SEO remains a key strategy in digital marketing that you can utilize to increase your brand presence. 93% of online experiences on the internet begin with a search, with 70% of search users’ clicks being organic. SEO is an excellent lead generation strategy that can optimize for maximum ROI.
However, its technical aspects, constant updates, and blurred lines with social media, content marketing, and website functionality create confusion among many. With limited knowledge of the domain, it is quite easy to mess up your campaigns.
Here are five common mistakes that can negatively affect your website rankings and digital marketing campaign.
1. Failing to Hire an SEO Expert
SEO takes time to master. It is arguably a full-time job that requires advanced insight into the current trends, strategies, and algorithm changes. Hiring an SEO firm allows you to tap into their expertise and access the thousands of tools and software to craft and implement your strategies. Most marketing departments are cash and technology-starved, and outsourcing SEO services can help bridge the gap.
2. Trying to Rank for the Wrong Keyword
If you wish to rank higher on SERPs, you need more than just randomly selecting keywords. Trying to rank for generic keywords can be futile. An SEO firm can help you conduct thorough keyword research that focuses on ‘user intent.’ You can optimize on keywords with commercial intent, increasing the quality leads that you can convert to increase your sales. At all costs, avoid keyword stuffing.
3. Using ‘Black Hat’ Techniques for Quick Gains
SEO takes time for the success of the campaigns to be felt. You may be tempted to use shortcuts through ‘black hat’ and ‘grey hat’ techniques to try and rank faster. Strategies such as link buying, keyword stuffing, plagiarizing content, and ‘link farming’ can have your website penalized, or worse, banned. Hiring an SEO firm that emphasizes using ethical and acceptable practices to help you achieve your targets.
4. Disregarding User Experience
Search engines continue to reiterate that their priority is to provide the best possible experience to the search users. Your site’s performance is a key aspect of your SEO strategy. You may need to hire a web design agency to professionally design your website. Slow speeds can increase your bounce rate, with 58% of users leaving a site if it takes more than three seconds to load. Failing to optimize on mobile support can have you dropping spots on the SERPs.
5. Creating the Wrong Content
60% of marketers create at least one piece of content each day. While you may think it’s enough to propel you to the first page, you may miss out on ‘user intent’ that makes you miss the targets. You may need to tailor your content with the end reader in mind, not the search engine. Writing awesome content for your audience will automatically lead to Google’s approval of your site as an authority. An SEO firm can help you craft engaging and interactive content for your pages.
SEO remains relevant, despite the rapid changes in the digital marketing universe. You may have to hire experts from an SEO company to help you craft a plan and roadmap for your strategies. To discuss your content marketing needs, feel free to contact Spade Design Agency.