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The Importance of SEO: Does Your Site Need It?

Millions of people use search engines on a day to day basis. In fact, around 68% of individuals searching online use a search engine. How a business ranks on Google matters when it comes to your business’ success. And how fast you are found by these countless online searches is determined by content marketing. Content […]

Written By Matthew Martin

SEO

November 2, 2020

Millions of people use search engines on a day to day basis. In fact, around 68% of individuals searching online use a search engine. How a business ranks on Google matters when it comes to your business’ success. And how fast you are found by these countless online searches is determined by content marketing.

Content matters. SEO deals with keywords that allow your website to be found by increasing your rank over time. You do not have to be an expert at this: an SEO company can help you with your website.

Transforming Your Website

You will want to invest in someone who offers web design services to start. Individuals who specialize in this will tweak your website and make it more appealing to visitors. If it is appealing, these customers may stay on longer and invest in your services. An SEO company can help these services by placing keywords in the website content accordingly. There are SEO firms available that offer SEO services.

Web content matters because it is what attracts your client. It also impacts whether or not they navigate away from the page.

There are a few things you may want to ensure are included in your website such as:

  • Bright colored background with dark text: The majority of individuals prefer to read things on a white background in comparison to a dark background.
  • Images that are colorful.
  • Contact information: Have social media platforms linked if possible or at least include an email.
  • Keywords incorporated in your website. This will allow search engines to better find your site’s pages.

Marketing

Sending out content through methods like email marketing can be beneficial and done by an SEO company. Emails can be sent out once or over a period of time by your company. Should your customers opt for regular emails, this is even better. This, in turn, could boost your sales.

If you are having a sale, promotion, or a grand opening of a business, be sure to use marketing strategies. You can send out different pieces of content with keywords to draw in more sales and returning customers online.

SEO can contribute to a businesses success if done appropriately. With a little patience, a good strategy, and trust in a company that specializes in SEO, your business will be built for future success. Rely on Spade Design for local SEO services you can trust.

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