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What Is Local SEO and Why Is It Crucial for Your Business?

While often overlooked, local SEO is vital to businesses with physical locations. Are you thinking about investing in local SEO services?

Written By Matthew Martin

SEO

May 26, 2021

You got a web design agency to build your website, and now it’s gone live. You’re excited, but there’s more work to be done. You now need to drive traffic to your website. So, you decide to do some marketing. You send cold emails, hand out brochures, run print ads, and attend tradeshows.

Thanks to your marketing efforts, you check your website’s analytics a couple of weeks later, and you notice a slight spike in traffic. What’s more, you start receiving several queries about your products and services from prospective customers. Eventually, some of these prospective customers buy your products. You’re thrilled. But you don’t need to stop your marketing efforts there. You can generate even better leads. How? By investing in inbound marketing.

Inbound marketing includes search engine optimization (SEO), content marketing, social media campaigns, webinars, and more. Unlike outbound marketing (also called interruption marketing) which is often unwanted, inbound marketing is more targeted. It provides customers with relevant information, at the right time and in a suitable format. As a result, inbound marketing is better at generating high-quality leads. In fact, about 60% of marketers say that it represents their highest quality source of leads.

Do you run a brick-and-mortar store? Do you wish to attract customers to your store and drive them to your website? Then it would help if you considered investing in inbound marketing. Particularly local SEO services. While often overlooked, local SEO is vital to businesses with physical locations. Are you thinking about investing in local SEO services? Keep on reading to learn more about what local SEO is and how investing in it can be beneficial to your business.

What Is Local SEO?

The main aim of SEO is to increase your business’s visibility online. Similarly, local SEO aims to do the same. However, it prioritizes increasing your business’s visibility to local customers in a specific area.

Benefits of Local SEO

Google estimates that 46 percent of searches have “local intent.” If you aren’t using local SEO services, you’re losing out on all this potential traffic. That said, here’s how your business stands to benefit from local SEO.

1. Compete Favorably with Nearby Businesses

A potential customer in your vicinity conducts a mobile search for a product you sell. Your business doesn’t show up in the search results, but a competing business that’s even further from yours shows up in the search results. Why? You aren’t using local SEO. Investing in local SEO services can help you avoid this scenario and give your business a competitive edge.

2. Get Local Reviews

Nothing inspires trust and confidence like a positive review. If potential customers search for a business online and notice it has many favorable reviews, they are more likely to visit it and recommend it to others. What’s more, if you respond to customer reviews (even negative ones), you may even attract more clients.

3. Lower Advertising Costs

Spending on pay per click ads and social media ads can guarantee you’ll drive traffic to your website. But by investing in local SEO services, you can drive traffic to your website for much less.

4. Get High-Quality Leads

It’s lunchtime. A prospective customer conducts a mobile search for “restaurants near me.” A list of nearby restaurants pops up in the search results. After scanning a couple of them, the customer walks to a restaurant that’s about five miles away with lots of positive reviews. By using local SEO, you’ll be able to attract customers who are ready to make a purchase.

Local SEO in Dallas

Are you ready to invest in local SEO? Partner with us. We are a Google Certified SEO firm that can help you use local SEO to increase your business’s visibility online and generate better leads. Contact us today to learn more about local SEO and our other services.

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