Updated July 8, 2020 for using text animations to improve engagement on business accounts
April 11, 2018 for Wonderful Time.
Updated April 9, 2018 for LMAO.
Updated March 11, 2018 for BFF.
Facebook Colored Text and Facebook Text Animations Are Called Facebook Text Delight
For reasons that I don’t care to get into, Facebook keeps trying to tell me what to do.
Don’t get me wrong, I’m grateful they changed their tone and now ask me “What’s on your mind?” instead of telling me to share something. Plus, I have to admit, it has some amazing features. One of my favorites is that it knows everyone’s birthdays and reminds me of them.
In fact, just earlier today it told me about a friend’s birthday and in its bossy fashion, it told me to “send her good thoughts.”
So, while I was mumbling “you’re not the boss of me” I went ahead and wrote, “Have a rad one!”
I hit Post, and my birthday greeting popped onto her wall. However, this post looked a little different. The word “rad” was bright pink!
(Some say it looks purple but it is pink)
When I clicked on it, little thumb-up emojis popped up and took off across my screen, leaving colorful trails in their wake.
You’ve probably seen something similar if you’ve said “congratulations” to someone and I also saw a few words create wizardly sparks during the Harry Potter anniversary. So even though this wasn’t brand new, I have to admit, I was still pretty impressed. I was also very curious about what other words would be so…delightful.
After a few Google searches and some digging with the Developer Tool, I discovered that this Facebook feature is called “Text Delight.”
Currently, it appears that there are several text animations that you can trigger your Facebook posts or comments.
Note: if you just want a list of animations and don’t care about how to use Facebook Text Delight to grow your business Facebook audience, scroll through and watch for bullet points.
How Do Facebook Text Delights Work?
When you type certain words into Facebook, an animation appears both to you and to the person you send them to. Type Facebook Text Delights as a post on someone’s wall or in reply to comments. Let’s get right to an example.
One of our readers in Hialeah, FL found this one and sent it to us. Type “wonderful time” on Facebook and watch what happens.
One of our readers in Colorado messaged us that they’ve found a new one! Type lmao or LMAO to try it out.
So That Got Me Thinking…
I immediately wondered, how can I put this nifty razzle-dazzle to work for my clients? We brainstormed some ideas I’m about to share with you, and along the way, I’ll also show you other words that are known Facebook Text Delights.
Using Facebook Text Delight to Increase Engagement (And Grow Your Audience)
Facebook is the most widely used social media network, and for most businesses, the best choice in terms of generating results. A quick look at the statistics tells us why.
- 71 percent of U.S. adults use Facebook.
- More than half of users log in several times a day, and 74 percent log in at least once daily.
- 31 percent of consumers say they use social media to browse for things to buy.
- Millennials are especially likely to use digital to compare products when making purchasing decisions.
- 80 percent of consumers say they use social media to engage with brands.
We love data, so we could go on all day, but that’s probably not what you’re here for. The point is this – almost all the people you are trying to reach use Facebook, and they don’t just use it to post pictures for grandma. They use it to decide whether or not they want to invest in what you do or sell.
If you do a good job winning hearts on Facebook, your audience will grow and so will your business. If your competitor does a better job, you’ll get left behind.
At Spade Design, our job is to help businesses stand out, engage new audiences, and increase conversions. We’re pretty good at it, but we understand the huge challenges businesses face when it comes to social media marketing. Here’s why it’s so hard to reach people, even though they’re open to interaction.
Facebook is Clogged With Clutter
Unfortunately, it’s not a secret that Facebook is a great place to reach people. Top brands and local businesses are all vying for their attention. Other people with similar offers have the same chance to snag consumers as you do, and some of them are trying hard. And there are a lot of them.
You’re not just competing for attention against other brands. Individuals spend on average 58.5 minutes a day browsing, commenting, searching, and viewing. Brands and individuals all contribute to the clutter. Facebook Newsroom reports statistics like these:
- Users upload more than 300 million photos daily.
- There are eight billion video views every day on Facebook.
- Around 510,000 comments are posted every 60 seconds, with 5 billion comments left monthly.
- Also every 60 seconds there are 317,000 status updates, 400 new users, and 54,000 shared links.
When you’re competing against the cutest baby photos, the most shocking news stories, the most divisive comments, the craziest videos, and the highest quality social media ads out there, how does the average small business ever stand a chance of getting noticed?
It helps to have a little razzle-dazzle. For example, what if you told a brand about a new way you used their product and you got this response:
You’re The Best
Back in grade school, a gold star meant big achievement. Perhaps that’s why this Facebook Text Delight animation includes a flying starburst.
Suddenly, your response becomes more than just a comment. It creates an emotional response, a feeling of pride. It shows your business goes above and beyond when it comes to customer appreciation.
Use this Facebook Text Delight whenever it’s an appropriate response to something a customer comments. Not only will you give that user a big pat on the back, when others read the comments, your positive response will stand out. Note that sometimes people report the animation doesn’t work when you capitalize the “y” in “You’re the best.” Stick to lower case.
Post Best Wishes and you’ll see very grateful hands sharing good energy to others. For businesses working to grow their online audience and increase engagement, use this when customers, clients, employees, or other audience members share an upcoming event that merits you sending them best wishes.
You Got This
Like old solitaire, the thumbs-up emoji bounces along the bottom of your screen, leaving a colorful tail. Use this one when you hear followers, friends or employees are facing a challenge. You’ll show your support and they’ll receive a quick burst of positivity. The animation is over in a fraction of a second, but the fact that you cared will leave a lasting impact.
- you got this
- you’ve got this
- you can do it
A bunch of celebratory balloons and confetti pop out and float around your screen. This Facebook Text Delight is useful for sending positive wishes when you hear online audiences graduated, had a baby, got married, and all the other usual occasions.
It can be especially powerful for B2B businesses when you see others win awards or public recognition. Stand out from other well-wishers and grab attention with this Facebook Text Delight animation.
- تهانينا مبارك
- Мои поздравления
- Til lykke
- Paljon onnea
- מזל טוב
- Chúc mừng
- Свака част
- Tebrik ederim
- बधाई हो
- Herzlichen Glückwunsch
- Baie geluk
- Veels geluk
What’s better than having a bunch of shooting thumbs up fly across your screen? You’ll be surprised how many occasions you’ll have to use this one.
Show some love and watch floating hearts fill your screen. Use it with friends and family members any time you want. For business, you might choose this Facebook Text Delight when audiences say or do something especially heartwarming.
- Besos y abrazos
- Я люблю тебя
- Я люблю вас
- Kys og knus
- Šaljem poljupce!
- Um abraço
- Грлим те
4 Tactics For Standing Out (Including How to Use Facebook Text Animations)
Is this one thing going to drastically change your Facebook marketing success rate? If all you do is start indiscriminately posting Facebook Text Delight messages all over the platform, probably not.
Social media success is about engagement. You don’t just want to put it out there, you’re looking to make connections, to create emotional responses, to show people all the reasons you’re the best and the most trustworthy. Facebook text animations are just one way to make your business stand out on Facebook. Here are some of the ways we advise clients to achieve success on social media.
Quality Over Quantity
People ask how often they should post to their Facebook account. We always reply that it’s better to post less frequently than to share content that doesn’t have value for their audience.
For our own social media content, we only post once or twice a day, and only when we have something to share we feel is useful, informative, or entertaining and related to what we do.
It doesn’t always have to be original content. We create our own ebooks, videos, infographics, case studies, blog articles, and a ton of other content, but we’re also avid researchers. When we see something great someone else has posted, we share that as curated content, crediting the original source.
As far as Facebook text animations go, quality over quantity applies here too. Don’t use them during every interaction. Save them for when they are heartfelt.
Reply to Every Comment
Facebook loves engagement. Its algorithm recognizes posts that get more likes, clicks, and especially comments by displaying them to a wider audience.
Plus, people visit social media platforms to be social. If they commented on your page or post, they want to hear back from you. Respond to every comment and they’ll view your brand as more approachable and invested in customer service.
Sometimes Facebook text animations will be appropriate but again use them judiciously. It’s also a great idea to personalize replies by using the original commenter’s name.
Post When Audiences are Online
It’s even better when you can reply to comments quickly. Find out when you’re most likely to catch them by going to your Facebook business page, clicking on “Insights” and selecting “Posts” from the left-hand menu.
Check the graph to see what days and times your followers are most active on Facebook and schedule posts accordingly. Then, if possible, be available to respond to comments during that time frame. Imagine how personal it might feel to one of your audience members if they receive a positive, cheerful animated text in response to their comment seconds after they submit it.
Ask Users to Share Thoughts and Opinions
If you’re going to use Facebook text animations in response to user comments, you need to start conversations. People love to talk about themselves, so encourage them to do so on your Facebook page. It’s easier than you might think.
For example, if you share curated content from a thought leader in your industry, open up the floor to your audience. Ask them if they agree or disagree, then engage in the dialogue when it begins.
Facebook Marketing Success in Spades
We share even more tips in our free guide 5 Tips for Successful Social Media Marketing. Get the download to start engaging followers on an ongoing basis.
If you’re tired of hearing about Facebook marketing success stories and not experiencing it for yourself, we can help. Schedule a conference call today and let’s talk about your social media marketing and other digital marketing needs.
Help Us Stay Up To Date
We’re going to do our best to keep this post updated in order to help everyone know current text delights are available. If you discover a new one, please let us know via our chat system!
Discontinued Facebook Text Delight Phrases
As I mentioned, Facebook has used others that have only been available for a limited time. Here are a few others that we know about:
Harry Potter Phrases
- Thank you so much
The above are also Facebook Text Delight animations that worked in the past and may again, but currently are not available.