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Web Design & Digital Marketing Blog
As a leading Digital Marketing Agency, we’ve written a lot of articles about Web Design & Digital Marketing over the years. Our Blog exists to share all of our knowledge with you, in order to help you get a better grasp on how to grow your business. Feel free to browse our categories or scroll down to view all of our posts. Enjoy!
How Does Google AdWords Charge?
How Does Google AdWords Charge? Google AdWords is a “pay-per-click” advertising program, which only charges you when somebody visits your website due to a Google search. Sounds great, right? You only pay when an interested customer clicks your ad and visits your website! And when done correctly,...
Tyler Texas To See $50M Fiber Optic Broadband Network
VEXUS FIBER ANNOUNCES PLANS TO BUILD NEW $50M FIBER OPTIC BROADBAND NETWORK IN TYLER, TX According to their blog, found here: Vexus Fiber, a leading fiber service provider in Texas, announced that it is bringing its 100% fiber-to-the-home network to the city of Tyler, Tx. The network will connect...
Tips for Choosing a Quality SEO Firm
In today's digital world, there are a lot of words that are thrown around for advertising or clout purposes. Blockchain, digital marketing, and SEO (Search Engine Optimization) are just a few of these popular buzzwords that you hear all too often. Sometimes, people leverage these words in order to...
What Is Local SEO and Why Is It Crucial for Your Business?
You got a web design agency to build your website, and now it's gone live. You're excited, but there's more work to be done. You now need to drive traffic to your website. So, you decide to do some marketing. You send cold emails, hand out brochures, run print ads, and attend tradeshows. Thanks to...
Why You Should Try Email Marketing in 2021
Over the years, a significant number of digital marketers have shifted their attention to social media platforms. Additionally, users have become wary of an inbox full of spam and unsolicited emails. For those reasons, some people wonder whether an email campaign is still effective for marketing....
The Great Divide With SEO Companies
Not all SEO companies are created equal. If you are looking for an SEO company to help you reach your marketing goals, there are a few things you need to consider before making a decision. There are plenty of SEO companies to choose from, but unfortunately, many do not deliver as promised. Knowing...
New Trends in Web Design
Trends in web design are dynamic. The trends in web design are usually determined by cultural changes, user behavior changes, and other factors. The right web design services stay abreast of the latest trends in web design to ensure their clients get the cutting-edge website design that keeps...
How Often Does Your Website Need to be Audited for Updates?
Most people think of a web designer when they need a new website built, but the fact is, a web designer is the professional you need to consult with to update your website. The right web design company is there for you for the life of your website. Web design services should be comprehensive. A...
5 Tips For Picking A Content Marketing Agency To Grow Your Business
Different aspects go into building and expanding your brand image. Unknown to many, color improves brand recognition by up to 80%. However, having a pro-designed website with the right color scheme may not be enough without a stellar content strategy. It is no wonder why content marketing services...
What is SEO Web Design?
You hear a lot about web design for your business. Responsive web design, SEO web design, and more are terms that are often thrown around. It can be hard to decide which web design is the right type for your business. Understanding the different terms used to describe web design by SEO firms can...
How Can Local SEO Services in Tyler, TX Help Your Business?
Having a website means that anyone in the world can discover your business. However, you may not need to have people thousands of miles away know about your business. If you have a business that only serves a certain area, you would benefit most from just the people in your area finding you...
Top Benefits of Getting Professional Web Design in Tyler, TX
In this modern world, every small business needs a website. However, not just any website will do. You need a well-designed website that will capture the attention of anyone who visits. It also needs to be easy to navigate or else your visitors will get frustrated and go to one of your competitors...
5 SEO Mistakes That Will Derail Your Content Marketing Campaign
SEO remains a key strategy in digital marketing that you can utilize to increase your brand presence. 93% of online experiences on the internet begin with a search, with 70% of search users' clicks being organic. SEO is an excellent lead generation strategy that can optimize for maximum ROI....
Impacts of Professional Web Design Services on Content Marketing
Recent studies show that content marketing generates conversions more than all forms of marketing. It is no surprise that most organizations and businesses choose to hire a content marketing agency to handle their advertising strategy. For content marketing to be successful and yield leads, the...
How to Send Marketing Emails While Avoiding the Spam Folder
Around 60% of marketers say that inbound marketing (SEO, blog content) represents their highest quality source of leads. However, this does not mean that outbound marketing, like email marketing, is a dead end. At least one study suggests that email marketing can be 40 times more effective than...
How to Get High-Quality Reviews for Your Business
Customer reviews can be critically important to capturing sales leads through your website. A website design that incorporates review pages and provides links for customers to leave and read reviews can give you an important tool for marketing both your business and your products or services to...
The Important Role Color Plays in Brand Recognition
There are many different things that go into building your business’s image. But did you know that color alone can improve brand recognition by up to 80%? Because of this, it’s important to ensure that you not only have a color scheme that can stand out from the competition but one that is easily...
Why Are Customer Reviews Essential for Successful Online Marketing?
Customer reviews can be critical to your marketing success. Having your web design company add a review page or a review tool to your product pages can drive customers to buy your products and boost your brand. The reason this happens is the subject of much thought by web design companies. Here...
Content Marketing and SEO Services: Changes Brought About by the Pandemic
The pandemic has had an impact on many aspects of our daily lives. There has been a rise in social media users in response to social distancing rules. There has also been a drastic change in how content is consumed. This has led to a need to generate more content as people are online more, which...
How Tyler Web Design Services Can Boost Your Business
In our digitally-driven world, there’s no excuse for having a subpar website. Today’s consumers want to interact with websites that inspire confidence and encourage emotional investment in the brand. That’s a tall order for many business owners. When you have to keep your operations running...
3 Content Marketing Trends in SEO Web Design
Most businesses with an online presence understand the basics of SEO web design. However, the sophistication of search engines and the demands of the customers will force SEO firms to constantly evolve to help your business maintain or increase its search results ranking. For example, artificial...
3 Reasons You Should Get a Website Audit Before Your Next Web Design
Search engine optimization (SEO) is critically important to elevate your website's visibility to search engines. Nearly 70% of online experiences start with a search engine. If your website does not rank highly for the terms your customers search for, you will lose those search engine leads to...
3 Digital Marketing Tools Reinvented for 2021
2021 will plunge businesses into unfamiliar territory. The economy has slowed significantly, unemployment is up, and business restrictions may remain in place for a few months into 2021 as COVID-19 vaccines become widely distributed. With these conditions outside of business owners' control, you...
About GT Metrix, Pagespeed Insights and Other Website Speed Testers
Make sure to read the related articles (bottom of this page) in order to learn more about specific issues you may encounter. There are endless situations one can encounter while checking the speed of a website on a website speed tester, especially considering that there are many of those. Let's...
Getting A Google Guarantee: What’s Behind the Badge (The Good, Bad & Ugly)
Something that popped up on our radar, in April of 2019, is the Google Guaranteed Badge. This certification offers small and local businesses a guaranteed profile marker that works to instill consumer confidence. There was some talk about a subscription based service, sort of like paying to be a...
