Growth Driven Web Design

Web Design, Continuous Improvement, GDD

Growth Driven Web Design is a great solution for your outdated website and project-based web design solution. The Internet is always advancing, so if you’re not moving forward, you’re moving backward. Failure to continuously improve your website is a key reason why brands often feel their brand experience is trailing behind their competitors. It’s also a key reason why brands feel they need to totally redesign their website every few years. Our Growth Driven Design model solves that problem.

Why We Chose Growth Driven Web Design

Growth driven web design focuses on three main principles: minimizing the risk of website redesigns, continuously learning and improving, and informing marketing and sales.

Growth Driven Web Design

Project Based Web Design is Dead

If you’re like most marketers trying to keep your website fresh, you might be redesigning it every 2-3 years, spending $15,000 to $80,000 to launch, and suffering through months of agony. Trying to please all your internal stakeholders, addressing the needs of your buyer personas, writing and re-writing content, approving design revisions. Becoming distracted from core activities in your marketing plan, or worse, working extra hours to keep it all on track. Crossing your fingers, hoping the new website won’t take your analytics or create more problems than it solves. Let us explain what Growth Driven Web Design is.

Growth Driven Web Design

What if your website launches fast and was gradually being redesigned and improved upon over time? What if you could focus on the areas of your website that actually drive results – more visits, leads, and customers? What if you could present hard evidence to your stakeholders that design A works better than design B, despite their bias for B+C+D?

Enter the world of Growth Driven Web Design or GDD. With growth driven web design, we are making constant improvements to your site. We do this based on real data, not our opinion or what is projected to be the next web design trend. We make web design decisions based on user behaviors, search engine algorithm updates, and a number of other factors. You can finally say goodbye to bloated website redesign projects that have to take place every 12 months or get put off for two or three years.

What is Growth Driven Design?

Growth Driven Web Design, or GDD, is the practice of constantly improving and evolving your website — its design, conversion funnels, content, and structure. Changes are guided by either a hypothesis or hard data, such as your web analytics, user testing results, split testing, heat maps, or buyer personas. GDD keeps your website fresh and current, optimized for lead generation, and relevant to your buyers and customers. By investing in monthly website improvements instead of a website redesign project every two years, you will realize steady gains in your website’s performance and an overall greater return on investment.

What you can do with Growth Driven Design:

  • Design a new homepage banner — and test its effectiveness compared to the old one.

  • Run a usability test to get feedback from your users or an anonymous panel.

  • Move the location of key Call to Action (CTA) buttons, navigation menus, or other content based on the results of heat map analysis.

  • Steadily add or edit content using personalization tactics, such as targeting a visitor’s buyer persona, industry, or product interest.

  • Simplify or reorganize the structure of your navigation menus.

  • Run tests to optimize conversion rates on your landing pages, blog, or CTAs.

Why Growth Driven Web Design Is the Best Alternative to Project Based Website Redesigns

Avoiding the extended wait, investment and agony of launching a redesigned website is probably the foremost benefit of growth driven design, but there is a host of others:

  • Stay ahead of the curve. Most of your competitors aren’t optimizing their website every month. Gain an edge with Growth Driven Web Design and you’ll always be one step ahead of competitors.

  • Save money, time, and headache. Updating your site in small iterations will make a faster impact and require less of your time and attention.

  • More affordable, steady and predictable costs — paying a small amount each month rather than a large project fee provides easier budgeting.

  • Delight your users. Have your website redesign projects suffered from “design by committee”, where everyone in the company needs their say in how the website looks? With this approach, nobody wins. Let your users, and the data, guide your website redesign needs, and everybody wins.

Is Growth Driven Design Right For You?

You might say, “My business is different. This Growth Driven Web Design thing won’t work for me.” Or, “How do I convince the rest of my team this is what we need?” Let’s talk. We can show you real-world examples of what has worked for our clients, along with example engagement budgets.

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