Stream Live Video
The Social Media scene is constantly changing. This was made evident in Feb 2016 (again!), when Facebook released a new feature: Facebook Live. A feature that allows you to stream live video to your followers. This is HUGE for businesses: companies who share video enjoy around 40% more web traffic than those who don’t (Aberdeen).
So how does it work?
You must use a mobile device
Facebook, like many other big Social Media channels, is pushing mobile use above other devices. There are features, like Live, that are only available on a mobile device.
For the full breakdown on how to use Facebook Live, click here.
Bonus: link to your website from Facebook to drive traffic to your website from Social Media. Just make sure your website is designed for mobile first.