As soon as you read social media management, you probably thought of posting on Facebook, Twitter, LinkedIn or Instagram. That’s part of social media, but not all of it. A social media marketing strategy is a plan for creating communities of customers. There you’ll offer customer service and create interactions. It’s a complex and ongoing process, so many brands use a social media agency.
Do you want this to be the year of consistent business growth? Setting SMART Goals for marketing will help you get there. Business owners often think of goals as synonymous with hopes or resolutions. In other words, it would be nice if they happened, but they may or may not. At Spade Design, we use the acronym SMART as a framework for everything we do. We don't deal in hopes and dreams but in data-driven planning that gets results. Here's how to take business goals and turn them into a strategy you work systematically to implement.
How information spreads has changed, but the weight of a word of mouth referrals hasn't. Traditionally, word of mouth referrals meant one person speaking to another to recommend products and services. Now it includes both natural processes and targeted social media management to create conversations online and in person. Discover what social media marketing has to do with word of mouth and how the right social media agency can make all the difference.