People describe video with words like powerful, explosive, and viral. It's one of the most effective ways to reach a...
Digital Marketing Articles
Why We Offer Free Unlimited Graphic Design for All Clients
The right images grab attention. They communicate what your brand offers and what you stand for in a way no words can....
7 Dumbest Mistakes Smart People Make When Hiring A Web Designer
You’re probably looking to hire a website designer for your next website design project. If so, you’re in the right...
Getting A Google Guarantee: What’s Behind the Badge (The Good, Bad & Ugly)
Something that popped up on our radar, in April of 2019, is the Google Guaranteed Badge. This certification offers small and local businesses a guaranteed profile marker that works to instill consumer confidence. There was some talk about a subscription based service, sort of like paying to be a...
Beginner’s Guide to Explainer Videos (With Examples)
People describe video with words like powerful, explosive, and viral. It's one of the most effective ways to reach a wide audience, but creating it presents challenges for business. Explainer videos are a solution that has skyrocketed in popularity because they're cost-effective and because they...
Why We Offer Free Unlimited Graphic Design for All Clients
The right images grab attention. They communicate what your brand offers and what you stand for in a way no words can. But getting those images can be time consuming and expensive. Spade Design offers unlimited graphic design for all clients because we believe it's one of the best ways we can help...
7 Dumbest Mistakes Smart People Make When Hiring A Web Designer
You’re probably looking to hire a website designer for your next website design project. If so, you’re in the right place. But, first of all, who is this written for? This article is for anyone who is a marketing manager. That could be anything from, the CMO of the company to a marketing intern...
How To Create Blog Posts Easily With Voice Transcriptions
If you're like me, you probably find it easier to talk about something rather than write about it? Especially, when it's a topic you know a lot about. When a client asks how to use a service or a prospective customer asks why you're better than the competition, you can probably answer these...
Email List Building Strategy Troubleshooting Guide
Google email list building strategy and see what pops up. When I do, I get a whole list of titles like the following: How to Build an Email List From Scratch 85 Free Ways to Build an Email List Fast Unbeatable List Building Strategies for 2019 22 Incredible Email List Building Hacks It sounds like...
Optimizing Your Business Blog to Get Results
Is blogging worth your time and effort, or is it just hype? You've heard your business needs a blog, but people tell you your business "needs" a lot of things. Creating great content is expensive. Either you have to carve out time you'd be spending doing what you do to write posts yourself, or you...
Mind Your Business: The Intricacies of Writing and Marketing for Financial Services
Business is, well, big business, so it should come as no surprise that an important segment of our clients at Spade Design include the suit-and-tie-clad who provide various financial services to major businesses and professionals across the country. Though we serve our clients with equal amounts...
Great Reviews are a Way of Business
Great Reviews are a Way of Business I just met with a restaurant chain that has over 15 locations throughout North and East Texas. We met to talk about ways to improve their reviews on platforms like Google, Facebook, and the "dreaded" Yelp. They expected an easy solution that they could put into...
Does Your Business Need GDPR Compliance
What is GDPR Compliance and Who Needs It? Starting May 25, 2018, the European Union (EU) implements the General Data Protection Regulation, GDPR, sweeping legislation aimed at data security. While ethical companies like Spade Design already abide by these rules, not all organizations are aware of...
Content Marketing Best Practices: Content Writing in 2018
Content Marketing Best Practices If you and I have ever talked about your website, Content Marketing, or even how to get your website to rank better, then you already know that I'm big on content and normally against “optimizing content for search engines.” That approach gives you the wrong idea...
Content Marketing Strategy Guide
Before marketing changed, content used to exist only in paper and ink and the process of creating content was simple: all you had to do was write a semi-interesting article and get it printed in the newspaper. The bad thing about this though was the lifespan of these articles was extremely...
How to Get Marketing Budget Buy In
How to Get Marketing Budget Buy In From Management If you work for a company with a marketing department, you’re probably in the same position as so many others and wondering how to get marketing budget buy-in from management. Here’s the story I hear so many times: It starts back somewhere in the...
Five Powerful Reasons Why Online Reviews Are So Important
Online Reviews Are Vital To Your Digital Marketing Strategy Making it in the business world is not an easy challenge. No matter which industry you happen to work in, there is more competition than ever before, so to ensure you stand head and shoulders amongst your competitors, you need to have the...
7 Google Business Updates in 2017
[vc_row][vc_column][vc_column_text] Google has been quietly rolling out new features and updates to Google Business over the last several months, and the team at Spade Design has compiled these underreported changes to help your business. [/vc_column_text][vc_column_text] Google Business Updates...
5 Reasons Why Monthly Updates Are Crucial To Online Success
Whether you are having a website, a personal blog, an agency site or even a simple digital presence, there is one thing of big importance you should know today. The only thing that drives success in the online world is growing your content. Now, that growth is best defined through constant changes...
Why Your Law Firm Needs A Blog
Why Your Law Firm Needs A Blog When people need a lawyer, they naturally turn to someone they trust. Perhaps a neighbor or friend happens to be a lawyer, or maybe they know someone who just had the same kind of legal problem. Even with a referral, however, smart legal clients do research before...
The Difference Between Rankings and Traffic
When you sit down to evaluate your web presence, you may look to various KPIs to determine success. There are two main KPIs you can look at: Rankings and Website Traffic. These two factors often correlate, meaning if you are performing well in one area, you are likely doing well in the other. But...
What is a Landing Page, How They Work and 6 Reasons You Need Landing Pages
[vc_row][vc_column][vc_column_text] Every business owner understands that once your website is getting visitors, you have to convert them into leads for your business. Besides, what good is traffic if those people aren't turning into customers/clients? (If you aren't getting traffic, there's a...
30 Creative Ideas for Your Holiday Email Marketing
[vc_row][vc_column][vc_column_text]Email marketing drove 20 percent of online holiday sales in 2015. Do you know what you’re sending your email subscribers this holiday season? Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season,...
10 reasons you need a digital marketing strategy
Many people that come to us don't understand the difference between a web design company and what we do as a digital marketing agency. That's alright, we're here to clarify. There's a lot of web design groups and freelancers that can make you a pretty website. Some of them even do decent work and...
Your Guide to Google My Business
No, we're not telling you to Google “My Business.” It is the name of a service offered by the folks at Google. My Business is Google’s exciting new tool for business owners. It pools all of Google’s many services into one platform. It makes managing your business much easier. And who doesn’t like...
3 Things Small Businesses Should Remember on Mother’s Day
We love our moms at Spade Design. They made sacrifices for us, put up with us, and provided us with a life full of opportunities that we can never fully thank them for. But this weekend we’ll try to do just that. This Sunday, May 8, is Mother’s Day. Procrastinating shoppers, like some of us us,...
Improving Your Local SEO Ranking with Directory Listings & Reviews
Knowing that your business is doing all the right things to have an effective online presence isn’t easy. Although there are tons of resources available to help us have a better understanding on how to do so, discovering how deep and wide something like search engine optimization (SEO) is can...
Why You Should Run a Monkey Business in 2016
Small Business Qualities for the New Year Recently a comprehensive article about the Chinese New Year came across my news feed. If you’re still getting your western new year’s resolutions in motion for your business, rest assured that you started ahead of some parts of the world. The year of the...
