Up to 68% of online experiences start by using a search engine. Digital marketing is vital to every business, but do you know how it impacts your business in regards to local SEO? It’s actually very important but you need a clear idea concerning what local SEO is, how it’s relevant today, and how it will impact your business. Local search engine optimization holds a dominant position when it comes to online marketing in relation to how it helps businesses grow. First, it helps to understand exactly what local SEO is.
What Is Local SEO?
Promoting your business’ visibility is paramount when it comes to searches that are location-based. It is aimed at ensuring your website is found online by potential consumers that are conducting searches of a certain locality. These types of searches have geo qualifiers for a specific zip code, state, and city, and searches using the term ‘near me’. Search engines like Google will pick up that geo-location and provide results for that specific area.
Local SEO Is Important for Brick-and-Mortar Stores
Do you have a physical store location that provides products and services? If so, local SEO is a tremendous help. Take a look at what Forbes has to say about local SEO. Up to 95% of smartphone users have performed a search on their phone with 61% calling the business they searched for locally and 59% actually visiting the location. Nearly 70% of smartphone users call businesses that they directly search for on Google. Those percentages just prove that leads from searches that are location-based have the potential to generate revenue. You can expect those numbers to just keep growing too.
Local SEO Companies Can Help Improve Your Business
Local SEO services can improve your business when it comes to your own local SEO. Search engine optimization for searches that are location-based have become a prerequisite for businesses with a physical location, phone number, and address. That means your NAP, name, address, and phone number needs to stay updated in online directories so it shows up in ‘locality name’ or ‘near me’ searches. Your NAP needs to remain consistent for all online directories. Any discrepancies and your business may not be listed. Use the services offered by a top SEO company to ensure that your business is always found locally.
The Benefits of Local SEO Are Bountiful
Optimizing local SEO is very rewarding. The benefits are tremendous and will only help your business grow. More potential customers have the ability to find your business. When local SEO is done right, you are sure to capture your target audience with the ability to provide them with the information they want, exactly when they desire it. Local search optimization gives potential customers the opportunity to contact your business. This gives your business the ability to convert leads into paying customers. The more information that’s provided about your business, the more you seem trustworthy in the eyes of consumers too. It’s the strong foundation your business needs to build beneficial relationships with customers.
Local SEO Helps Better Manage Your Online Presence
Local SEO simply assists you in building up your client base. The best way to do this is by adding an SEO company as part of your marketing team. Working together will boost your business’ local SEO and increase the number of organic SEO rankings for your website. It’s the best way to surpass competitors. In order to get started contact an SEO firm to discuss your wants and needs. The experts can assist you in growing your business using local SEO services that are extremely beneficial.