Given the continuous technological breakthroughs happening every day, it’s critical to keep up with the online trends that affect your business. People are always searching for information on the internet, and it’s no different when it comes to business. However, it’s rather shocking that 36% of businesses are still operating without websites.
You may be wondering how website design can impact your overall business. Here are five key reasons why you should invest in professional website design.
1. First Impression
More often than not, the first impression of your company will occur the moment a potential customer opens your website. On average, users spend — at most — 15 seconds on a new website. They will judge you within that short period before seeking to learn more about your products or services.
If visitors find your website outdated or unappealing, they’re likely to have a bad initial impression of your company. They’ll leave your site for your competitors, and you’ll miss out on crucial leads.
On the other hand, a professionally designed website helps create a good first impression and attract new users’ attention. Eye-catching visuals will convince them to continue browsing your website or reading a particular page. Keeping users glued to your site is a good way to increase your conversion rates.
2. Site Usability
Internet users look forward to a website that’s easy and fast to navigate. Almost half (47%) of users expect websites to load in less than two seconds, and 40% abandon pages that load for more than three seconds.
Shorter loading times play a vital role in improving your Google ranking as well as keeping your visibility high on digital spaces. Furthermore, making your website easy to use reflects the quality of your customer service. Users will leave with a good impression and keep coming back.
3. Responsive Website Design
Nowadays, more people use tablets and smartphones than laptops and computers to access the internet. That means responsive website design is an essential part of web marketing. Your company’s website design should work well with both touch and mouse input and respond appropriately to any layout or screen size. Otherwise, new visitors will have a negative first experience.
Website design agencies offer responsive templates that can be edited easily with little experience. You’ve no reason to stay with a website that’s not optimized for mobile devices.
4. Better Search Engine Ranking
Internet users look up key terms when searching for specific businesses or services. They tend to choose websites that appear high on search engine result pages (SERPs). And if your website is outdated and lacks appropriate content, it won’t rank favorably on SERPs.
Understanding how SEO web design works can be difficult. That’s why it’s prudent to seek assistance from a local SEO firm for outstanding web design practices and enhanced search engine visibility.
5. Stay Ahead of Your Competition
A well-designed website puts you in a better position in your industry. You’ll outrank your competition or, at the very least, keep pace with them. A whopping 89% of online shoppers opt for a competitor when they have a poor user experience on a website. You can gain new users if your website is professionally designed and updated.
Get Started Today
Website design plays a huge role in the success of any web marketing campaign. You may be offering some of the best products and services, but it’ll be difficult to attract and convert prospects without content marketing services for your website. Contact Spade Design now for the best website design services in Dallas, TX, and nearby areas.