Different aspects go into building and expanding your brand image. Unknown to many, color improves brand recognition by up to 80%. However, having a pro-designed website with the right color scheme may not be enough without a stellar content strategy. It is no wonder why content marketing services rack up 29% of B2B budgets.
Crafting informative and creative content is a great step towards growing your brand image. However, finding the right content marketing agency for the job is often a challenge for most marketing managers and C-level executives. Here is a guide to help you pick the ideal content marketing partner.
1. Craft A Concise Project Brief
One of the most overlooked aspects of hiring any content marketing agency is the preparation of a project brief. The brief outlines the goals of your SEO and digital marketing campaigns clearly. The Dallas SEO firm may only need to read the brief and understand the outcomes of the project. It means having a closer look at your current campaigns, resources, and infrastructure. You need to be clear about your brand’s attributes in the brief.
2. Solid Content Marketing Strategy
Content marketing is more than updating a few blog posts every week. Telling a compelling story requires a thorough understanding of the buyer’s journey and the client’s goals. A content marketing agency should provide strategic counsel by providing a tangible, actionable plan with measurable success. An excellent way to determine this is by checking how the experts respond to your queries about their services.
3. Creative Ways To Repurpose Existing Content
It takes more than a basic website design and SEO services to keep the quality leads coming in. One way to keep content interactive and concise is through repurposing old content. Relooking old pieces can also help you determine the agency’s expertise. Content today requires to be produced for multiple channels and mediums including email marketing, blog sites, social media pages, podcasts, webinars, and other formats of B2B networks. Inquire on how the agency intends to repurpose the content that you already have on your site.
4. Audience-First Approach
The content marketing agency you choose needs to have a thorough understanding of the buyer’s journey. Your content needs to be helpful with the searcher’s intent in mind, rather than being promotional. Having an audience-first approach means that the agency needs to apply the best statistics at every stage of the buyer’s journey to attract attention and build trust.
5. Track Record
The minimum requirement to hiring any content marketing agency is their track record. How the SEO firm tells its story and outlines its services can speak much about the quality. It can be helpful to have a handful of case studies and reviews of projects that they completed in the past. Inquire about the goals of the projects and the metrics used to measure success. You may need an agency with a firm grasp of your specific industry.
Time to Move Your Business Forward
A content marketing agency can help generate the right strategies for your business success. Now that you have learned how to assess an agency, is it time that you picked one? Spade Design Labs can help design an optimized website for you and craft engaging content for your audience.