SEO Basics: Why Your Site Needs Ongoing Maintenance

Written By Matthew Martin


June 26, 2017

The state of your website plays a huge role in your SEO strategy.

But once you add something new to your site, you may be thinking…

“Isn’t my job done?”

In this installment of our SEO Basics blog, I’ll answer that question and tell you why!

Your Website Will Thrive With Continuous Maintenance

My name is Matthew Martin and I’m the Creative Director at Spade Design.

In this post, I’m going to be talking about some reasons why your website needs regular maintenance.

You might think that after you launch your website, your job is over, but in today’s digital world, it’s not that simple.

Just like your car and home require continuous maintenance, your website needs regular upkeep in order to perform well.

If you want to attract customers, maintain search engine rankings, and provide up-to-date information about your products and services, you need to update your website on a regular basis.

Reasons why web maintenance is so important.

First is SEO

Internet trends and search strategies are constantly changing, and if you want to maintain your rankings in search engine results, it’s important to update your website with the most relevant content about your products and services.

Search engines want to deliver the most relevant information to Internet searchers, and Google constantly changes the way it evaluates and ranks websites.

This is why you might notice your website slip from a top-ranking position to page two of the search results.

Second is web design trends change

Web design trends also change, and if you want to keep your site looking and performing at its best, regular maintenance is important.

Elements like navigation menus, responsive design, and even color change frequently, and it’s important to keep up with the latest trends to stay at the top of Google search results.

You can perform A/B tests to determine which website elements are performing well and implement feedback from visitors to keep your site’s design fresh and engaging.

The third is competitor site changes.

If you don’t keep your website updated, chances are that your competitors will jump at the chance to outrank you in search results.

Keeping your website updated with fresh content will keep you at the top of the search results and make it easier for people to find your business online.

Then, we have system and security updates.

You should also perform regular system and security scans.

Making sure your software plugins and server are up-to-date can help protect your site from hacks, malware, and security threats.

And if you find a problem with your site, you can address it right away instead of letting it grow to become a bigger problem.

Of course, we also have regular backups.

Website maintenance is also important because you can perform regular backups on your site. This ensures that if some kind of disaster happens, you won’t lose your entire website.

With recent backups, you can quickly restore your website, which is very important if you’re operating a business online. Taking time to maintain your website on a regular basis is much easier than waiting until damage has been done.

You also need to keep your site updated with the latest information about your products and services. As you add new products and services, change prices, and remove items you no longer offer, you need to keep your site updated so customers can find the information they need to purchase from your business.

At Spade Design, we include all of this and more to make sure your website is functioning at its best.

Whether you want to add new content to your site or restructure your website’s navigation, we can help you strengthen your brand and attract new customers to your business.

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