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Growing Your Business Articles

Getting A Google Guarantee: What’s Behind the Badge (The Good, Bad & Ugly)

Something that popped up on our radar, in April of 2019, is the Google Guaranteed Badge. This certification offers small and local businesses a guaranteed profile marker that works to instill consumer confidence. There was some talk about a subscription-based service, sort of like paying to be a premium listing (I wrote about it here), but it looks like Google has finally launched the rumored subscription-based model that is aimed at monetizing Google My Business (GMB) without aid from outside sources. 

What is a CDN and Do You Need One?

The speed at which your website loads affects your bottom line. Google recommends web pages load in two seconds or less, and the goal is under half a second. A CDN can help you reach that goal. It could potentially give you faster loading pages, happier users,...

You Need Testimonials – Here’s How to Get Them

Testimonials are powerful social proof from satisfied customers, and they motivate other people to try what you offer. We’ll explain why they matter, how to get more of them, and where to use them.

How to Create a Landing Page that Generates Leads or Converts

I can do something a lot of people can’t. When I do it, some people look at me like I’m nuts. Others think it’s a little like a superpower.  I can look at a landing page and instantly, accurately predict whether it generates leads or converts. I can also tell you what...
What is a CDN and Do You Need One?

What is a CDN and Do You Need One?

The speed at which your website loads affects your bottom line. Google recommends web pages load in two seconds or less, and the goal is under half a second. A CDN can help you reach that goal. It could potentially give you faster loading pages, happier users, improved security, and several other...

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