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3 Things Small Businesses Should Remember on Mother’s Day

We love our moms at Spade Design. They made sacrifices for us, put up with us, and provided us with a life full of opportunities that we can never fully thank them for. But this weekend we’ll try to do just that. This Sunday, May 8, is Mother’s Day. Procrastinating shoppers, like some of us us, will frantically hit the stores […]

Written By Matthew Martin

May 5, 2016

We love our moms at Spade Design.Mother's Day Business Spade Design

They made sacrifices for us, put up with us, and provided us with a life full of opportunities that we can never fully thank them for.

But this weekend we’ll try to do just that.

This Sunday, May 8, is Mother’s Day. Procrastinating shoppers, like some of us us, will frantically hit the stores in search of something to demonstrate how much mom means to them.

What does Mother’s Day mean for your small business?

Influencer marketing platform, The Shelf, recently released a guide about the business of Mother’s Day. You can see their full infographic below.

Here are some of the most important takeaways for you to keep in mind this Mother’s Day:

1. Consumers are ready to spend around $21 BILLION.

In 2005, moms saw a collective $11.5 billion in monetary love. In 2015, that number grew to $21.2 billion.

And these gifts aren’t just going to the consumer’s mother. Shoppers are buying gifts for all of the women in their lives, such as sisters, grandmothers, relatives and friends.

There are 85.4 million mothers in the United States and 84 percent of people celebrate Mother’s Day. In other words, you have a LOT of potential customers this holiday! Don’t miss out.

2. Greeting cards, flowers, and special outings are the top three ways to show love.

If you own a flower shop, you’re in luck! A whopping 67 percent of consumers buy flowers for Mother’s Day, landing the holiday the #1 spot for floral sales, even surpassing Valentine’s Day!

Greeting cards make up 80 percent of Mother’s Day sales, so be sure to stock your shelves with a variety of ways to send love through the mail or as an addition to another gift.

No matter what your small business sells or provides, be sure to keep moms in mind this weekend.

3. Digital marketing can make or break your Mother’s Day sales.

With one in three shoppers making a Mother’s Day purchase online, digital marketing is vital to your success this holiday.

At this late, 11th-hour of the “Mother’s Day Season” something immediate that will catch your customer’s attention, such as a social media post will be more effective than a longer-timeline strategy. Grabbing their attention with a last-minute discount may be just the trick to get a few sales.

You can see the full infographic from The Shelf below.

mothers-day-infographic-2016

Are you running a Mother’s Day promotion?

Tell us about it in the comments below!

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