Digital Marketing

Great Reviews are a Way of Business I just met with a restaurant chain that has over 15 locations throughout North and East Texas. We met to talk about ways to improve their reviews on platforms like Google, Facebook, and the “dreaded” Yelp. They expected an easy solution that they…

If you want to create an effective content marketing strategy, make sure you meet the needs and goals of your company and readers by...

How to Get Marketing Budget Buy In From Management If you work for a company with a marketing department, you’re probably in the same position as so many others and wondering how to get marketing budget buy-in from management. Here’s the story I hear so many times: It starts back…

Making it in the business world is not an easy challenge. No matter which industry you happen to work in, there is more competition than ever before, so to ensure you stand head and shoulders amongst your competitors, you need to have the necessary business strategies in place. As a business owner, you will almost certainly be aware of the fact that it is virtually impossible to please every single customer, no matter how great your services and/or products happen to be.

We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well covered and some slip by unnoticed. With the help of my team, I have been quietly keeping track of some of the major changes we’ve noticed so far, this year.

Whether you are having a website, a personal blog, an agency site or even a simple digital presence, there is one thing of big importance you should know today. The only thing that drives success in the online world is growing your content. Now, that growth is best defined through…

When you sit down to evaluate your web presence, you may look to various KPIs to determine success. There are two main KPIs you can look at: Rankings and Website Traffic. These two factors often correlate, meaning if you are performing well in one area, you are likely doing well in the other. But this is not always the case. Why is that?