In one of our older articles, I discussed why traditional web design is dead, but four years later I still get asked...
Launching Your Business Articles
Buyer Personas: 4 Examples That Illustrate What Makes Persona Development Effective
In order to have an effective Web Design, there are several elements that are needed before you even get started on...
7 Dumbest Mistakes Smart People Make When Hiring A Web Designer
You’re probably looking to hire a website designer for your next website design project. If so, you’re in the right...
How To Choose The Best Web Designer
Are you considering redesigning your website or having a new website built for your business? If so, you're probably wondering where to start. We have a great resource available that you can download, that goes into great detail about how to start a website project and what it takes for it to be...
The Differences Between Website Service & Project Based Web Design
In one of our older articles, I discussed why traditional web design is dead, but four years later I still get asked daily about what this means. Obviously from the title of that article, you can tell how I feel, but there are some exceptions. In this article, I want to go deeper into the...
Buyer Personas: 4 Examples That Illustrate What Makes Persona Development Effective
In order to have an effective Web Design, there are several elements that are needed before you even get started on the build. In this article, I'll be discussing UX and Buyer Personas. In order to make sure that your web design is relevant, it is very important to know who you are designing for....
7 Dumbest Mistakes Smart People Make When Hiring A Web Designer
You’re probably looking to hire a website designer for your next website design project. If so, you’re in the right place. But, first of all, who is this written for? This article is for anyone who is a marketing manager. That could be anything from, the CMO of the company to a marketing intern...
Choose a Hugely Successful Business Name or Practice Name in 7 Steps
The right name can make all the difference, but choosing a business name or practice name is hard. You want something unique but not so much that it’s hard to remember. You want to sum up the value and meaning of all you provide, but it has to be brief. The right name is memorable and intriguing....
New Branding Tools from Google My Business
Branding is integral to everything we do here at Spade Design. Branding is vital because it's how consumers know, perceive and recognize your business. It's so much more than just a business name, logo or slogan, your branding is your essence. Branding material affirms your credibility, delivers...
Improve Success With Cross-Channel Brand Consistency
Right now, a percentage of your consumers are online, willing to be engaged. Much of what they see they'll automatically discard. Some they'll store away for later. Then, they'll respond to a very small percentage of what they encounter on email, social media apps, through voice technology or...
What Photography Style is Best for Your Website?
Your business website should be driving traffic and revenue to your business. An effective website does that by connecting with the people looking for you, meeting their needs and communicating brand values. Photography is a huge part of how your business website accomplishes those goals. When we...
How to Add a Business Line to Your Smartphone
When you run a business, the lines between work and personal easily become blurred. It makes sense to add a business line to your smartphone to clarify those boundaries, but do the benefits of an additional line justify the expense? With feature-rich options like Ruby Receptionist,...
7 Top Virtual Phone Systems for Business
It may be possible to handle your business communications with just a cell phone and an email address, but it's not advisable. A professional-grade phone system allows you to keep in touch with clients and partners, and there are options for almost any size business and budget. Here are seven of...
5 Steps to Creating a Cohesive Brand Identity
What is brand identity? In order to understand why and how a business’ online brand identity is so important, we first need to understand what it is. A brand identity encompasses every impression a company conveys. This brand identity includes advertising, promotional literature, logos and any...
Why You Still Need A Business Card
[vc_row][vc_column][vc_column_text]In this day and age, where everyone carries around a smartphone and has instant access to the Internet, you may wonder about the practicality of business cards or why you still need a business card. These questions beg to be asked: How important are business...
Managing Changes is the Key to Starting a Business
Always Change For The Better Starting something, whether it's a new business, product or service, exercise or morning routine is exciting, motivating and comes with a healthy dose of vision, too. These are the things that get us through the first week, the first two weeks, the first month and so...
Why Traditional Web Design is Dead
Why Traditional Web Design is Dead Website Redesign. Two words that can even bring Mark Zuckerberg to his knees. If you’re like most insurance companies, construction companies or real estate agencies, a redesign is a must; but oh-so-challenging to carve out time for. In fact, along with hundreds...
Facebook Pixel Implementation Guide
[vc_row][vc_column][vc_column_text] In this article, we'll explain how to create a Facebook pixel, add its base code to your website, add its event code to your website and define conversions. If you're looking to transition to the Facebook pixel from an older version of the pixel, check out our...
5 Reasons Facebook Shouldn’t Replace Your Website
Even though Facebook is always finding ways to be more valuable to us, that doesn’t mean it can replace the modern day website. Being that you care about optimizing your brand on the web, you probably already knew that. Those serious about their web presence understand that the seduction of rented...
Logo Design and First Impressions
I speak with a lot of brands that are looking to have a custom logo design made for their business. Many times, this is a small business that is developing their brand identity and also budgeting for all of the other items needed to get their business off the ground. It's no secret that Spade...
Why Your Business Needs a (better) Website
When you’re a web design company, it’s pretty important to have a strong website. To our surprise however, we have found that clients we have talked with recently have providers with sites that are no longer active. A web design business without a website works much like your local business...
