Having a website means that anyone in the world can discover your business. However, you may not need to have people thousands of miles away know about your business. If you have a business that only serves a certain area, you would benefit most from just the people in your area finding you online. So how can you focus your digital marketing efforts on audiences in your town and those around it?
Local SEO is the answer. Local SEO services are concentrated on getting your site to rank higher in your local area, increasing your chances of getting new customers you can actually serve. Let’s take a deeper look at what local SEO is and how you can use it to boost your leads and conversion rates.
What Is Local SEO?
In its simplest form, local SEO involves optimizing your website for a certain local area. About 68% of all online experiences start with a search engine and if your website is optimized correctly, you have a better chance of appearing on the results page for relevant searches. For example, if you have a landscaping business that serves Tyler, TX and the surrounding area, a website optimized with keywords about landscaping and Tyler, TX can appear for people who are searching for those services in that area. With the right signals, you can let Google know that your business is located in Tyler, TX and that you want it to be found by people in that area.
How Can You Make Local SEO Work for You?
The best way to come up with an effective strategy is to work with the best local SEO company Tyler, TX has to offer. These professionals will have extensive experience in optimizing websites for local searches and will know exactly what your website needs. One of the most basic steps that your local SEO company will advise you to do is to ensure that you have a proper address in your city and that it is clearly on your website. This will allow them to create local landing pages and help potential customers find your business with a store locator on your website.
In addition to these web design services, a local SEO company will help you generate a Local Business Schema markup for your site and create a Google My Business account. This will help Google know that you have a local business and what areas you serve. Another way to succeed with SEO in Tyler, TX is to write content specifically for that audience and post it on your website. High-quality content shows Google that your website is authoritative and making it specific to Tyler, TX will help you appear in local searches.
If you’re ready to get the best services for SEO Tyler TX offers, turn to Spade Design. Our team has extensive experience in providing SEO services for businesses in the Tyler, TX area so we know exactly what it will take for your business to rank on search pages. Call us today to learn more!