Customer reviews can be critical to your marketing success. Having your web design company add a review page or a review tool to your product pages can drive customers to buy your products and boost your brand.
The reason this happens is the subject of much thought by web design companies. Here are three reasons that customer reviews are essential to successful online marketing:
Customers Become Ambassadors
By providing customer reviews on your website, you convert your customers into ambassadors for your products. New customers will use your customers’ reviews to make their purchasing decisions. This cycle of using existing customers to convert leads into new customers is evergreen and can spread your products and their good reputation across the Internet.
This happens because Millennials are more likely to trust a stranger’s positive review more than a brand’s reputation. Formerly, a brand’s reputation did the heavy lifting of giving customers a sneak peek at what to expect from a product. Customers recognized logos and names, and associated those with the company’s reputation. Even colors could improve a brand’s recognition by up to 80%.
However, the growth of social networking has caused two major changes in the way that consumers think:
- Consumers are more skeptical of brands and branding as a predictor of the quality of products or services.
- Consumers are more trusting of others’ experiences with products or services.
The result of these two trends is that customer reviews are paths to reaching new consumers. Your reviews will be visible to search engines. By creating positive content about your products or services for search engines, your positive reviews will draw in new customers.
Customer Reviews Build Loyalty
Customers have to make some effort to use the review features built by your Dallas web design agency. By taking the time to tell others about your products, your customers have invested in your brand. Used correctly, you can turn this investment into loyalty to your brand.
Specifically, your reviewers give you a pool to market and provide special offers to. These customers have invested in you, and you can return the favor by investing in those customers.
Reviews Create an Opportunity to Interact
The benefits of customer reviews are not limited to positive reviews. Negative reviews can also provide enormous benefits to your business.
A review feature from your web design company can include a way for you to respond to customer questions or critical reviews. This begins a conversation with customers that will help you manage your online reputation by responding to negative information. It also allows you to interact with customers in a way that social media has made familiar.
At worst, a back-and-forth with a customer gives your customer service department an opportunity to sharpen its skills for dealing with customers without creating controversy or offending the customer. At best, a back-and-forth with a customer can convert an upset customer into a happy customer, impress potential leads, and create an opportunity to go viral.
Customer reviews from your web design company can have many benefits for your business. The opportunity to interact with customers, build customer loyalty, and create ambassadors is immeasurable.