The speed at which your website loads affects your bottom line. Google recommends web pages load in two seconds or...
Growing Your Business Articles
You Need Testimonials – Here’s How to Get Them
Testimonials from satisfied customers convince other people to trust your business and buy what you do or sell. They...
How to Create a Landing Page that Generates Leads or Converts
I can do something a lot of people can’t. When I do it, some people look at me like I’m nuts. Others think it’s a...
Getting A Google Guarantee: What’s Behind the Badge (The Good, Bad & Ugly)
Something that popped up on our radar, in April of 2019, is the Google Guaranteed Badge. This certification offers small and local businesses a guaranteed profile marker that works to instill consumer confidence. There was some talk about a subscription based service, sort of like paying to be a...
What is a CDN and Do You Need One?
The speed at which your website loads affects your bottom line. Google recommends web pages load in two seconds or less, and the goal is under half a second. A CDN can help you reach that goal. It could potentially give you faster loading pages, happier users, improved security, and several other...
You Need Testimonials – Here’s How to Get Them
Testimonials from satisfied customers convince other people to trust your business and buy what you do or sell. They act as powerful social proof, because they come from people who have experienced what you offer. However, getting them can be a problem. When people get what they expect from a...
How to Create a Landing Page that Generates Leads or Converts
I can do something a lot of people can’t. When I do it, some people look at me like I’m nuts. Others think it’s a little like a superpower. I can look at a landing page and instantly, accurately predict whether it generates leads or converts. I can also tell you what landing pages will fail to...
Beginner’s Guide to Explainer Videos (With Examples)
People describe video with words like powerful, explosive, and viral. It's one of the most effective ways to reach a wide audience, but creating it presents challenges for business. Explainer videos are a solution that has skyrocketed in popularity because they're cost-effective and because they...
Why We Offer Free Unlimited Graphic Design for All Clients
The right images grab attention. They communicate what your brand offers and what you stand for in a way no words can. But getting those images can be time consuming and expensive. Spade Design offers unlimited graphic design for all clients because we believe it's one of the best ways we can help...
The Differences Between Website Service & Project Based Web Design
In one of our older articles, I discussed why traditional web design is dead, but four years later I still get asked daily about what this means. Obviously from the title of that article, you can tell how I feel, but there are some exceptions. In this article, I want to go deeper into the...
5 Factors Influencing B2B Sales Lead Generation Online
5 Factors Influencing B2B Sales Lead Generation Online Generating sales leads for business to business products and services by using digital marketing, used to seem counter intuitive. After all, a lot of people think those type of business deals tend to rely on personal relationships developed...
3 Marketing Lies Small-Business Owners Tell Themselves
Opinions expressed by Entrepreneur contributors are their own. Whip-smart brand positioning drives revenues for enterprises from Apple to Zappos. But for growing organizations, cutting-edge marketing can feel like a luxury. The Small Business Association suggests companies budget 7 to 8...
Business Automations to Help Your Company Run While You Sleep
Business automation has the power to change how you do things and set your company up to virtually run itself. While this never means you can sit back and stop paying attention, it does mean you're now free to spend more time focusing on those things that automation can't do instead of losing...
5 Ways to Retain Your Customers During the Coronavirus Outbreak
While good for public health, social distancing is bad for small businesses. Foot traffic has dropped steeply since the COVID-19 outbreak as more customers stay home and self-quarantine. Many business owners are worried that the impact of COVID-19 will be deeper and more long-lasting than...
Our Complete Recipe for Starting a Business from Scratch
I want to put all my time, effort and money into a business that fails...said no entrepreneur ever. Unless you've been living under a rock (in which case we recommend you wait a bit before starting a business), you've heard staggering statistics about how many new businesses don't make it. You...
SNOLA Snowballs – Spade Design Client Success Story
When our clients Monika and Kerry Crossley opened Sno-La Snowballs, demand for their product was overwhelming. New Orleans already had plenty of snowball shops, but Sno-La was different. Kerry created one mouth-watering masterpiece after another in flavors like Bananas Foster Cream, Oreo and Key...
Key Leadership Skills for Every Stage of Business Growth
When we opened our Austin location the other day, it hit me how much Spade Design has grown. It doesn't seem that long ago that our digital marketing agency was just a dream, now we have locations in six major cities and clients from all over the world. Someone asked me about the leadership skills...
Marketing Strategy Guide for 2019
Are you sick and tired of pouring money and time into marketing and not seeing results? Make 2019 the year you get serious about your marketing strategy. At Spade Design, we use smart goals to consistently achieve success. No matter what we set out to achieve, we have systematic processes for a...
Texas Custom Home Builder Case Study
Bayless Custom Homes Overview Gary Bayless has been building custom homes in Tyler, Texas for more than 30 years. His son Clint is following in his footsteps, building custom homes in the San Antonio area. Father and son both attribute the home building company's lasting success to their clients'...
7 Tips to Increase Marketing ROI For Your Small Business
Running a small business is tough and so knowing how to increase marketing ROI is vital for your small business. With tight budgets, slim profits, and limited resources, there is always a constant struggle to cover expenses. Many small business owners have to wear many hats and fill in any...
How to Use SMART Goals to Improve Your Marketing
Create a Roadmap For Success With SMART Goals for Marketing Do you want this to be the year of consistent business growth? Setting SMART Goals for marketing will help you get there. Business owners often think of goals as synonymous with hopes or resolutions. In other words, it would be nice if...
Why Business Owners Fail At Scaling Their Business
[vc_row][vc_column][vc_column_text] Part 1 Let’s discuss why business owners fail at scaling their business and review ways to solve that problem. It’s a bit cliché to say that entrepreneurs fail far more than they succeed. Most people have heard the stories or seen a friend try over and over...
Loyalty Card App: how to pick a validation process
With our mobile apps, integrating a Loyalty Card into your business is very easy. However, you might be wondering how to introduce a loyalty program to your clients in the most relevant way. Obviously, usage of a loyalty card varies from one business to the next. We hope that the examples we’ve...
Loyalty Card App: how to boost customer retention with gifts and rewards
The set of features we offer in our Digital Loyalty Card App is an excellent toolbox to nurture your clients and monetize your app. With a well-tailored loyalty program, you can, not only make customers fall in love with your business but also keep them coming back, with gifts and rewards. How Our...
The Difference Between Rankings and Traffic
When you sit down to evaluate your web presence, you may look to various KPIs to determine success. There are two main KPIs you can look at: Rankings and Website Traffic. These two factors often correlate, meaning if you are performing well in one area, you are likely doing well in the other. But...
20 Sales Email Subject Lines That Get Opened, Read, and Responded
Connecting with people can be tough and email subject lines are just another thing to master in the digital marketing realm. Every salesperson I know has had "gatekeepers" keep them from reaching the manager or executive they want to get in touch with. So let's face it, sometimes the life of a...
What is a Landing Page, How They Work and 6 Reasons You Need Landing Pages
[vc_row][vc_column][vc_column_text] Every business owner understands that once your website is getting visitors, you have to convert them into leads for your business. Besides, what good is traffic if those people aren't turning into customers/clients? (If you aren't getting traffic, there's a...
3 Tips for Natural Success with Organic Networking
As an Introvert, this is something I try to work on every day. Every interaction you have, with everyone from your shoe shiner to your car mechanic, is an opportunity to network professionally. But how do you most effectively represent and market your company or personal brand without seeming...
