Ensuring your website is mobile friendly is critical. As we discussed above, mobile users and mobile search traffic is growing quickly and this is having a huge impact on small business web design. Here are a few critical features of a mobile friendly website?
- Text-based phone numbers, physical addresses, or email addresses that can trigger a call, directions, or email message from your mobile device
- Slideshows or image rotators that function without Flash support (Adobe Flash is not supported by Apple and some other mobile devices)
- Small image sizes to allow for fast loading over mobile connections—don’t count on even a 3G connection
That’s why at Spade Design, we build Mobile Friendly Web Design. Mobile Friendly Web Design provides solutions to many current problems in Web and app design:
- Responsive Web Design is a single site build that detects what device the visitor is using and adapts its content to meet the expectations of that design.
- Mobile Web Design adapts to the dimensions of the device (i.e., smaller screen on mobile).
- Mobile Web Design understands how the content is being controlled by the viewer (Is it a mouse? A trackpad? A gesture? Voice input?).
- Mobile Friendly Web Design even detects the bandwidth of the visitor’s connection and changes what content is delivered. For example, a person on a Bluetooth connection in an airport using their smartphone is not going to be happy about loading a 5-Megabyte homepage!
Mobile Friendly Web Design = Intelligent Web Design
In short, we build sites that are intelligent. They provide a consistent experience for your visitors whether they’re on their laptop, desktop, smartphone, tablet or Internet-enabled TV, and regardless of their Internet connection. Our web design will always serve users a site that’s appropriate and optimized for their viewing situation and device.
Mobile Optimized Website
A mobile optimized site is a far more advanced website. Mobile optimized means that the site will reformat itself for a list of handheld or tablet devices. Larger navigation buttons reformatted content, and differently optimized images appear when the user is on an iPhone or other devices.
Why reformat? Reformatting allows the website to easily engage a large mobile audience when key buying decisions come up. More and more consumers are turning to their mobile devices right in the store. Having a website developed that allows the user to easily navigate and engage from the small screens of their handheld means reaching a decision faster.