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Why Your Business Needs a (better) Website

When you’re a web design company, it’s pretty important to have a strong website. To our surprise however, we have found that clients we have talked with recently have providers with sites that are no longer active. A web design business without a website works much like your local business without a website: it doesn’t. […]

Written By Matthew Martin

April 6, 2016

When you’re a web design company, it’s pretty important to have a strong website. To our surprise however, we have found that clients we have talked with recently have providers with sites that are no longer active. A web design business without a website works much like your local business without a website: it doesn’t.

It’s highly likely that your business already has a website and feel comfortable with how it floats out in the internet sea with all the others. With all the changes that are made to Google’s search algorithm and how quickly consumer behavior shifts, your former yacht could be a dinghy. At Spade, we stay informed about the newest technological trends so the sites we create for clients are as effective as possible.

That’s why we wrote this article to help you become aware of why your website should exist, and how it can be one of the most effective tools for generating new business today.

Better Attention

Whether you run a firework stand two times a year or spend seven days a week at your family business, attention is imperative to your business success. If no one knows who you are or where you’re at, no one can buy from you. We live in a time where the average person spends 162 minutes looking at their phone each day. Combine that with over half of web traffic coming from mobile devices, if you don’t have a web presence optimized for any device, you’re missing business. Even worse, your potential customers could be missing something fantastic.

I say could because there’s a chance that your website hasn’t been updated since everyone had a flip phone. Your potential clients have access to competitors at the click of a button combined with distraction in the palm of their hand. Because 40% of customers have turned to a competitors site after a bad mobile experience, it’s crucial your site keeps their attention by delivering compelling value. The last thing you want your website to become is the faded billboard on the wrong side of town that no one looks at because it hasn’t changed in so long.

Better Conversion

Having a website that looks good is only part of the battle, however. What is the point of paying for a website that doesn’t create new business opportunities? A site that is user friendly despite the way it is presented (desktop, tablet, phone) will ensure better customer experiences and higher conversions, but that’s not the only thing.

The combination of visually compelling content, engaging headlines, and type hierarchy all contribute to better performance. If you would like to see better e-commerce results, understanding your own sites’ effectiveness can end up paying off big time.

With all the other responsibilities you have as a business owner or employee, we understand this could be a huge undertaking. That’s why we’re here to take that weight off your shoulders. We keep ourselves informed with what makes your website most effective, so if you’re ready to take your web presence to the next level, let us know!

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