Facebook Ads During COVID-19: Should You Run Them or Not? Our lives have changed a lot over the last few weeks. We're...
Social Media Articles
Update – Facebook Is Changing How It Displays Comments
Social media marketing for business is hard, and it seems to keep getting harder. The rules and tools are always...
Ultimate Social Media Checklist for Business Owners
You heard promises of huge growth if you just started marketing your business places like Facebook and Instagram. You...
Hiring the Right Social Media Marketing Manager – The First Time
Raise your hand if you've heard claims about how social media marketing can flood your business with leads, traffic, growth, sales, and everything else good. Now raise your hand if you've tried it and heard crickets. If you responded both times, you're in the majority. It isn't that social media...
Facebook Ads During COVID-19: Should You Run Them or Not?
Facebook Ads During COVID-19: Should You Run Them or Not? Our lives have changed a lot over the last few weeks. We're staying at home, isolating ourselves from other people, changing how we work, how we live, and we're not sure when it will change. Even with all the uncertainty, we do know one...
Update – Facebook Is Changing How It Displays Comments
Social media marketing for business is hard, and it seems to keep getting harder. The rules and tools are always changing. Experts say study your target audience and invest your marketing dollars where they hang out. Early this year Pew Research reported seven out of ten Americans, around 69...
Ultimate Social Media Checklist for Business Owners
You heard promises of huge growth if you just started marketing your business places like Facebook and Instagram. You know a huge chunk of your audience visits social media at least once a day, so it seemed like a good idea. So you took photos, maybe shot some video and started posting. Very...
The Importance of Social Media Marketing for Community Banks
How active is your community bank on social media? If you think Facebook, Instagram, YouTube and other channels are just for posting vacation photos and keeping up with relatives in other states, think again. Social media changed the landscape for almost every business. It provides unique...
How Your Blog and Social Media Management Work Together
Social Media Management and Your Online Presence Social media management and blogging go hand in hand because they are critical components of your online presence and digital marketing. Marketing no longer just involves buying billboards, creating radio ads and sending direct mail. Your business...
Why You Need a Social Media Management Strategy
What is a Social Media Management Strategy? As soon as you read Social Media Management Strategy, you probably thought of posting on Facebook, Twitter, LinkedIn or Instagram. That’s part of social media, but not all of it. A social media marketing strategy is a plan for creating communities of...
Evaluate Your Social Media Marketing ROI
What is Social Media Marketing ROI? Effective marketing costs money and takes time, social media marketing is no exception. If social media marketing doesn’t bring a return on investment (ROI), it’s just not worth it. So how do you know what your Social Media Marketing ROI is? Does social media...
How To Use Social Media Marketing For Word of Mouth Referrals
What Is Social Media Tyler Saying About Your Brand? How information spreads has changed, but the weight of a word of mouth referrals hasn't. Traditionally, word of mouth referrals meant one person speaking to another to recommend products and services. Now it includes both natural processes and...
Social Media Management Done Right
How Much Do You Know About Social Media Marketing? If you’re reading this article, you likely feel one of two ways. Either you’re new to Tyler social media and you’re interested in finding out how to use it for your business, or you’ve worked with another social media agency and you’re frustrated....
How To Use Facebook’s Text Animations – Facebook Text Delight
Updated July 8, 2020 for using text animations to improve engagement on business accounts April 11, 2018 for Wonderful Time. Updated April 9, 2018 for LMAO. Updated March 11, 2018 for BFF. Facebook Colored Text and Facebook Text Animations Are Called Facebook Text Delight For reasons that I...
Facebook Pixel Implementation Guide
[vc_row][vc_column][vc_column_text] In this article, we'll explain how to create a Facebook pixel, add its base code to your website, add its event code to your website and define conversions. If you're looking to transition to the Facebook pixel from an older version of the pixel, check out our...
8 Tips for Getting Customers Ready for the Holidays with Social Media and Email Marketing
Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money sponsorships for those...
How to Create a Social Media Posting Schedule
Sticking to a social media posting schedule is important for your business. It helps you get things done, and keeps everything running smoothly. The same is true when it comes to your social media! Know the right networks for your business before creating a posting schedule. Most businesses...
Your Guide to Google My Business
No, we're not telling you to Google “My Business.” It is the name of a service offered by the folks at Google. My Business is Google’s exciting new tool for business owners. It pools all of Google’s many services into one platform. It makes managing your business much easier. And who doesn’t like...
5 Reasons Facebook Shouldn’t Replace Your Website
Even though Facebook is always finding ways to be more valuable to us, that doesn’t mean it can replace the modern day website. Being that you care about optimizing your brand on the web, you probably already knew that. Those serious about their web presence understand that the seduction of rented...
Your Guide to Facebook Live – Stream to your Audience
[vc_row][vc_column][vc_column_text] Stream Live Video The Social Media scene is constantly changing. This was made evident in Feb 2016 (again!), when Facebook released a new feature: Facebook Live. A feature that allows you to stream live video to your followers. This is HUGE for businesses:...
What Your Business Should Know About Snapchat
Is your Tyler, Texas business socially relevant? In the world of digital marketing, there are obvious giants of social media that have not only changed how we interact with each other today but have become major cornerstones of the internet itself. Social networks like Facebook, Twitter,...
