In today’s competitive B2B market space, businesses are making significant investments in content marketing to showcase their brand message. In fact, 53% of marketers believe that blog content creation is a top inbound marketing strategy. HubSpot also points out that content marketing should make up for at least 29% of the B2B budgets.
Do want to set yourself apart from the competition? Crafting informative and creative content online is a great place to start. The informative pieces make it easier to develop your brand image, reach out to a broader audience, and increase your sales. Here is a list of seven benefits of content marketing in 2020.
1. Enhance Brand Awareness
Regular updates to content on your website can help improve your brand image. You should tailor your content to be of value to your audience, creating a more significant impact and reach. Customers can recognize, recall, and associate your products with the amazing content they read. This helps if you have a great logo and a slogan that’s in line with your values. If they recognize your company as a significant source of information, that’s key when it comes to shareability on social media outlets. Content marketing allows you to determine your tone of voice and the brand message.
2. Increased Visibility
Search engines love quality content. Updates to Google algorithms now focus on searcher’s intent as a key metric to rank web pages. Creating content that can satisfy the searcher’s intent allows you to outrank your competition. A solid content marketing strategy can increase your inbound links, boosting your domain authority that will enable the site to rank higher.
3. Increased Social Media Traffic
All businesses need to establish an online presence. Content marketing services, when coupled with email marketing, can help you expand your reach and gaining social media traction. Marketers can share snippets of their content on social platforms that link back to their website. It can help grow their followers’ base, netting a broader audience.
4. Building Authority and Credibility
A local SEO company can help you generate a robust content marketing strategy that can help create educational and informative posts. 94% of consumers conduct an online search before settling on a purchase decision. Your website can become a go-to source for buyers when looking for information before making purchases. It can set you out as a thought leader in the industry, building your credibility and authority.
5. Increased Referral Traffic
Great content shared online will have more inbound links to your site. This, in turn, increases the number of visitors to your site. Inbound links from authoritative sites may boost your domain authority, which makes your site to rank higher. You can channel the new leads through a sales funnel that leads to more conversions.
6. Build Lasting Relationships with Your Audience
Planning and executing a strong content marketing strategy can enable you to provide consistent, engaging, and riveting content for your website. The informative posts may help increase your audience retention by building on their trust. The quality content will make them come for more, helping you build a lasting relationship with the readers.
7. Generate More Sales
An audience satisfied with the content quality that you produce will be more inclined to purchase from your brand. The posts enable them to make an educated buying decision, which may increase your conversions. You can create a call-to-action (CTA) at the end of each piece and help move the prospect through the sales funnel.
As businesses increase their budgets for inbound marketing campaigns, there is no better time to craft the right strategy for your company. With content scoring metrics, Spade Design Lab can help generate informative content for your website.