Over the years, a significant number of digital marketers have shifted their attention to social media platforms. Additionally, users have become wary of an inbox full of spam and unsolicited emails. For those reasons, some people wonder whether an email campaign is still effective for marketing.
If done correctly, email marketing can be a valuable tool for promoting your business. Here are the top reasons to use email.
1. It Is Relevant for Virtually Every Platform
The number of email users in 2021 stands at 4.1 billion. Users are expected to increase by 1% annually, or approximately 100 million every year. Additionally, up to 95% of consumers check their inbox daily, while 65% will take a peek into their spam folder.
In other words, email marketing has the potential for a wider reach regardless of your industry or content. The number of daily users is close to double that of social media platforms like Facebook and Twitter. You can use email for content marketing, product promotions, or customer service.
2. It’s a Highly Targeted User Platform
By applying a strategic approach, you can target more people with email than SEO or social media. Email has four times the organic reach of social media platforms. You can collect contact information with the approval of the users to send them a personalized message.
In 2021, personalized messages are more effective at boosting engagement than generic emails. It is advisable to use an email marketing services software that can generate metrics and analytics.
3. You Can Use Analytics to Boost Engagement
While email marketing is often more effective than social media or local SEO, you will need to work on your campaign. The best approach is to present your content in a way that engages the audience.
Fortunately, you can use many different types of media to present your offer. You can add videos, infographics, and images of your products or message. Use metrics to create content that is relevant to your audience.
4. You Use Email to Promote Any Brand
Another advantage of email is its organic reach and high click-through rate, making it suitable for branding. Brand awareness can raise your credibility amongst prospects. The more the audience is familiar with your company, the more they are likely to buy.
You can boost brand awareness by sharing your mission, values, and objectives. It is also advisable to ensure your logo and business name have a format consistent with your website.
5. It Is Cost-Effective to Operate
Email marketing is the most affordable means of promoting your content. Estimates suggest that for every dollar, it can generate $40. That places it ahead of social media, SEO, and other modes of content marketing. Targeted campaigns may have an even higher return on investment. It is, therefore, ideal for small businesses looking to find new customers online.
Email is one of the most affordable approaches to promoting your products online. However, you’ll need to use metrics, and the branding should be consistent with the web design. If done correctly, you can influence users from different demographics and devices to meet your targets. If you are looking for a Web Design, SEO, & Digital Marketing Agency specializing in web design and development and marketing automation as well as email marketing, look no further than Spade Design.