Lead Generation Web Design
Lead Generation Websites
The human attention span only allows your website a total of eight seconds to capture attention. Not only does your website create an instant impression, it’s also like a retail storefront that uses window displays to convince people to walk in the door. Your website must convince people to actively engage with your product or service.
Good website design makes it easy to attract customers, poor web design pushes them away.
A well-designed website projects professionalism and communicates your brand values. But if your goal is attracting leads, it needs to do more. You need website design for lead generation.
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How can you be successful with website design for lead generation?
Start by identifying your goals, understanding your buyers, and developing an overall strategy for your website. Armed with that information, use these tips to help attract your ideal audience and boost conversions.
Create a buyer-friendly website structure.
Your website’s structure serves two important purposes. For visitors, it helps them navigate, find what they want, and consume content. The structure is also important for SEO: telling search engines what your site is all about and how to rank your pages.
Chunk information for easy reading.
Especially because people are reading your site on their mobile phones, avoid long stretches of dense text. It’s equally important to know how to structure your pages for SEO.
Include relevant CTAs.
To get leads, you need website visitors to take action. Make it clear what you want your visitors to do with the design and placement of your calls to action.
Add white space for clarity.
Use white spaces thoughtfully, to highlight and emphasize content. Try leaving plenty of white space around your CTA to make it more prominent.
Keep images relevant.
High-quality, relevant images are vital for conversions. Be sure to pick photos and icons that make sense with your content and complement your information.