Email Marketing Articles

Over the years, a significant number of digital marketers have shifted their attention to social media platforms. Additionally, users have become wary of an inbox full of spam and unsolicited emails. For those reasons, some people wonder whether an email campaign is still effective for marketing....

Around 60% of marketers say that inbound marketing (SEO, blog content) represents their highest quality source of leads. However, this does not mean that outbound marketing, like email marketing, is a dead end. At least one study suggests that email marketing can be 40 times more effective than...

Just in 2019, over 293.6 billion emails were exchanged on a daily basis. Within those billions of emails, businesses were reaching out to continue to build and maintain their customer base. There have been many changes to the economy in 2020, which point to many changes in business practices....

Email is still the most effective form of marketing in the digital world. It beats SEO and Social Media platforms even as new technologies have had an impact on its speed and accuracy. Projections anticipate that AI and mobile will transform how we conduct marketing campaigns online. This article...

How do spammers get your phone number and email address? Why do they keep trying when they have to know you receive loads of junk every day? Is there a way to stop them from bothering you once and for all? Why does spam sometimes seem to come in waves? We hate it too, and because we're a digital...

With all the options you have for digital marketing, email is still one of the most effective. There’s always a fad, but email done right is a sure return on investment. One statistic says the average ROI for email campaigns in the United States is around $44 for every $1 spent. That’s where email...

Often when businesses come to us about marketing automation, they've reached a decision point. They almost always fall into one of two categories. In the first category stands the owner who has had enormous growth. They have more potential leads than they have time to nurture, and they're tired of...

Can you believe it’s time to start planning for the holiday shopping season already? You may think it’s too soon, but with big shopping days like Black Friday,Small Business Saturday, and Cyber Monday coming up in November, you’ll want to start planning your email content now. In particular,...