Email is still the most effective form of marketing in the digital world. It beats SEO and Social Media platforms even as new technologies have had an impact on its speed and accuracy. Projections anticipate that AI and mobile will transform how we conduct marketing campaigns online.
This article looks at how digital trends are transforming email and content marketing services today.
1. Mobile Surpasses Desktop Browsing
One of the digital trends for 2020 is mobile, which is more prevalent than desktop browsing. The traffic from portable devices is currently at 53%, compared to 37% on PCs. That means your website design should focus on mobile optimization.
Web design agencies are increasingly focusing on website content that users can quickly scan on a portable device. Audiences on mobile usually consume content while on the move.
It is, therefore, essential to resize and optimize images to fit the display of the user. You can make your newsletters responsive by creating versions for different screens. Some apps allow you to send one email, and then it modifies the layout where necessary.
2. Relevant Results with Automation
A/B testing is still a useful tool for tweaking your email marketing content. But with automation, you can further improve the performance of your newsletters and promotional material. Algorithms can learn patterns and adjust your campaign based on previous results.
Using automation for content marketing, you can analyze your customer’s patterns without human intervention. It minimizes the labor expenditure and saves time for your online campaigns. The algorithms can provide insights that would take humans a lot of capital and effort.
3. Smart Customer Segmentation
Creating demographic groups to improve ROI has always been part of local SEO and marketing campaigns. Thanks to automation, customer segmentation is more accurate and faster. Marketers can use predictive analysis to identify the best prospects for the products and services.
4. Optimize Personalization
AI is also useful for translating information that conventional algorithms could not decipher. In email marketing, the software can determine the best language to use for a given customer segment. Should you use formal or conversational language?
Predictive analysis can also improve the audience reach for your content. The algorithm can provide a suggestion for your subject line based on results from similar emails. You may run tests to determine the best time to post your content for maximum exposure.
5. The Significance of AI
Artificial intelligence removes human bias from the process of online marketing. Algorithms are faster at finding data patterns, which is useful in a rapidly changing market.
AI makes the workflow more manageable by automating the repetitive parts of the process. You can create profiles and groups and auto-schedule your online campaigns. As a result, it gives marketers more freedom to expand their campaigns to meet their business targets.
Email marketing is undoubtedly the most effective digital tool for marketers. However, there is still room for improvement in many aspects of the process. Web designers, email, and local SEO agencies are adopting the latest technologies to optimize their ROI. For more on the latest digital applications, contact us today.