Web Design and Digital Marketing Blog
As a leading Digital Marketing Agency, we’ve written a lot of articles about Web Design & Digital Marketing over the years. Our Blog exists to share all of our knowledge with you, in order to help you get a better grasp on how to grow your business. Feel free to browse our categories or scroll down to view all of our posts. Enjoy!
Website development might be sucking the time you need to devote to other aspects of running your business. It’s time-consuming and ever-changing. Clients want their websites to look and function perfectly, and they want it yesterday (even though half the time they can’t tell you what that looks like.) White
How do spammers get your phone number and email address? Why do they keep trying when they have to know you receive loads of junk every day? Is there a way to stop them from bothering you once and for all? Why does spam sometimes seem to come in waves?
On Twitter this morning Google broke the news we can expect a broad core algorithm update some time today. It’s the second time this year they made a statement before rolling out a broad change. Today’s announcement was on Twitter, here it is in case you missed it:
I want to put all my time, effort and money into a business that fails…said no entrepreneur ever. Unless you’ve been living under a rock (in which case we recommend you wait a bit before starting a business), you’ve heard staggering statistics about how many new businesses don’t make it.
When our clients Monika and Kerry Crossley opened Sno-La Snowballs, demand for their product was overwhelming. New Orleans already had plenty of snowball shops, but Sno-La was different. Kerry created one mouth-watering masterpiece after another in flavors like Bananas Foster Cream, Oreo and Key Lime. He stuffed each one
When we opened our Austin location the other day, it hit me how much Spade Design has grown. It doesn’t seem that long ago that our digital marketing agency was just a dream, now we have locations in six major cities and clients from all over the world. Someone asked
With all the options you have for digital marketing, email is still one of the most effective. There’s always a fad, but email done right is a sure return on investment. One statistic says the average ROI for email campaigns in the United States is around $44 for every
Branding is integral to everything we do here at Spade Design. Branding is vital because it’s how consumers know, perceive and recognize your business. It’s so much more than just a business name, logo or slogan, your branding is your essence. Branding material affirms your credibility, delivers messages succinctly and
How to Rank Higher on Mobile
Businesses at the top of mobile search make more money. Right now Americans are using their cell phones to Google your products and services. Implementing mobile SEO best practices must be a priority if you want them to find you.
During the first quarter
Right now, a percentage of your consumers are online, willing to be engaged. Much of what they see they’ll automatically discard. Some they’ll store away for later. Then, they’ll respond to a very small percentage of what they encounter on email, social media apps, through voice technology or other sources.
If you’re researching SEO best practices, it’s probably because you want your website at the top of Google’s search results. The problem is, search engine optimization is always changing.
Google updates search algorithms with exhausting regularity, it feels impossible to keep up. There are more than 200 ranking factors, and
Often when businesses come to us about marketing automation, they’ve reached a decision point. They almost always fall into one of two categories.
In the first category stands the owner who has had enormous growth. They have more potential leads than they have time to nurture, and they’re tired of
Google email list building strategy and see what pops up. When I do, I get a whole list of titles like the following:
- How to Build an Email List From Scratch
- 85 Free Ways to Build an Email List Fast
- Unbeatable List Building Strategies for 2019
- 22 Incredible Email
Is blogging worth your time and effort, or is it just hype? You’ve heard your business needs a blog, but people tell you your business “needs” a lot of things.
Creating great content is expensive. Either you have to carve out time you’d be spending doing what you do to
This year marks the end of a decade full of drastic shifts. If you look back to the beginning of the decade you find flash-based websites with blocky shapes. Keypress navigation was considered cool and innovative. Some designers packed multiple columns on a page just because they could. Web design
Okay, that title might be a little misleading. We see a lot of hype from web design companies and digital marketing agencies about the importance of owning your own website. It’s usually part of a discussion around why you should choose their services over building a site on Wix or
You may have heard your business needs an SSL certificate and it slipped right by you. Someone always seems to be claiming you have to do such-and-such right now, or something bad will happen. You’ll lose all your customers to competitors. In the blink of an eye, your business growth
I get the same phone call over and over from business owners. The person is frustrated, and they say something like this.
“People can’t find me online. Even if they search for my business by exact name, sometimes they have trouble finding me. I’m the biggest provider of XYZ in
Your business website should be driving traffic and revenue to your business. An effective website does that by connecting with the people looking for you, meeting their needs and communicating brand values. Photography is a huge part of how your business website accomplishes those goals.
When we ask business owners
Are you sick and tired of pouring money and time into marketing and not seeing results? Make 2019 the year you get serious about your marketing strategy.
At Spade Design, we use smart goals to consistently achieve success. No matter what we set out to achieve, we have systematic
Anyone can call themselves a web design company. There’s no certification required to offer logo design, search engine optimization or search engine marketing. Some agencies make a lot of claims, and they know just enough to look flashy. The proof, though, isn’t in their claims, but in their portfolio. We
Gold Leaf Gallery Overview
Debbie Shores and Traci Brevard run Gold Leaf Gallery with one goal – to make art more beautiful in framing. The sisters help people find art they love. They also take treasured objects and help shop visitors preserve and display what they hold precious.
Articles on SEO all tell you to optimize for keywords on every page, but what does that mean? What makes terms and phrases into keywords and how do you choose them? What does “optimization” involve, and how do you know when you’ve done it?
If you’re asking those questions,
How Much Does Poor Web Design Really Matter?
Does my business have a bad website? Is it just a little outdated, or does it lack critical components? Is my business website costing me money, and if so how much?
You’ve had those questions for a while now. They started like
Snola Snowballs Overview
Snowballs are a basic New Orleans staple, but this business takes things to the next level. Every day Snola Snowballs has a line that stretches around the block. This snowball shop changed everything with the Original Cheesecake Stuffed Snowball and “snowball tasting.” Owner Monika Crossley describes their
Business is, well, big business, so it should come as no surprise that an important segment of our clients at Spade Design include the suit-and-tie-clad who provide various financial services to major businesses and professionals across the country.
Though we serve our clients with equal amounts of ample T.L.C., it
Laura’s Maids Overview
The owner of Laura’s Maids has a lifetime of experience when it comes to extreme clean. Phillip started cleaning homes when he was a teenager, helping his mom work in Minneola, Texas. As an adult, he noticed the need for well-trained cleaning crews that would consistently do a
Bayless Custom Homes Overview
Gary Bayless has been building custom homes in Tyler, Texas for more than 30 years. His son Clint is following in his footsteps, building custom homes in the San Antonio area.
Father and son both attribute the home building company’s lasting success to their clients’ satisfaction.
When you run a business, the lines between work and personal easily become blurred. It makes sense to add a business line to your smartphone to clarify those boundaries, but do the benefits of an additional line justify the expense? With feature-rich options like Ruby Receptionist, Grasshopper and Talkroute,
It may be possible to handle your business communications with just a cell phone and an email address, but it’s not advisable. A professional-grade phone system allows you to keep in touch with clients and partners, and there are options for almost any size business and budget. Here are seven
What was your initial reaction when you saw that Nike ad? Before you read any feedback, did you love it or hate it? Did it strike a chord somewhere deep inside your value storage or did it make you feel that flashpoint anger rarely ignited by a photo?
We don’t use the word “major” lightly. Google is celebrating 20 years as a search engine with some pretty big changes. The search engine has algorithm updates all the time, sometimes multiple times a day.
Sometimes they’re just small tweaks, but not this time. Fall 2018 we’ll see large-scale updates
Almost all businesses are asking the same question when it comes to marketing. They want to know, “how do we reach more people?” The question is the same across industries, but writing and marketing for financial services are unique.
At Spade Design we work with financial services businesses like credit
One of the hardest things for many business owners is launching a new website. There’s a lot of important things to consider when choosing a web design company to market your business. Many business owners are wise enough to know that some things are best left to the professionals and
Your Site Before It Goes Live
Right now, our team may be in the middle of creating a website for your business.
If so, you’re probably as excited as we are to see the finished product.
In this article, we’re going to explain what your site looks like during
Great Reviews are a Way of Business
I just met with a restaurant chain that has over 15 locations throughout North and East Texas. We met to talk about ways to improve their reviews on platforms like Google, Facebook, and the “dreaded” Yelp. They expected an easy solution that they
Your New Website – What’s Happening During Content Creation?
At Spade Design when we say we’re creating content, we’re often met with blank looks. It’s like we said we’re “doing stuff.” Clients wonder what that means, and for good reason. Content can mean a lot of different things. We want
Running a small business is tough and so knowing how to increase marketing ROI is vital for your small business. With tight budgets, slim profits, and limited resources, there is always a constant struggle to cover expenses. Many small business owners have to wear many hats and fill in any shortcomings themselves, either due
What is a Sitemap and How Does It Contribute to Information Architecture?
If you hired Spade Design to create your website, right now our team is laying the foundation for everything to come. In this article, we want to give you a glimpse into what’s happening now, at the beginning
What is GDPR Compliance and Who Needs It?
Starting May 25, 2018, the European Union (EU) implements the General Data Protection Regulation, GDPR, sweeping legislation aimed at data security. While ethical companies like Spade Design already abide by these rules, not all organizations are aware of the new data protection
Leonardo da Vinci said:
“Simplicity is the ultimate sophistication”
Why does minimalism feel so refreshing and timeless?
What makes minimalism work with anything you apply it to, regardless of the project?
Simplicity, Space, and Beauty
We think it’s the way minimalist designs are used to create simplicity and space. The
There’s a Direct Connection Between UX and SEO
In this article, I’m going to talk about how UX impacts website rankings and what you can do to improve your SEO.
What do you do when you are looking for a company to make a purchase from and you want the
NAP and Search Engine Optimization
NAP stands for Name, Address, Phone number in web design and outside directories. Search engines scan for location and contact information related to your business and factor it in for organic local search results. It’s critical for local SEO, geo-targeting and “near me”
On-Site Web Design and Search Engine Optimization
In our Article 5 Ways to Improve Website Ranking, we discussed On-site SEO, also known as On-page SEO. In this article, I’ll cover more about it and discuss our SEO Checker tool, that gives you a free and instant score
Load Speed and Search Engine Optimization
As we talk about 5 ways to improve website rankings, let’s talk about how load speed can make or break SEO and website rankings.
You don’t need Google to tell you your customers are impatient.
Page speed is a measure of how fast
Where Does Your Business Rank In Search Engines?
If you want to be successful online, people must be able to find you. When they type information related to your products and services into search engines, where your page comes up in the results often decides whether or not you get
Launching Websites Fast Is Key To Success
Traditional website design and redesigns can be extremely time-consuming and expensive. Especially when working with an antiquated project-based web design company.
At Spade Design, we do things differently.
We have a proven web design process that saves our client’s a ton of time,
Create a Roadmap For Success With SMART Goals for Marketing
Do you want this to be the year of consistent business growth? Setting SMART Goals for marketing will help you get there. Business owners often think of goals as synonymous with hopes or resolutions. In other words, it would
What is brand identity?
In order to understand why and how a business’ online brand identity is so important, we first need to understand what it is. A brand identity encompasses every impression a company conveys. This brand identity includes advertising, promotional literature, logos and any other means that carry
[vc_row][vc_column][vc_column_text]In this day and age, where everyone carries around a smartphone and has instant access to the Internet, you may wonder about the practicality of business cards or why you still need a business card.
These questions beg to be asked:
- How important are business cards if you’re a
The best bloggers don’t only have amazing writing skills but they also take responsibility for their content’s performance in search engines. They’ve learned one simple trick and use this On Page SEO Checklist: Blogging for People and Search Engines.
As I mentioned in my previous article, Content Marketing Best
I received a phone call that turned into a discussion of why reputable SEO firms don’t guarantee search engine rankings. This was from an acquaintance, who stated they are really excited that their contract with a Dallas marketing agency will be expiring at the end of the month and they
Content Marketing Best Practices
If you and I have ever talked about your website, Content Marketing, or even how to get your website to rank better, then you already know that I’m big on content and normally against “optimizing content for search engines.”
That approach gives you the wrong idea
Before marketing changed, content used to exist only in paper and ink and the process of creating content was simple: all you had to do was write a semi-interesting article and get it printed in the newspaper. The bad thing about this though was the lifespan of these articles was
Let’s discuss why business owners fail at scaling their business and review ways to solve that problem. It’s a bit cliché to say that entrepreneurs fail far more than they succeed. Most people have heard the stories or seen a friend try over and over again, some
How to Get Marketing Budget Buy In From Management
If you work for a company with a marketing department, you’re probably in the same position as so many others and wondering how to get marketing budget buy-in from management.
Here’s the story I hear so many times:
It starts back
One-Time SEO or Ongoing SEO – What is the Difference?
Full disclosure: I’ll start off by saying, that my company is in the business of ongoing SEO. Since Spade Design does not offer one-time SEO, you might argue that my business decision means I despise one-time SEO and consider it worthless.
Online Reviews Are Vital To Your Digital Marketing Strategy
Making it in the business world is not an easy challenge. No matter which industry you happen to work in, there is more competition than ever before, so to ensure you stand head and shoulders amongst your competitors, you need to
Google has been quietly rolling out new features and updates to Google Business over the last several months, and the team at Spade Design has compiled these underreported changes to help your business.
Google Business Updates
We all know that Google is constantly launching updates to their
Whether you are having a website, a personal blog, an agency site or even a simple digital presence, there is one thing of big importance you should know today.
The only thing that drives success in the online world is growing your content.
Now, that growth is best defined through
Why Your Law Firm Needs A Blog
When people need a lawyer, they naturally turn to someone they trust. Perhaps a neighbor or friend happens to be a lawyer, or maybe they know someone who just had the same kind of legal problem. Even with a referral, however, smart legal
The state of your website plays a huge role in your SEO strategy.
But once you add something new to your site, you may be thinking…
“Isn’t my job done?”
In this installment of our SEO Basics blog, I’ll answer that question and tell you why!
Your Website Will Thrive
If you’re just starting out online, or are researching ways to promote your website, you’ve probably stumbled upon the terms “SEO” and “inbound marketing” a few times by now. You may have even read a few articles on these topics and have a good grasp on what they mean but
With our mobile apps, integrating a Loyalty Card into your business is very easy. However, you might be wondering how to introduce a loyalty program to your clients in the most relevant way. Obviously, usage of a loyalty card varies from one business to the next. We hope that
The set of features we offer in our Digital Loyalty Card App is an excellent toolbox to nurture your clients and monetize your app. With a well-tailored loyalty program, you can, not only make customers fall in love with your business but also keep them coming back, with gifts and
[vc_row][vc_column][vc_column_text]When you sit down to evaluate your web presence, you may look to various KPIs to determine success. There are two main KPIs you can look at: Rankings and Website Traffic. These two factors often correlate, meaning if you are performing well in one area, you are likely doing well
[vc_row][vc_column][vc_column_text]Last week, we had a prospective client came to us asking for a website audit (get yours for free by clicking here). They
Connecting with people can be tough and email subject lines are just another thing to master in the digital marketing realm.
Every salesperson I know has had “gatekeepers” keep them from reaching the manager or executive they want to get in touch with.
So let’s face
As an Introvert, this is something I try to work on every day.
Every interaction you have, with everyone from your shoe shiner to your car mechanic, is an opportunity to network professionally.
But how do you most effectively represent and market your company or personal brand without seeming opportunistic, inappropriate,
Always Change For The Better
Starting something, whether it’s a new business, product or service, exercise or morning routine is exciting, motivating and comes with a healthy dose of vision, too.
These are the things that get us through the first week, the first two weeks, the first month and so
Everybody knows that “traditional web design” is fatally flawed, but for years, it’s been the only option.
The traditional design process requires
Why Traditional Web Design is Dead
Two words that can even bring Mark Zuckerberg to his knees.
If you’re like most insurance companies, construction companies or real estate agencies, a redesign is a must; but oh-so-challenging to carve out time for.
Square Payments on Woocommerce WordPress Website
We are proud to announce the big news regarding Spade Design and Square Payments.
With the recent release of the Square API, we will now offer custom Square integrations that keep your online store and inventory matching with 2-way Syncing and Payment Processing.
Take a look:
Join us Thursday, November 3rd at Jack Ryans Steak House for a fabulous lunch and presentation on Holiday Email Marketing. Tis the season for all things red and white, candy cane flavored, and snow covered? Not really, its October, but for people that make their living off Christmas Sales it’s
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