888-412-3128

5 Key Reasons Why You Should Invest In Professional Website Design

Website design plays a huge role in the success of any web marketing campaign. Rely on these tips to make your business' website work for you.

Written By Matthew Martin

November 23, 2020

Given the continuous technological breakthroughs happening every day, it’s critical to keep up with the online trends that affect your business. People are always searching for information on the internet, and it’s no different when it comes to business. However, it’s rather shocking that 36% of businesses are still operating without websites.

You may be wondering how website design can impact your overall business. Here are five key reasons why you should invest in professional website design.

1. First Impression

More often than not, the first impression of your company will occur the moment a potential customer opens your website. On average, users spend — at most — 15 seconds on a new website. They will judge you within that short period before seeking to learn more about your products or services.

If visitors find your website outdated or unappealing, they’re likely to have a bad initial impression of your company. They’ll leave your site for your competitors, and you’ll miss out on crucial leads.

On the other hand, a professionally designed website helps create a good first impression and attract new users’ attention. Eye-catching visuals will convince them to continue browsing your website or reading a particular page. Keeping users glued to your site is a good way to increase your conversion rates.

2. Site Usability

Internet users look forward to a website that’s easy and fast to navigate. Almost half (47%) of users expect websites to load in less than two seconds, and 40% abandon pages that load for more than three seconds.

Shorter loading times play a vital role in improving your Google ranking as well as keeping your visibility high on digital spaces. Furthermore, making your website easy to use reflects the quality of your customer service. Users will leave with a good impression and keep coming back.

3. Responsive Website Design

Nowadays, more people use tablets and smartphones than laptops and computers to access the internet. That means responsive website design is an essential part of web marketing. Your company’s website design should work well with both touch and mouse input and respond appropriately to any layout or screen size. Otherwise, new visitors will have a negative first experience.

Website design agencies offer responsive templates that can be edited easily with little experience. You’ve no reason to stay with a website that’s not optimized for mobile devices.

4. Better Search Engine Ranking

Internet users look up key terms when searching for specific businesses or services. They tend to choose websites that appear high on search engine result pages (SERPs). And if your website is outdated and lacks appropriate content, it won’t rank favorably on SERPs.

Understanding how SEO web design works can be difficult. That’s why it’s prudent to seek assistance from a local SEO firm for outstanding web design practices and enhanced search engine visibility.

5. Stay Ahead of Your Competition

A well-designed website puts you in a better position in your industry. You’ll outrank your competition or, at the very least, keep pace with them. A whopping 89% of online shoppers opt for a competitor when they have a poor user experience on a website. You can gain new users if your website is professionally designed and updated.

Get Started Today

Website design plays a huge role in the success of any web marketing campaign. You may be offering some of the best products and services, but it’ll be difficult to attract and convert prospects without content marketing services for your website. Contact Spade Design now for the best website design services in Dallas, TX, and nearby areas.

INSTANT WEBSITE CHECKER

Score Your Website Instantly

With our Website Checker, you’ll be able to see how your website scores for On-Site SEO, Usability, Performance, Social, Security, and other Technical Issues. Even better, you’ll get your scores instantly!

If you would like to check your Local SEO and Off-Site Rankings, please use our Local SEO Checker.

Learn To Grow Your Business

Our Newest Articles

Tips for Choosing a Quality SEO Firm

Tips for Choosing a Quality SEO Firm

In today's digital world, there are a lot of words that are thrown around for advertising or clout purposes. Blockchain, digital marketing, and SEO (Search Engine Optimization) are just a few of these popular buzzwords that you hear all too often. Sometimes, people leverage these words in order to...

What Is Local SEO and Why Is It Crucial for Your Business?

What Is Local SEO and Why Is It Crucial for Your Business?

You got a web design agency to build your website, and now it's gone live. You're excited, but there's more work to be done. You now need to drive traffic to your website. So, you decide to do some marketing. You send cold emails, hand out brochures, run print ads, and attend tradeshows. Thanks to...

Why You Should Try Email Marketing in 2021

Why You Should Try Email Marketing in 2021

Over the years, a significant number of digital marketers have shifted their attention to social media platforms. Additionally, users have become wary of an inbox full of spam and unsolicited emails. For those reasons, some people wonder whether an email campaign is still effective for marketing....

The Great Divide With SEO Companies

The Great Divide With SEO Companies

Not all SEO companies are created equal. If you are looking for an SEO company to help you reach your marketing goals, there are a few things you need to consider before making a decision. There are plenty of SEO companies to choose from, but unfortunately, many do not deliver as promised. Knowing...

Resources and Guides, Web Design Ebooks

Improve Your Marketing

Get fresh tips, how-tos, and expert advice to make marketing that really freaking works.

(12,500 marketers are already doing it.)

You have Successfully Subscribed!