1920 McKinney Ave
Dallas, TX 75201

+1 888-412-3128

SEO Agency You Can Trust

SEO Code of [Ethics]

We commit ourselves to honesty and personal accountability in our work. As a provider of Internet marketing and Search Engine Optimization (SEO) services to our clients, we constantly strive to achieve higher rankings, improved traffic and conversions, and a positive return on investment for our clients’ websites while adhering to the following Code of Ethics.

We Have Proven Results

Why would you work with an SEO services firm that doesn’t provide the results you are looking for? Stop throwing away your hard-earned money on a strategy that isn’t converting.

Spade Design takes the time to listen to your business goals and needs and then builds a custom strategy to reach these goals.

We Are Honest & Ethical

At Spade Design, we believe in honesty, integrity, and respecting our clients. We don’t believe in “selling” a service that you don’t need or applying a one-size-fits-all approach to each client.

We dedicate our time to achieving higher rankings, increased traffic and conversions, and a higher ROI for our clients.

We Know Digital Marketing

Working with a digital marketing company that actually knows real digital marketing seems obvious, but unfortunately, many firms fail to deliver results for their customers. Our strategies are proven to work.

In fact, the majority of our clients pay for their entire website in the first month from new business leads as a direct result of our online marketing and SEO efforts.

We Put Customers First

Maintaining a customer-centric focus is a common priority for most marketing agencies. However, very few are capable of following through with this. As an SEO Agency, Spade Design is different.

We are truly diligent and committed to our clients by showing up on time; keeping our promises; being polite, honest, and respectful; and going above and beyond for our clients.

As Search Engine Optimization professionals we hereby vow to abide by the following SEO Code of Ethics and agree to conduct our business with full integrity to ensure the continued success of not only our company but also the success and prosperity of our clients’ businesses as well. 

We will always work to increase or retain the rankings, increase conversions, and create an ROI for our clients' sites to the best of our ability.

We will continue to stay ahead of the curve, keeping pace with the evolution of search engine algorithms and changing website technologies.

We will treat all clients fairly and without bias.

When we provide services for clients in related spaces or industries, we will do so fairly, in good faith and without bias. We will be diligent in ensuring we are distributing our clients’ campaign efforts fairly. When warranted, and possibly for a fee, we may assign the accounts being managed by separate SEO account managers and SEO specialists.

We will not set unreasonable client expectations.

We will set realistic expectations and goals for our services and will not make unreasonable promises. We will express honesty in discussing the types of results that can be realistically expected and those that cannot.

We will maintain complete confidentiality and protect the anonymity of our clients.

We will not divulge information about any client’s business or discuss our SEO work or progress on their site, including any lead information, proprietary or intellectual property without prior written consent from the client. We will also ensure that all Spade Design employees and contractors have agreed to written agreements of non-disclosure ensuring the confidentiality of all client information.

We will not engage in any activities that intentionally cause harm to a client's brand or reputation.

We will work to ensure that the processes we use adhere to search engine and directory guidelines and will never knowingly use tactics or techniques that are known to get sites penalized or removed from the search engine indexes or directories.

We reserve the right to not work with businesses that could be considered controversial or political.

This includes political campaigns, political news networks, gambling, drugs, pornography or sexually explicit businesses, and products or services seen as opportunistic to national emergencies. This list is not exhaustive and we reserve the right by our sole discretion to determine if a client is a good fit for our agency.

We will not intentionally violate the published rules of search engines.

We will constantly work to ensure we are up-to-date on the rules and guidelines of the search engines. As changes to the rules and guidelines take place, we will act as necessary to ensure our client's site remains in compliance so as to avoid any potential violations.

We will not intentionally violate any governmental laws.

We will do our due diligence to ensure we are not in violation of any copyright laws or infringing on trademarks. We ensure our practices are in line with all applicable local, state, and international laws and regulations of conduct for business and Internet operations.

We will not falsely represent others' work as our own.

We will seek to provide original content and designs for all clients in order to avoid any potential plagiarism issues. Any content we may utilize which is produced for us by a third party will be used with their expressed consent of its usage.

We will not intentionally deceive or mislead consumers or search engine crawlers.

We will work to ensure we do not misrepresent the client or intentionally display inaccurate information on the client’s behalf either within search engine results listings or advertisements or within the content on the client’s website.

We will not misrepresent our services or ourselves.

We will be truthful in relaying all details of our Search Engine Optimization services, methods, skills, certifications, training, performance history, resources and timetables, and never intentionally mislead our clients on the details of such.

We will provide all clients with adequate dispute resolution procedures.

This includes the publishing of address and phone number information for our Customer Support team so it is easily found on our website. We will also make available on request the information on the jurisdiction under which any legal disputes will be settled.