You’re probably looking to hire a website designer for your next website design project. If so, you’re in the right place. But, first of all, who is this written for?
This article is for anyone who is a marketing manager. That could be anything from, the CMO of the company to a marketing intern who has been tasked with finding a new website for a small or medium-sized business. It can also be for anyone who is a business owner, so if you own the business and you’re thinking about redesigning your website, this article is definitely for you.
This is an article that most other website developers, and web design companies, probably don’t want you to read. The reason is that most other web designers like to think of themselves as all-powerful wizards with magical powers. They use complex technical jargon and terminology to intimidate and mystify their clients into thinking that what they do is more complex than it is. If you know me, or you’ve read my other articles or guides you know I like to Keep It Simple. So this post will help you de-mystify the process of hiring a local website builder and walk you through what you should be looking for when thinking about hiring a web site designer.
Without further ado here are the Seven Dumbest Mistakes Smart People Make When Hiring A Web Designer
Table of Contents
Website Design Mistake #1, Paying Too Little
This may sound self serving, but this will make sense so hear me out.
The way a lot of people think about getting a new website design is, they have a certain amount of money and they think “If I pay less money for a website, I’ll have extra money left over. Therefore I win.” When this happens, they’ll go and get a Square Space, Wix, or even a GoDaddy website (I’m not linking to it, don’t do it) and they’ll think because they’ve saved money they’re coming out ahead of the deal.
Now here’s the thing: (Warren Buffet’s partner), who’s widely considered one of the greatest investors of all time, says that the most important thing when it comes to thinking about money is opportunity-cost.
Instead of thinking the money-saving way: “I have this money, I need a website, I’m going to get a Square Space website and save money by doing it myself, therefore I win.”
Opportunity-cost thinkers, will think, “I have this money. I can do one of many different things, including getting a Square Space website, hire a student, a website builder near me, someone overseas, or a digital marketing agency. Which one will result in the most net-profit?”
That’s really how you should be thinking about your web design project. In terms of opportunity cost.
It’s not so much, your return on investment on a single idea, it’s what’s the best overall net profit on all the different options available? Sometimes when you go the cheap route, you’re really losing a lot in terms of potential net profit.
Another thing people don’t consider when going the cheaper route is what’s the value of your time? When it comes to investing you’re either saving time or you’re saving money. Money buys you time and you have to ask yourself:
What’s the value of my time?
The analogy I like to give is something a lot of people can relate to- Ikea. The reason they’re able to charge so little for their furniture is they effectively pass on much of the work to their customer. I admit, the designer in me enjoys walking through the store but does anyone really enjoy trying to find the right pieces in the big warehouse, picking them, loading up everything, and don’t get me started on actually building these things.
I’ve been there and now I buy furniture with delivery and setup.
Website Designer Mistake #2, Paying Too Much
This is the exact opposite of mistake #1. Let me start by revealing a dirty little secret when it comes to actual website design. Most people think, “I’m going to hire a professional website firm because I want a “real website” as opposed to a Word Press website.” What most people don’t realize is that all websites are made from the same stuff.