From The Owner
You’re probably hear to learn a few things about us and how we can help you and your business, I hope this helps.
If you take only one thing away from our website, make it this – you can drastically improve your advertising and marketing performance by more accurately tracking every single strategy you employ. Even if your only strategy is a website.
When speaking to business owners and prospective customers, it’s quite common to hear them tell us that they already track everything. They think they are achieving this by asking their prospective clients the infamous “How did you hear about us?” question.
The problem with this approach is that the responses are inaccurate at best, and more often than not, they are plain wrong. I know this because my team and I have tracked it. We’ve found that as many as 50% of the responses to that question are simply not true or accurate. Meaning half of the answers are wrong.
Now if you take only two things away from our website, make the second take-away the simple fact that you should be doing whatever you can to increase your company’s visibility on search engines such as Google. It’s a real estate game, like the board game Monopoly. Visit Google and enter a keyword or keyword phrase that you think someone would use to find your service or a business in your industry. If you don’t see your business at least 2 times on the first page, you are losing potential customers to your competitors. This is a fact.
The Internet is perhaps the most powerful and cost-effective sales and marketing tool at your disposal. You are losing business if you are not using it effectively.
Yet, few small and medium-sized business owners are utilizing digital marketing to the fullest extent possible. Time and again we see companies treating their website and their Internet marketing strategy as an afterthought, and it’s easy to see why, because this brave new world is quickly evolving in terms of advertising options and overall complexity.
So if you take three things away from visiting our website, think about this. How much would it cost you to hire a full-time employee that has proven digital marketing and analytics expertise – to implement and manage all of your marketing measurements, online advertising programs, social media, and website?
First of all, could you even find that person? How long would that search take? How long to get them up to speed? How long would it take before you could even tell if he or she was “the one”? With benefits, you’d be looking at a minimum of $8,000 – $12,000 per month and this does not include any of the technology, tools, pay-per-click budget, or SEO budget that would be needed to actually achieve top performance.
What We Will Do For You
First, here’s what we don’t do, we never give a “sales pitch.” To understand why you may need to know something about me. In my simplest explanation, I’m a data analysis and creative strategizer. I like to understand the situation in front of me, then give a proper assessment of the facts, expectations, possibilities, and outcomes. This will enable us to market your business as if it were our business. We provide a “do-it-for-me” service that will, without question, measurably improve your overall marketing ROI. We start by tracking every single marketing strategy you employ, even if your only marketing strategies are a website and word of mouth referrals. Accurate tracking is the foundation of everything we do. Through tracking, we quickly begin to understand your business data like you do – from an owner’s perspective.
Our tracking process uncovers detailed insights about your business and your marketing. We use these insights, combined with our online marketing and website optimization expertise, to eliminate ineffective marketing strategies, drive more qualified visitors to your website and convert more visitors into leads and sales. We do all of this – as your marketing department – for less than the cost of one entry-level employee!