working with a knowledgeable SEO agency is important because search engine optimization can be a confusing topic, especially for beginners, due to the various moving parts involved in SEO. Your search engine optimization strategy should include keyword optimization, backlink building, page titles, HTML sitemaps and several other tactics. Each component helps a search engine determine whether or not readers will find your content helpful and worthwhile.
You have to stay on top of the latest trends in the SEO industry. If you don’t, you’ll lose your rankings in search results. That’s why choosing an SEO agency that understands your business and works closely with you to implement SEO solutions in order to reach more people and increase sales is crucial.
Choose an agency you trust and be sure they specialize in SEO. The agency you choose should have a firm understanding of your business goals and a plan to help you accomplish them.
At Spade Design, we know what it takes to build a strong online presence that attracts customers and generates leads. Our team has years of experience creating and implementing results-driven strategies for over 300 satisfied clients, and we can do the same for you.
We’re so confident in our ability to improve your search engine rankings that we offer guaranteed SEO services.
Are you ready to start working with a top SEO agency? Our expert team is prepared to give your website the boost in rankings it needs to attract more visitors and increase your revenue. Contact us today for a free assessment!