Web Design
Digital technology is always changing. SEO firms have to keep up with new developments, or websites may lose their prospects. Underlying applications may change their standards and rules, which means the website may fail to respond accordingly.
Here are some innovative solutions that will be making waves in 2021.
1. Fast Loading Pages
Fast loading pages have always been a priority for SEO firms and web designers. Statistics show that users expect the page to load in two seconds or less. The longer it takes for your site to display, the higher the bounce rate will be.
Unfortunately, many websites have multiple graphical elements, plug-ins, and third-party applications. One approach prevalent with content marketing efforts is to use an endless scroll page.
The webpage will display only what the user’s bandwidth can allow. As a result, an endless-scroll facilitates SEO and enhances the user experience, without a change in connection speeds.
2. Personalized Content
Statistics also show that 91% of web users prefer websites that tailor their content for their experience. More than 6 out of 10 online shoppers say they will click away if the webpage is not relevant to them.
Most websites track their user’s locations and the links they click. SEO firms today are working on developing dynamic content for when a user visits for a second or third time. That approach to SEO web design has proven to be valuable in turning clicks into conversions.
Personalized content is highly valuable for eCommerce sites and email marketing newsletters. A restaurant that takes online orders can record the foods you like, the first few times you shop. When you return to the site, the content will display the most relevant items of the menu.
3. Web Notifications
As the digital world continues to change rapidly, web administrators are looking to share bite-sized updates of recent developments. The lockdown has compounded the problem, creating a need to provide timely notifications.
Many websites opt for pop-ups to broadcast news. However, it is wise to be cautious, as they can be annoying. The most effective way to use web notifications is to keep them simple and user-friendly. Colorful pop-ups are often difficult to read and will be perceived as an annoyance by web users. Therefore, many web designers are opting to create small pop-ups that automatically disappear or minimize after a few seconds. If the customer chooses to engage, they just click on the same.
4. Virtual and Augmented Reality
One of the growing trends in web design services is the integration of new technologies such as Virtual Reality. VR can enrich the users’ experience and minimize the risk of buyer’s resistance.
A shopper can use a VR headset to examine a house on sale or see a new automobile’s interior. Websites with rich user content also perform well on search engines. If used correctly, it can be useful for both local SEO and increasing conversions.
5. AI and Machine Learning Optimization
As search engines become more optimized, they have also become better at identifying common tricks that were used in the past, such as keyword stuffing and use of irrelevant backlinks. It is thus important for designers to adhere to SEO rules and also using data for hyper-personalization.
The customer’s demand for personalized content will drive trends for the rest of the year and into 2021. We can expect to see easy to load, but aesthetically pleasing pages in the next few years. If you want to learn more about digital SEO firm trends, contact us today.
