Why Traditional Web Design is Dead

Growth-driven design, on the other hand, is built on an agile process where users drive the decisions and the design is based on real user data.

Written By Matthew Martin

November 14, 2016

Why Traditional Web Design is Dead

Website Redesign.

Two words that can even bring Mark Zuckerberg to his knees.

If you’re like most insurance companies, construction companies or real estate agencies, a redesign is a must; but oh-so-challenging to carve out time for.

In fact, along with hundreds of other tasks you have to do each day, near-impossible.

But what if there was a way to create a high-performance website WITHOUT the pain?

There is!

We have a system called “growth-driven design.”

You see, there’s a terrible epidemic going on in the website industry.

Designers guide the traditional website design process by assumptions and industry trends, which leads to business owners like you getting caught in the ever-spinning tornado of traditional website design fails.

Here’s what typically happens:

Your website is built or redesigned by a company, then 2-4 years later, they come knocking on your door saying, “It needs to be designed again to keep up with Mother Google, design trends, etc!”

Just to start all over and hope for the best.

But the timeframe required for this process just doesn’t work for you.

  • As an insurance company, you need to be agile, switching approaches on a dime based on market demands.
  • As a real estate agency or home builder, the market changes swiftly. You just can’t do business with a stodgy, slow-moving website design model.
  • As a business, you just plain need results!

Growth Driven Design Comparison vs Traditional Web Design

Growth-driven design, on the other hand, is built on an agile process where users drive the decisions and the design is based on real user data.

Well, duh. Seems obvious that this kind of approach should be used from the get-go, doesn’t it?

But it hasn’t always been this way.

So, move over traditional website design.

It’s official.

You’re completely broken, and there’s a new process in town that will do a lot better.


What is Growth-Driven Design?

Growth-driven web design is a new approach to website design that:

  • Reduces the headaches of traditional website design like going out of scope, out of budget and launching late.
  • Collects real-time user data to guide the design.
  • Continuously learns and improves month by month, instead of only every two to four years.
  • Requires less of your team and fewer resources.
  • Informs other parts of the business  –  like sales and marketing  –  to improve strategies and tactics.

How will growth-driven design benefit your company?

Launch your website in 30 – 60 days

Many website redesigns take three to four months, have an up-front cost, and don’t guarantee meeting your goals.

In fact, one-third of marketers are unhappy with their last website redesign.

With growth-driven design, the website’s design is spread out over time, intended to launch quickly and improve results based on an agile, on-time and on-budget method.

This format is an iterative process that is data-driven and meant for continuous improvement over 12 or more months, which is why it’s able to launch so quickly!

The first version of the website is basically functional, letting you quickly get your products or services to market.

At later stages, using the user data, more pages are added and individual pages are tweaked based on how users are interacting with the pages. Or how the market has shifted based on healthcare breakthroughs or new technologies.

Lets face it, a website will never be perfect! The sooner everyone can admit and understand that- the better.

But the only way to get close to perfect is to start collecting real user data to make more informed decisions.

And, in order to do that, you need to get something out there and into the user’s hands.

Continuously learn and improve

Growth-driven design is built to maximize results based on learning about users, so your business can reach its peak performance.

It removes the guesswork, as you’re continually measuring, creating hypotheses, and testing the impact on your business.

Once the website launches, we revisit high-impact pages to identify areas of opportunity and to improve through testing, two to three pages at a time. By taking this approach, we can generate more qualified leads, and make improvements that are user-driven and not a guess.

As the chart below shows, the differences between growth-driven design and traditional web design are considerable. And the traditional approach taking longer and delivering much slower, lower-potential results.


Easier on the budget

Traditional websites can cost anywhere from $15,000 to $100,000 over a three- to four-month span with no guarantees of growth.

This can be substantially difficult on cash flow for any company.

Even more, the costs per month for a traditional site can be substantial and unpredictable. Your monthly bill could be shockingly higher, $10,000 to $20,000 over a much shorter time period, as opposed to the $1,500 to $5,000 per month that GDD requires.

With growth-driven design, the cost is manageable, with a $1,500 to $5,000 per month investment  –  a much more manageable investment, especially for startups.

The best part is it comes with proven, data-driven results, month-by-month. As a result, this the much more affordable and budget-cautious route to take.

Growth-driven design is for you if you want to avoid:

  • High upfront website-design costs with no guarantees.
  • A three to four month delivery time.
  • Spending time focused on design but without the necessary functionality.
  • Being over budget, out of scope and late.
  • Getting no design updates or functional improvements for two or more years.
  • A process that doesn’t deliver an optimized website.

It’s the perfect process for any business, but especially critical for a startup, tech company or healthcare organization. Your needs are unique, and growth-driven design answers the call.


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