Website Audit Service
Help Your Website Deliver Great Results
Your website is more than a pretty brochure and a collection of text and images. It’s a sales platform, and should be your best sales person. You website should connect your business with your ideal audience, and generate revenue.
Is your website delivering results to your business right now?
What’s included in our Website Audit?
Our Website Audit looks at seven key areas of your website. The results are supplied as a PDF report with action points to let you know what needs resolving. Finally, we include 1 hour of our time to help you with carrying out the recommended action points.
Web Design & Branding
We’ll look at how your website has been designed and branded towards your intended target audience. An example of something that we look for here would be making sure your website resizes the content responsively to suit the size of the device on which it is being displayed.
One of the elements we look at here is making sure that you have a clear Call to Action (CTA) on each page of your website. It’s important to always have an intended action that you would like your visitor to take. This could be to book a call with your company, send in a quote request or to purchase a product / service through a checkout.
SEO / Online Visibility
We’ll look at how visible your website currently is in the search engines for the type of searches that your target audience are performing. We’ll make a note of any competitors (locally or nationally) who are getting more visibility and attention than you. Just like you, we want your website to be more visible than your biggest competitors.
We’ll review the experience that a typical visitor has on your website. Is everything easy for them to use? Can they easily contact your business if they need more information on your products or services? Perhaps you’re doing something at the moment without realising that could negatively impact the browsing experience of a potential customer.
Website Speed / Performance
We’ll carry out a number of speed and performance tests on your website. If your website is taking more than 3 seconds to load, it would likely need some speed optimisation work. You only have 7 seconds to capture the attention of the average visitor, so you don’t want this time to be spent with them just waiting for your site to load.
We’ll check the security of your website and make sure that you have good protection in place to secure your data as well as the data belonging to your customers. Where there are any issues, we’ll make a note of these and provide recommendations for fixes. This is an important step as an insecure website is a ticking timebomb.
We’ll carry out a full review of your WordPress website, looking at how it has been put together, the plugins used and the active theme. We’ll specifically be looking for elements that are outdated or not maintained as these will present a security risk to your business. Any issues will be noted, along with their potential impact.
PDF Report With Action Points
Once we have completed the Care Plan Audit we will create and send over a PDF report document, with included action points. This will let you know any items that need resolving on your website to improve the design, user experience, website performance, security and any errors that we’ve found.
1 Hour Consulting Time Included
We include 1 hour of our consulting time to assist you with resolving any action points that we’ve found as part of the Website Audit. If you need more time than we’ve included, we can assist with further action points at our standard hourly rate. We’ll tackle the most important issues first, as these are the ones that will be most critical for your business.
Frequently Asked Questions (FAQs)
Why do I need a Website Audit?
It’s important to keep your website updated and suitable for your target audience. This means having a clear goal with the content that you’re creating and ensuring that you clearly state your message to your visitors. Website security is also a major issue. If you’re not looking after your website, this presents a large security risk to your business.
How long does a Website Audit take?
We typically need around 3-5 working days to complete your Website Audit from the point of receiving your order. From time to time this may be a little longer, as it will depend on our current work schedule. Once the Website Audit is complete, we will send over our report and send over the details of the recommended next steps.
What if I don’t have a WordPress site?
We’re able to assist with a number of website platforms. Our offer here is specifically tailored to WordPress websites. If you run a website on a different platform and would like our Website Audit service, please contact us and we can discuss this further with you.
How can I trust you?
We’re an established agency that has done this succesfully for 15 years. We have over a decade of experience with WordPress, web design and digital marketing. Our friendly team are well versed in carrying our audits on websites and ready to assist you.