Web Design That Converts

For us, the launch of a website is not the finish line.
With Growth Driven Web Design, that’s our starting point.

Matthew Martin, Creative Director & CEO

Our web design team consists of creative, talented and surprisingly good-looking individuals that have over 15 years of experience in Web Design and Development.

We’re a collaborative group with an extraordinary range of skills for every project. With our streamlined design process, your custom website will showcase your business, products/services, be easy and intuitive to use as well as increase your online search rankings.

Since we work with you in partnership, your online presence will be real, enduring, and grow with your business. Which gives your prospective customers a memorable experience that is always up to date and relevant.

Web Design means more than launching up a website and walking away. We take pride in building engaging websites that get found by new visitors, reflect your business and convert that new traffic into actual customers and clients.

Recent Article

Many people that come to us don’t understand the difference between a web design company and what we do as a digital marketing agency. That’s alright, we’re here to clarify.

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Included Web Design Services

Hosting

Premium web hosting, with 99.9% uptime, redundant top of the line servers and 24/7 continuous back ups.

Mobile Responsive

Mobile search has surpassed desktops, creating a mobile-friendly website is no longer optional: it’s a necessity.

SEO Optimized

SEO to attain top placements, both locally and organically, with our proven Internet Marketing.

Updates

No more hourly rates to update your website. Our Growth Driven Design strategy has you covered!

Our Web Design Process

At Spade Design, we consider your input vital to our creative process. With a team approach, we’ll create a shared strategy that guides our website design project. You’re an expert in your industry, and we’re experts in ours. Our greatest work comes when we combine forces.

From the whiteboard session to project launch, we’ll guide you through each step of our process. Whether this is your first web design project, or you’re a seasoned veteran, this outline will give you an idea of what to expect as we move through the stages of design and production.

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Step 1: Quote Request

The first step is to gather all of the details and specifications for your website to help determine the scope of work for the project. In many cases, this process starts with a face to face consultation or a conference call.

This is where our special relationship starts because in order to do our job effectively, we need to know as much as possible about your business and its future goals. We will take a look at a few examples of other websites that have the style, user experience, and functionality that you are looking for. We may also look at websites that you don’t like too.

Step 2: Project Evaluation

Communication is key. We can set up multiple face-to-face meetings and phone calls to make sure we have all of the details straight. We may scribble on a napkin or two as we answer all of your deepest, darkest web-related questions and hopefully get a feel for what it will be like to work together. At this point, we’ll have the information we need to start assembling our proposed recommendations and associated budget.

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Step 3: Formal Scope of Work Contract

Once we decide our companies are a good fit for each other, we will draft a formal proposal for you to review. We don’t just slap your name in a proposal template and hope for the best. Most of the time, we can give you a hard quote based on our pre-discovery. We stick by our quotes and you’ll never have to worry about hourly fees or overages. However, things happens.

If something new or unforeseen comes up during the project that was not covered in the original scope, we will discuss how the budget and timeframe will change. We want you to know exactly what you’re paying for, how long it will take, and what it will cost. No one likes surprises—especially surprise costs. If everything looks good, we’ll assemble an agreement and Scope of Work for your signature, and send an accompanying invoice that must be paid before work commences.

Step 4: Planning, Design Research and Discovery

This is a crucial step in the web design project. Understanding your target audience, competitors, and goals is an extremely important starting point for any successful design project. During this phase, we work out a proper site map and flow, create mood boards, organize content and gather all the appropriate assets. This phase helps us understand the challenges and solutions we’ll provide with creative web design. Armed with this information, we can develop a website that works for you and your customers.

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Step 5: Information Architecture and Wireframing

Before we start developing the website, we’ll be creating wireframes that outline the general layouts and components the designs should include. This can be a combination of sketches, whiteboard diagrams and/or wireframe prototypes. This process maps out expected elements and ensures that all of the most important information is in place and gives us a good guide on how the site will flow. Think of this as the blueprints or plans you need before building a house. Once completed, we’ll review these with you to refine for accuracy and use it as the basis for page elements as we design the layouts.

Step 6: Design Phase

Working closely with our project director, our lead designer will design the graphics and mock up a concept for your new website’s home page. All of this while keeping your industry, preferences, and target audience in mind. Our standard projects generally include multiple design concepts with revisions, as needed, to finalize the design. We then mock up any other key pages of the website’s design that require special layouts, including mobile responsive layouts, while ensuring the look and feel of all the site pages are consistent.

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Step 7: HTML/CSS Produciton

Once the design concept is selected and approved by you, we will start on the development and production of the site. We code all of our websites using standards-based XHTML/CSS that is highly cross-browser compatible, fast loading, and search-engine-friendly. The site-ready text and images (content) that have been prepared will be added into each page of the website layout during this phase.

Step 8: Programing and Platform Implementation

Most of the websites we build are dynamic in some way, which require custom web programming for functionality. Upon your approval of the static XHTML/CSS site layout, we will begin the programming phase of the project.

This phase includes converting the site from static HTML/CSS, to a dynamic, database-driven website. We custom program any special functionality into your site, which often includes building a custom Content Management System (CMS) so the website can be quickly and easily updated by you or your staff. We will also configure, implement, and customize any third-party or open-source web software at this time. This software includes e-commerce shopping carts, blogs, booking systems, real estate IDX systems and other integrations.

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Step 9: Final Review, Testing and Training

When all of the dynamic web development and programming has been completed, we will review and test the entire website. We will also provide training for any administration tools that your site may require. Finally, we’ll do a thorough audit and the finishing touches will be completed in preparation for launch.

Step 10: Project Launch

When everything has been tested and approved, your training has been completed, and the final balance of the project has been received, we will launch the new website and everyone celebrates—Ideally with a nice frosty beverage!

Once launched, we will be standing by to handle any requests, additions or enhancements for the life of your website, and will plan to check in with you regularly to make sure things stay up to date.

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